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BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

6 December 2010 FlooringNews

The

ISSN 0950-5024 © Mayville Publishing Co. Ltd. 2010 Issue: 428Every care is taken in compiling this magazine, but the proprietors assume no responsibility inthe effects arising therefrom.

Pattern book page ............................................................................................4Adhesives ............................................................................................................5Woolsafe: the carpet care guide................................................................6-7Carpet trouble-shooter.................................................................................8-9Carpet types ....................................................................................................10Wool fibre page ..............................................................................................11Buying Groups...........................................................................................12-13Underlay............................................................................................................14Wholesaler Distribution Directory .....................................................15-17Carpet Company Directory ..................................................................18-19

StocklistsThe

HAPPY CHRISTMAS TO OUR ADVERTISERS & READERS

6 December 2010Published by Mayville Publishing Co Ltd

219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

FlooringNews starts on page 35

� carpets/rugs/tiles � woods/laminates/smooths � accessories/services/organisations

� fibres � underlay wholesalers/distributors � adhesives

Index Page Contact Price No. No. List date

Classified advertising ...........................................................................................page 66

FlooringFactsheets

We’ve selected the very bestphotos from our editorialpages in 2010 whichdemonstrate that style, qualityand creativity is alive and wellin the UK flooring industry.pages 49 - 63

Meet the father-in-law!Prince Charles visits Yorkshirewool industrypage 39

Monthly ‘Stocklisters’ shown in BOLD

� ACCU-CUT.............................................................................—......................0800 862 0251 ...............— ...........................

� ACG...........................................................................................—......................01942 271315.................— ...........................

AFS...........................................................................................20......................020 8805 8620 ...............April 2009 .............

� ALTERNATIVE FLOORING.................................................50......................01264 335111.................— ...........................

� ASIATIC ....................................................................................51......................020 8800 2000 ...............— ...........................

� ASSOCIATED WEAVERS ..........................................52......................01422 431100.................— ...........................

� BONDWORTH .................................................................21,53 ................01562 745000.................1.9.2010 ................

� BRINTONS ..............................................................................54......................0800 505055...................— ...........................

� BRITISH WOOL .............................................................39......................01274 688 666 ...............— ...........................

� BROCKWAY CARPETS LTD. ................................22,55 ................01562 828200.................March 2010..........

� BRONTE ..............................................................................—......................01282 862736.................— ...........................

� CARPENTER .....................................................................23......................01457 861141.................— ...........................

� CAVALIER ................................................................................47,56 ................01254 268000.................— ...........................

COLUMBIA FLOORING ............................................24......................0208 443 3322 ...............— ...........................

� CONTEMPORARY LIFE .......................................................IFC....................01254 296829.................— ...........................

DMS FLOORING SUPPLIES ....................................—......................0845 643 5344 ...............— ...........................

� EDEL TELENZO...............................................................25,57 ................01422 374417.................— ...........................

� FITA ...........................................................................................66......................01159 506836.................— ...........................

� FLOORTRAIN ........................................................................42,43 ................01709 780505.................— ...........................

� FLOORWISE ......................................................................17......................01509 673974.................— ...........................

� FURLONG FLOORING ................................................26,27,48 ..........01772 696787.................Nov 2010 .............

� HECKMONDWIKE ...............................................................58......................01924 406 161 ...............— ...........................

� INTERFACEFLOR...................................................................59......................01274 698518.................— ...........................

� INTERFLOOR.........................................................................—......................01706 213131 ...............— ...........................

� INTERIORS 2011 ...................................................................FC.....................0207 921 8498 ...............— ...........................

IVC .............................................................................................—......................0800 032 3900 ...............— ...........................

LITTNER HAMPTON ..................................................—......................0208 520 8474 ...............— ...........................

� MAYFIELD CARPETS .................................................—......................01706 639 866 ...............— ..................................

� MANX.......................................................................................60......................01827 831434.................— ...........................

� MERRYFIELD GROUP...........................................................37......................01422 373799.................— ...........................

