Retroactive Transmedia

• Relationship to transmedia• Building the brand• Relevance to audiences

“Additive Comprehension”

“Each new text adds a new piece of information which forces us to revise our understanding of the fiction as a whole.”

“The internet is forcing media to collide, to exist as one instead of in parallel, and these two extremely prominent men have seen it coming.”

- J.J Abrams & Gabe Newell

The Simpsons Ride at Universal Studios

What we have learnt...•How large a transmedia experience can become •The interrelation of real life scenarios through an animation• There is no one single source where one can turn to understand the entire story world • It encourages audiences who are comfortable in one particular medium, to explore others•Each medium must make its own contribution to the unfolding of the story

Bibliography1. Transmedia Storytelling 101. 2013. Transmedia Storytelling 101. [ONLINE] Available at:

http://henryjenkins.org/2007/03/transmedia_storytelling_101.html. [Accessed 07 April 2013].

2. Wikisimpsons - The Simpsons Wiki. 2013. Wikisimpsons - The Simpsons Wiki. [ONLINE] Available at: http://simpsonswiki.net/wiki/Main_Page. [Accessed 10 April 2013]

3. PhD. 2013. PhD. [ONLINE] Available at: http://www.christydena.com/phd/. [Accessed 07 April 2013].

4. Transmedia Storytelling around the World: Christy Dena | Transmedia Storytelling Berlin. 2013. Transmedia Storytelling around the World: Christy Dena | Transmedia Storytelling Berlin. [ONLINE] Available at: http://www.transmedia-storytelling-berlin.de/2012/02/transmedia-storytelling-around-the-world-christy-dena/. [Accessed 13 April 2013].

5. . 2013. . [ONLINE] Available at: http://www.screenaustralia.gov.au/documents/sa_publications/transmedia-prod-bible-template.pdf. [Accessed 10 April 2013].

6. How Transmedia Storytelling Is Changing TV. 2013. How Transmedia Storytelling Is Changing TV. [ONLINE] Available at: http://mashable.com/2011/11/17/transmedia-tv/. [Accessed 05 April 2013]

7. The Simpsons - Wikipedia, the free encyclopedia. 2013. The Simpsons - Wikipedia, the free encyclopedia. [ONLINE] Available at: http://en.wikipedia.org/wiki/The_Simpsons. [Accessed 05 April 2013]

8. Lecture Week 3 Notes – Guest Lecturer: Christy Dena