the startup guide - 100 steps to building a startup

7/30/2019 The Startup Guide - 100 Steps to Building a Startup

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CEO of Connect.com

Startup Guide RYAN ALLIS

Building a Better World Through Entrepreneurship

With Ellen Daly

The

2013 Edition

More slides at www.s


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STARTUPGUIDE.COM

100 stepsIn REVIEW

Entrepreneurship


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1. FIGURE OUT WHAT CHANGE you WANT TO MAKE IN THE WOR2. BEGIN RESEARCHING THE INDUSTRY AND COMPETITORs3. DETERMINE HOW TO CREATE YOUR PRODUCT4. TALK TO POTENTIAL CUSTOMERS FOR FEEDBACK5. COME UP WITH NAME FOR YOUR COMPANY/PRODUCT

entrepreneurship 100 steps in review


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6. BUILD YOUR PITCH DECK7. CREATE PRO FORMA FINANCIAL PROJECTIONS8. DETERMINE CAPITAL NECESSARY TO GET TO CASH FLOW POS9. GET FEEDBACK ON PITCH DECK FROM ADVISORS10.FIND A CO-FOUNDER IF NEEDED



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11. SELECT A QUALITY CORPORATE LAW FIRM IN YOUR AREA12. INCORPORATE & OBTAIN AN EIN13. OPEN A COMPANY BANK ACCOUNT14. TALK TO YOUR ATTORNEY ABOUT MAKING an 83b electio15. BUILD BASIC PRODUCT PROTOTYPE/Minimum viable pro



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16. CREATE EMPLOYEE AGREEMNTS FOR EVERYONE17. CREATE CONFIDENTIALITY AGREEMENTS FOR EVERYONE18. HOLD INITIAL BOARD OF DIRECTORS MEETING19. CREATE YOUR RSU/STOck options plan20. ISSUE STOCK CERTIFICATES



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21. FUND YOUR BANK ACCOUNT AND ORDER CHECKS22. DETERMINE IF YOU NEED OUTSIDE CAPITAL TO START23. RAISE ANY INITIAL STARTUp CAPITAL NEEDED24. GET A COMPANY DEBIT/CREDIT CARD25. SET UP YOUR ACCOUNTING SOFTWARE



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26. SELECT YOUR PAYROLL PROVIDER27. TRADEMARK THE NAME(S) of your company /Product28. DESIGN YOUR LOGO29. CREATE BUSINESS CARDS30. FIND OFFICE SPACE TO WORK OUT OF



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31.FURNISH YOUR OFFICE AS NEEDED32.PURCHASE ANY SOFTWARE/HARDWARE YOU WILL NEED33.GET WIRELESS INTERNET ACCESS SETUP AS NEEDED34.OBTAIN A UPC IF YOUR PRODUCT WILL BE SOLD IN STORES35.DESIGN LABELING/PACKAGING IF NECESSARY



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36. FINISH PRODUCT ALpHa/PROTOTYPE37. GET INITIAL USER/CUSTOMER FEEDBACK38. ORDER INITIAL INVENTORY OF PRODUCTS IF NEEDED39. REGISTER YOUR DOMAIN NAME40. DESIGN YOUR COMPANY WEB SITE



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41. INSTALL GOOGLE ANALYTICS ON YOUR WEB SITE42. IF NEEDED, INSTALL SHOPPING CART ON WEB SITE43. APPLY FOR MERCHANT ACCOUNT TO ACCEPT CREDIT CARDS44. SIGN UP FOR EMAIL LIST TOOL like icontact or mailchim45. Optimize your web site for search engines & ADD BLO


s 100 steps in review


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46. INSTALL A CRM SYSTEM47. HIRE INITIAL STAFF AS NEEDED48. CREATE COMPANYV ALUES & MISSION STATEMENT49. ANNOUNCE PROCUCT LAUNCH TO LOCAL/RELEVENT MEDIA50. HOLD LAUNCH EVENT & START SELLING




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51. HIRE A TEAM TO FULFILL ORDERS & PROVIDE CUSTOMERSERVICE

52. START An AFFILIATE OR DISTRIBUTOR PROGRAM53. BUILD UP AFFILIATES & DISTRIBUTORS54. SET UP An AD TRACKING SYSTEM55. TRY CPC ADVERTiSING WITH TEST BUDGET




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56. GET RESULTS FROM THIS ADVERTISING57. OPTIMIZE AND SCALE AS NEEDED58. DETERMINE COST OF ACQUISITION A LEAD FOR EACH CHAN59. DETERMINE CONVERSION RATE FOR EACH CHANNEL60. DETERMINE LIFETIME VALUE OF A CUSTOMER




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61. Test CPC with bigger budget now that you know LTV62. TEST SOCIAL ADS & DISPLAY ADS & CALCLATE ROI BY CHANNEL63. SCALE ADVERTISING UNTIL MARGINAL COST = MARGINAL RETU64. OPTIMIZE ADVERTISING to bring down CAC65. COLLECT TESTIMONIALS FROM INITIAL USERS/CUSTOMERS




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66. CREATE SOCIAL WORD OF MOUTH FOR YOUR PRODUCT67. CREATE youtube video promoting your product68. ATTEND AN INDUSTRY TRADE SHOW69. CONSIDER SELLING YOUR PRODUCT in BULK AT WHOLESALE70. BRING ON A BOOKKEEPER TO AUTOMATE ACCOUNTING




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71. CREATE AN EMPLOYEE DIRECTORY72. REVIEW YOUR P&L & balance sheet monthly73. COMPARE INITIAL FORECAST WITH ACTUAL RESULTS74. HIRE A SALESPERSON75. CREATE A SALES COMPENSATION PLAN




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76. SET UP A COMPANY HEALTH CARE PROGRAM77. ESTABLISH YOUR VACATION POLICY78. TEST OFFLINE ADVERTISING CAREFULLY79. CREATE A COMPANY INTERNAL INTRANET80. CREATE a digital company GUIDE




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81. OPEN UP A CREDIT LINE WITH YOUR BANK82. CREATE AN OFFSITE WORK POLICY83. ONCE YOU CAN SHOW $1 in means $4 in revenue, raise

capital

84. CREATE A LIST OF FIRMS TO RAISE INITIAL GROWTH FUNDIN85. UPDATE YOUR PITCH DECK




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86. BUILD RELATIONSHIPS WITH INDUSTRY BLOGGERS87. SEEK PRODUCT REVIEWS88. HIRE AN EXECUTIVE ASSISTANT/OFFICE MANAGER89.

HOLD YOUR FIRST COMPANY RETREAT

90. TAKE CUSTOMER FEEDBACK AND IMPROVE YOUR PRODUCT




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91. GET CONNECTED TO INVESTORS FROM PEOPLE YOU KNOW92. HAVE INITIAL GET TO KNOW YOU MEETINGS FOR FEEDBACK93. UNDERPROMISE AND OVER DELIVER ON RESULTS FOR NEXT 90 D94. DETERMINE HOW MUCH CAPITAL TO RAISE95. RETURN TO FIRMS YOU LIKE FOR PARTNER PRESENTATION




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96. DO 20 partner presentations in 2 weeks97. Get 2 term sheets98. NEGOTIATE & SIGN TERM SHEETS99. COMPLETE DILIGENCE100.CLOSE ON CAPITAL



23/23

CEO of Connect.com

Startup Guide RYAN ALLIS

Building a Better World Through Entrepreneurship

With Ellen Daly

The

2013 Edition

More slides at www.s

the startup guide - 100 steps to building a startup

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