� METRO GROUP.....................................................................13......................01204 393539.................— ...........................

� MOHAWK ...........................................................................28......................01480 479830 ...............— ...........................

� NICF ........................................................................................66......................0115 958 3077 ...............— ...........................

� PENTHOUSE .....................................................................29......................01706 341 231 ...............— ..................................

RACKHAMS.......................................................................30......................020 85319225.................Nov/Dec 2010..........

� RYALUX....................................................................................61......................0845 652 8811 ...............— ...........................

SOLENT WHOLESALE CARPET .............................31......................01243 774623.................Nov/Dec 2010 ......

� STAIRRODS UK LIMITED........................................36......................01207 591176.................— ...........................

STS FLOORING DISTRIBUTORS ........................32......................0845 341000...................July 2009.................

� T & E DISPLAY GROUP ...........................................41......................0121 585 7600 ...............— ...........................

� TRIPLE KING..........................................................................3........................01274 582056.................— ...........................

� ULSTER.....................................................................................62......................028 38 334433 ...............— ...........................

� VORWERK...............................................................................63......................020 7096 5090 ...............— ...........................

� WESTON HAMMER ....................................................33......................0845 644 9090 ...............— ...........................

� WOOLSAFE ORGANISATION ..............................6,7.....................01943 850817.................— ...........................

� WOOLS OF NEW ZEALAND ..........................................45......................01943 603888.................— ...........................

The UK’s largest interiors and flooringtrade gathering with hundreds of suppliersunder one roof and unique inspiration.

More details - see page 40

2010

Hot Shots 2010

Hoping for a happy’ish New Year!

Prospects for 2011with someoptimism amid the gloom

page 64

4 THE STOCKLISTS December 2010

The StocklistsPattern book changes

Manufacturer � New ranges/designs � Withdrawn ranges/designs

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler indexWholesaler Page Telephone Price list date

AFS 20 0208 805 8620 July 2010

COLUMBIA FLOORING 24 0208 443 3322 —

DMS FLOORING SUPPPLIES — 0845 643 5344 —

FELLS CARPETS — 01977 662211 —

LITTNER HAMPTON — 0208 520 8474 —

RACKHAMS 30 02085 319225 Oct/Nov/Dec 2010

SOLENT WHOLESALE CARPET CO. LTD 31 01243 774623 Nov/Dec 2010

STS FLOORING DISTRIBUTORS 32 0845 341000 July 2010

AFS

BONDWORTH

BROCKWAY

CARPETS OF KIDDERMINSTER

CAVALIER

EDEL TELENZO

FELLS

FURLONG

LITTNER HAMPTON LTD

MAYFIELD

MOHAWK

PENTHOUSE � TRADE WINDS

RACKHAMS � OAKLAND in WILTON

SOLENT � HAPPY DAYS in BALTA � TANGIER in LUSOTUFO

STS � SUPASAVA ELITE in STS GOLDLINE � TOWN & COUNTRY in CORMAR

� DUBLIN ELITE in BEAULIEU INT. � SUPER TWIST in BEAULIEU INT.

� AMAZONE in EDEL TELENZO � INSPIRATION in CARPET TILES

WESTON HAMMER

The new Factsheet about joining a buying group

see pages 12 and 13

5THE STOCKLISTS December 2010

THE ADHESIVES SELECTION CHECKLIST

The criteria to select an adhesive will cover the following points. Largermanufacturers offer detailed guides to select the correct adhesive – evenindexing floor manufacturer’s products by name to ensure an accuratematch:

Open time • How long the adhesive needs to form a tacky surface suitable for

bonding. The time until the floor may be walked on should also bechecked.

Odour • Low odour and solvent free (low VOC) products are increasingly

favoured and now have the same performance profile of olderproducts.

Coverage • How thick and how far can the adhesive be spread

Application method • Different adhesives may be applied by brush, roller, trowel or spray.

Strength • Including how quickly the adhesive will ‘grab’ the floor and how quickly

its full strength is developed.

Underfloor heating • Most modern adhesives are suitable for use with underfloor heating but

this criteria must be checked where appropriate.

