the "social" in social media
TRANSCRIPT
The SOCIAL
in Social Media
The VELOCITY of Change
Social Networks Unique Visitors
Social Network
May 2008 May 2009 % Change
Facebook 35,594 70,278 97
Twitter 633 17,592 2,681
LinkedIn 3,933 7,470 90
MySpace 73,691 70,255 -5
comScore Media Matrix for the US, May 2009
Veloc ity of IDEAS
1450 19061876 1928 1991
?Feeling OVERLOADED
Feedback Loop
Control is a Myth
“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”
- Joe Ragan, NewsradioAs quoted in “Groundswell” by Charlene Li and Josh Bernoff
From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r
RELATIONAL Objectives
5 CONVERSATION Starters
@The_Real_Shaq, New York Times, March 26, 2009
When Stars Twitter, a Ghost May Be Lurking
“ ’ 140 ...It s characters If you need a ghos twriter
, . for that I fee l s orry for you ”
Be REAL
Be PASSIONATE
Be FUNNY
Be SMART
-Be A WIN WINNER
CONTENT to CONNECT
The SWARM Encouraging Buzz
Build
Eavesdrop
Echo
Socialize
Kami Watson Huyse, APRPhone: (713) 568-5750
E-mail: [email protected]: @kamichat
Blog: Communication Overtoneswww.kamihuyse.com
Web site: www.myprpro.com