Sub-floor • The surface the adhesive will stick to most effectively which may

include concrete, sand cement screeds, levelling compounds andplywood and chipboard. While there are multi-purpose adhesives,specialist products will be better suited to certain surfaces. The porosityof the floor is a key determinant of the types of adhesive to be used and its performance during installation.

Special performance • Certain adhesives are more suitable for damp, humid or high

temperature environments

Air quality and the environment • The old wisdom that the more it smells, the better it sticks is no longer

acceptable to modern consumers and solvent-based products areincreasing replaced by water-based adhesives with low or no VOCs (Volatile OrganicCompounds) characteristics.

ADHESIVE TYPES

Acrylic/resin • Ideal for plasticised PVC and most

modern flooring.

Bitumen • A tar-like material, bitumen has a

high degree of moisture resistanceand is used for damp-proofmembranes and installing tiles,wood-blocks and mosaics.

Epoxy resin • A two-part chemical curing system

that is used in aggressiveenvironments such asconservatories, wet rooms,commercial kitchens and exteriorinstallations.

Polyester resin • Typically a two-part resin adhesive

used for wood floors.

Polyurethane • An adhesive with rapid bonding

characteristics, typically used forwood floors.

Polyvinyl acetate • Typically used for close fitting joints

in timber and laminate floors andpanels. Also used to seal a poroussub-floor.

Tackifier • An additive product designed to

increase the tackiness – or the tackrange – of an adhesive.

Water-based adhesive • Many different types of adhesives

now use water as their carrier toavoid odours and flammabilityissues which are common withchemical solvents.

SUB-FLOOR PREPARATION

The preparation of a sound sub-floor is essential to any installation and any compromise can

lead to under performance or a failure of the flooring.

Some adhesive systems may seem to cope with poorer surfaces but their performance should

not be relied upon to ‘cover all the cracks’, The overall approach should be to prepare the

best possible surface before flooring installation to avoid problems and complaints later.

The air temperature during installation should be ‘room temperature’ – with a floor

temperature no lower than 10°C. The surface should be even, stable, free from cracks.

Concrete, asphalt and tiled surfaces must be in excellent condition. Any contamination by old

adhesive, polish, grease, oil or chemicals should be cleaned with chemical strippers. Existing

floorcovering should always be removed (with the exception of firmly bonded vinyl tiles).

Flooring factsheetAdhesives


Flooring factsheetCarpet care guide from WOOLSAFE

Entrance or walk-off matsThe use of entrance mats at all outside entrances to

the house is highly recommended, as they will

significantly reduce the rate at which the carpet will

soil. They should be of adequate size to allow street

dirt to be removed from shoe soles and must be

cleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet and

maintain its appearance. Vacuum clean regularly and

thoroughly, which removes gritty dirt that can

damage the fibres.

Deal with spillages as soon as possible,

preferably the moment they occur.

Beware of products claiming to be safe on all fibres,

including wool. It might be true, but if it does not have

the WOOLSAFE Mark, it is not endorsed by most carpet

manufacturers!

Never use any detergents such as dishwashing

liquids, soaps or other cleaners recommended for

general household use. Although they may clean the

carpet satisfactorily they will almost certainly cause

problems such as rapid re-soiling, colour bleeding or

other damage to the pile or backing of the carpet.

Use only WOOLSAFE approved products

WOOLSAFE-approved carpet

care products have been

independently and

scientifically tested and are

safe and effective for

cleaning and maintaining all

types of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer carpet care HELPLINE

If you have trouble dealing with customer queries

like “How do I get red wine stains out of my

carpet?” Just give them our HELPLINE

01943 850 817 and we’ll give them the correct

advice. Simple.

Certified Operator Network

For experienced, specialist wool carpet cleaners

you can trust visit: www.woolsafe.org/find/a-

registered-carpet-cleaner.

WOOLSAFE Registered Inspectors

Solve disputes with customers with our

independent carpet complaint Investigators. Just

visit: www.woolsafe.org/find/a-registered-carpet-

inspector and call your nearest inspector.

WOOLSAFE Approved Products

Have confidence in the cleaning product you

recommend, use the WOOLSAFE Approved

Products Directory it contains only safe and

effective carpet cleaning products. For spot

removers visit: www.woolsafe.org/spotremovers

Carpet Care Leaflets

We offer to help you develop custom carpet care

literature and we also offer generic carpet care

leaflets designed to be given away with each cut of

carpet. Correct carpet maintenance

should start from day one.

Web pages and Links

We offer to help you develop custom carpet care

pages for your website or you can link to our

website’s carpet care pages for up-to-date and

accurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation

49 Boroughgate, Otley, LS29 8NR

Tel: 01943 850817

E-mail: [email protected] or visit

www.woolsafe.org

The WOOLSAFE Organisation –

promoting quality carpet and rug care

since 1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where it

could do with a really good clean, you can either do

the job yourself, or you can call in a specialist carpet

cleaning company.

If you are considering cleaning the carpet or rug

yourself make sure to use only WOOLSAFE

approved products. Look for the WOOLSAFE

Mark on the bottle or package.

It is best to engage the

services of a professional

carpet & upholstery

cleaning company. To get a

really expert job done entrust the

work to a WOOLSAFE accredited

carpet cleaning company.

These companies are fully trained, have been in

business for a considerable length of time, are

members of one or more recognised professional

trade associations related to the cleaning industry

and have a reputation for top quality service. And

they use only WOOLSAFE-approved

cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network of

carpet complaint investigators, trained and registered

by The WOOLSAFE Organisation is available

throughout the UK and Ireland.

WOOLSAFE Registered Inspectors

have extensive experience in

investigating the causes for carpet

complaints based on their practical

involvement with carpets and rugs

over many years.

They are fully qualified to

investigate carpet and rug complaints on-site on

behalf of carpet manufacturers, retailers, cleaning

companies and carpet owners. They can carry out or

commission tests where required, and will provide

comprehensive reports.

To contact an inspector in your area call

01943 462127, email: [email protected], or

visit: www.woolsafe.org / Private Householder /

Registered Inspectors

The Green WOOLSAFE

Mark identifies those

products that not only

are the most

suitable for wool and

other quality carpets, but

also have the right

environmental

characteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –

if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,

applied to a cloth, NOT directly to the spot; work

into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed

carpet tiles

• When using solvents always ensure there is plenty

of fresh air ventilation

• Always thoroughly rinse out water-based spotters

with clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution

(diluted)

6. WOOLSAFE-approved spot remover for

water-based stains

7. WOOLSAFE-approved spot remover for

greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or

deodorizer

16. Rust remover

17. Carpet re-colouring kit

(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with stronger

spot removers. Some stains you may find impossible

to remove completely in which case the assistance of

a professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING ON WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


TUFTED

With advances in manufacturing technology, 95% of all carpet

produced today is tufted. It takes about an hour to make a roll of

carpet that might take eight hours to weave. To make tufted carpet,

hundreds of yarn-threaded needles are pushed through the primary

backing fabric to form loops or tufts, which may be left as is or cut. A

heavy adhesive coating is applied to hold the tufts in place and a

secondary backing is usually glued on for strength and stability. A wide

variety of styles and textures can then be created using various

techniques.

LOOP PILE

Berber • Berber carpets look like and are named after a handmade,

bulky wool carpet made by the Berber tribes of North Africa and Asia.

The loops are made from thick or bulky yarns of wool, nylon,

polypropylene or a blend of these fibres to give a cushioned effect

underfoot. These carpets are available in an assortment of colours and

may be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highly

flexible and durable carpet is created which has a natural, casual

appearance even when (commonly) it is made from synthetic fibres.

The tight loop texture tends to hide marks so it’s a good blend

between luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three

loop heights to create informal, random textures which are very

forgiving for marks and stains and therefore very suitable for high

traffic areas and busy family rooms.

CUT PILE

Freize • Frieze (pronounced free-say) carpets are similar to saxony,

but the yarns are more tightly twisted and should always be heat set.

They have a dense, low pile surface which creates a coarse, pebbly

texture. Frieze carpets are very durable and hide footprints, dust and

dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should

be heat set. The tips remain very distinct, rather than blending together

to form a very elegant finish. Saxony textures show footprints and

vacuum marks so are suitable for more occasional rooms in the home.

More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard. The yarn is

tightly twisted and often heatset to retain this feature and the result is

a versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have

a level surface pile of approx 5mm to 10mm height, which is then

sheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface. The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through. The carpet can be sheared to create

a range of cut and loop textured effects. The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.

These carpets tend to ‘shade’ with heavy use. Footprints show easily

and the colour looks different from place to place because fibres

lying in different directions reflect the light differently. A luxury for

occasional rooms.

CUT AND LOOP

When some of the pile is cut and other left as loop, a variety of

surface textures and patterns can be created (in a variety of

colours). The multi-level surface is excellent for hiding footprints and

stains so cut and loop is good for high traffic areas and general

purpose rooms in the home.

Shag pile • Shag pile has varied in popularity. The pile is up to

50mm long and the texture is casual and loose but the surface

flattens easily and lacks durability.

BONDED

Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)

are created by firing fibres into an adhesive material – the fibres are

not stitched into the backing in any way. The technique is principally

used for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

V

Velvet/Plush Frieze

Twist Berber

S

Saxony Sha

Shag

Flooring factsheet

Carpet types


THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use syntheticfibres within the yarn blend for a number of reasons. These includefibre flexibility, dyeing, heat setting, stain resistance, durability andcost. These wool rich compositions offer industry standard carpetswhich will perform well in the home.

Flooring factsheetWool fibre

THE BENEFITS OF WOOL CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British WoolThe Planet Friendly Fibre for Carpet

aboutwool.com


Flooring factsheet

How to decide whether to join a buying

group – and which…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a member

of the committee

• Get a list of members and call up two or three for a

‘real-world’ view

• Establish your territorial exclusivity – where’s the next

nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the

bills are paid and whether your fees are refundable if

it doesn’t work out. Ask the buying group for a

consultation to estimate your potential savings

• Review all the extra benefits and services to see what

you would actually use

• Check out the product ranges offered including the

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

flexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature of

the floor retailing scene in the last decade or so, giving

independents the extra edge they need to compete

effectively with the retail park chains.

More than 1000 retailers are now members of one of

the several buying groups which operate in our sector

and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,

the resistance to the buying group concept among non-

members appears to be centred on fears of

surrendering some control to a committee – and most

particularly compromising long-established relationships

and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling

across a broad range of products is likely to improve

margins within a buying group – but you don’t need a

leap of faith to join up. Ask the buying groups for answers...

Buying Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]@smartercarpets.com

Key benefitsIncrease margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access professional services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network with other independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

Metro Groupwww.carpet1st.co.uk

Contact: David KippingTel: 01204 393539

[email protected]

Flooring factsheet

Good underlay will...

• Improve underfoot comfort

• Increase appearance retention, reducing flattening

• Absorb the pressure of foot traffic and reduce wear

• Improve thermal insulation and warmth

• Increase sound insulation

• Smooth out sub-floor imperfections

• Last the lifetime of the carpet

Poor or old underlay will...

• Feel hard and unwelcoming

• Reduce carpet life

• Cause wrinkling and premature wear spots

• Cause carpet fibres to break down more quickly

• Not meet British Standards

How thick?

A maximum of 12mm is recommended (working with

gripper will be difficult thereafter) but rooms with heavy

traffic will need a thinner, denser pad. The combination

of thickness and density is all important as a thick

underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will

need to be - 11mm is often used for luxury installations

with 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet and

laminate flooring offers retailers one of the best

opportunities to add value to every sale - with good

profitability, trade-up potential once benefits are

understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new

underlay is always required, the only decision is which

type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can

walk on samples with different grades of underlay and

feel the difference has shown excellent results - some

manufacturers offer point-of-sale units.

Underlay

Sponge rubber

The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foam

PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling. The product can be re-cycled again after use.

Crumb rubber

Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlay

There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

Combination

A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlay

Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

Felt

This traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified underlay

A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam



The StocklistsWholesale Distribution Directory

National

Fells Carpets

Goole

01977 662211

[email protected]

www.fellscarpets.co.uk

North East

Carpet & Flooring Gateshead

Gateshead

0844 824 3121

[email protected]

www.cfgateshead.co.uk

Fells Carpets

Goole01977 [email protected]


Floorwise (North East) Ltd

Birtley - see Floorwise p17

Vanguard Carpets

Redditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Wood Floor Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.com

North West

Fells Carpets

Goole

01977 662211

[email protected]


D. M. Miller Ltd

Manchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

John Evans Ltd

Manchester

0161 368 2563

Fax: 0161 368 3039

Mobile: 07850 935301

Kellars Ltd

Stockport

0161 443 0970

[email protected]

Lee Floorstok Ltd

Liverpool - see Floorwise p17

Lee Floorstok Ltd

Manchester - see Floorwise p17

MCA Floorwise Ltd

Morecambe - see Floorwise p17

Mytton Flooring

Norwich - see Floorwise p17

Millbrook Carpets

Darwen

01254 703999

[email protected]

Supertex Furnishings

Lancashire

01772 457070

[email protected]

www.supertexfurnishing.co.uk

Vanguard Carpets

Redditch

0845 601 1189




Walkwell Flooring Supplies

Manchester

0161 786 6800

manchester@


www.walkwell-flooring.co.uk

Wood Floor Sales

Redditch

01527 511888

help.redditch@



MidlandsCarpet & Flooring

Birmingham

Birmingham

0121 421 9131

birmingham@


www.cfbirmingham.co.uk

DMS Flooring Supplies

Northampton

0845 643 5601

dmsnorthampton@

dmsflooringsupplies.co.uk

Floorwise D & J Ltd

Southam- see Floorwise p17

J J Wholesale & Distribution Ltd

Birmingham

0121 765 4994

[email protected]

RPS Flooring

Mansfield Woodhouse

- see Floorwise p17

STS Flooring Distributors

Watford

08454 342000

[email protected]

www.stsflooring.com

see page 32 for details

Supertex Furnishings

Leyland

Tel: 01772 457070

[email protected]

www.supertexfurnishing.co.uk

Vanguard Carpets

Redditch

0845 601 1189




Wood Floor Sales

Redditch

01527 511888

help.redditch@



Woodall Brothers Ltd

Shrewsbury - see Floorwise p17

East

Beds Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Faithfull Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

STS Flooring Distributors Ltd

Cambridge

Tel: 01954 781142

[email protected]

www.stsflooring.com

See page 32 for details

Vanguard Carpets

Redditch

0845 601 1189




Wood Floor Sales

Redditch

01527 511888

help.redditch@



continued overleaf....

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.

The StocklistsWholesale Distribution Directory

South East

Acorn Carpet Accessories

Bromley, Kent - see Floorwise p17

AFS

Middlesex

020 8805 8620

[email protected]


Ashmount Flooring

Supplies Ltd

Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

Beds Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Belvedere Carpets

London

020 8800 0740

[email protected]

www.belvederecarpets.co.uk

Carpet & Flooring London

Camberley

01276 672100

[email protected]

www.cflondon.co.uk

Columbia Flooring

Middlesex

020 8443 3322

[email protected]

www.columbiaflooring.co.uk



Hemel Hempstead

0845 643 5344

[email protected]


Milton Keynes

0845 643 5320

[email protected]

Faithfulls Service Centre

Kent

01322 285001

Faithfulls Service Centre

Walthamstow

0208 498 3040

[email protected]

Faithfull Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent Flooring Supplies Ltd

Chatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner Hampton

London

020 8520 8474

[email protected]

www.littnerhamptoncarpets.co.uk

Potts & Ward, Woodcocks

Ltd

Brighton

01273 557211

[email protected]

www.pwwflooring.co.uk

Rackhams

London

020 8531 9225

[email protected]

www.rackhamsltd.co.uk


Salesmark

Lancing, - see Floorwise p17

Solent Wholesale Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk



Orpington/Croydon

0845 434 1000

[email protected]

www.stsflooring.com


Vanguard Carpets

Redditch

0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk


Wessex Flooring

Amesbury - see Floorwise p17

Wood Floor Sales

Redditch

01527 511888

[email protected]


South West

Carpet & Flooring Bristol

Bristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Fitwell Flooring Ltd

Redruth - see Floorwise p17

Fitwell Flooring Ltd

Newton Abott - see Floorwise p17

Solent Wholesale Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk



Thame (Oxford)

01844 213555

[email protected]

www.stsflooring.com


Vanguard Carpets

Redditch

0845 601 1189


andflooring.co.uk


Wood Floor Sales

Redditch

01527 511888

[email protected]


Scotland

C. K. Davie Ltd

Aberdeen - see Floorwise p17

C. K. Davie Ltd

Dundee - see Floorwise p17

Headlam Scotland

North Lanarkshire

01698 831 000

[email protected]

www.headlamscotland.co.uk

Neil Smith Ltd

Glasgow - see Floorwise p17

WalesCarpet & Flooring Bristol

Bristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Roma Flooring

Neath - see Floorwise p17

Vanguard Carpets

Redditch

0845 601 1189


andflooring.co.uk


Wood Floor Sales

Redditch

01527 511888

[email protected]


Ireland

Floorwise Ltd

Dublin - see Floorwise p17

Floorwise Ltd

N. Ireland - see Floorwise p17

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


Acorn Carpet Accessories 16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 21162

Fitwell Flooring Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) 5Ltd Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial Floorcoverings Ltd 4 Belfast, Northern IrelandTel: 028 9075 3202Fax: 028 9075 3901

Provincial Floorcoverings Ltd 9Dublin 12, ROITel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial Floorcoverings Ltd 10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma Flooring 15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational Network of Floorwise Distributors

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com


GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS

Abingdon Flooring 01274 655694

Adam Carpets Ltd

Be Tu Tw W Ww 01562 829966

Associated Weavers

Tw Tu 01422 431100

Avena Carpets Ltd

Tu Ww 01422 330261

Axwoven Carpets Ltd

Ax Be 0121 550 5788

Axminster Carpets Ltd

Ax Be Tw 01297 32244

Bajong Carpets NV

Tu Tw W +32 56783250

Balta Industries NV

Tu Tw W Ww +32 56 62 2211

Beaulieu International Group

Be Pr Tu Tw +32 56 67 66 11

Betap Tufting BV

Tu Tw W +31 383 861 060

BIC Carpets

Be Tw W +32 56 23 54 10

Bizspoke Custom Carpets

Be Tw W 01924 488882

Blenheim Carpets

Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth Ltd

Ax 01562 745000

Brintons

Ax Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 828200

[email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 736

[email protected]

www.brontecarpets.co.uk

Burmatex

Tu 01924 262525

Cadogan Carpet Co

W 01562 733610

Cavalier Carpets Ltd

Ax Be Tu Tw W Ww 01254 268000

Christy Carpets

Tu 019078 308777

Clarendon Carpets

Tw 01675 433066

Classis Carpets

Tu W Ww 0870 020 1725

Condor Carpets BV

Tu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 296829

[email protected]

www.contemporarylife.co.uk

Cormar Carpets LtdTu Tw W 01204 881 234

[email protected]

www.cormarcarpets.co.uk

Couristan Carpets

Ax Tu W Ww 800 223 6186

Craigie Carpets

Be 01294 558400

Creative Carpets Ltd

Be Tu Tw W 0116 284 1455

Creatuft Carpets

Tu W +32 56 35 4444

Custom Carpet Company

Ax Be Tu Tw W Ww 01737 830301

Dan-Floor UK

W 01454 858014

Domo International

Be Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets Ltd

Be Tu Tw W 01254 296829

E & WE Carpets

W 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 417

[email protected]

www.edeltelenzocarpets.co.uk

Enterprise Weaving Co

Be Ww 01562 745030

Fells CarpetsWw 01977 662211

[email protected]


Fetcham Furnishings Ltd

Tw 020 8944 6220

Fletco Taepper A/S

Tu W +45 96 60 3000

Furlong FlooringTw W 01772 696 787

[email protected]

www.furlongflooring.co.uk

The Stocklists

Carpet Company Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Gaskell

Tu Tw W 01827 831525

Gaskell Mackay Carpets Ltd

Ax Tu Tw W 01429 892525

Georgian Carpets

Tu Tw W 01827 831430

Godfrey Hirst (GB) Ltd

Tu 0800 526696

Halbmond Teppichwerke

Be Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

ITC

Be Pr Tw 0032 51 424 411

John Lanham Watts Carpets

Ax Tw Ww 01937 588511

John Evans Ltd

Ax Tu Tw W 0161 368 2563

Joseph Hamilton & Seaton

W 01827 831400

Kingsmead Carpets

Tu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 4300

[email protected]

www.lano.com

Le Tissage d'Arcade

Ax Ww +32 05685 4747

Lecaflor Ltd

Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners Ltd

Tw 01942 673232

Louis de Poortere

W +32 56 393 386

Lusotufo

Tu 01388 664101

Manx Carpets

Tw W 01827 831 434

Mayfield Carpets

W 01706 639 866

MID NL

Be +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304

www.mohawkinternational.com

Mr Tomkinson

Tw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse Carpets

Tu Tw W 01706 341231

Phoenox Textiles

Pr Tu 01484 863227

Pownall Carpets

Tw W 0845 6528811

Roger Vanden Berghe.NV

Tu Ww +32 56 73 57 11

Ryalux Carpets Ltd

Be Tu Tw W 0845 652 8811

Sans Frontieres Ltd

Be Pr Tu Tw W Ww 0844 5611977

Shaw Home Foundations

Tu 01675 433 501

Tapibel NV

Pr Tu Tw 01623 481 221

Tasibel NV

Tw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton Co

W Ww 01562 701456

The Sultana Carpet Co

Ax 01299 822300

The Wilton Carpet Co

Ax W Ww 0845 296 8850

Thomas Witter UK Ltd

Tu Tw 0870 1128318

Timzo Tufting Industry BV

Tu +31 38 385 4477

Tisca Tiara

Tu Ww +41 71 791 0111

Ulster Carpets

Ax Be Tu Tw W Ww 02838 334433

United Carpets & Beds

Tw W Ww 01709 732 666

Victoria Carpets

Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex Carpets

Tu 01274 861334

Weston Hammer

W 0845 644 9090

Whitestone Weavers Ltd

Ax Be Tu Tw W Ww 01429 892555

Wilkies Carpets

Tw 0113 307 9955

Woodward Grosvenor

Ax Tu Tw W Ww 0800 526696

Wool Classics

Tu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:

Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing,

please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,

you can click straight to it from our online edition at

www.thestocklists.com



PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2010.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopMARRAKESH Natural NOMAD 50/50 Nat Loop

SAXONYFIVE STAR 32oz PP SaxonySTAINFREE ROMANCE 35oz PP SaxonySEDUCTION 37oz PP SaxonyNOBLE SAXONY 40oz SaxonyROYAL TOUCH 45oz Nylon SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTBELMONT TWIST 80/20 40ozWESSEX TWIST 80/20 40ozNEW ASPEN TWIST 80/20 40ozBELMONT SUPREME 80/20 50ozARRAN TWIST 80/20 50ozHARRISON TWIST (Victoria) 80/20 60oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP TwistCABARET PP TwistELITE TWIST PP TwistSHEPHERDS TWIST PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

AFS WOOL COLLECTION 100% WOOL LOOPWELLFIELD IMRA 100% Wool 2 Ply YarnWELLFIELD KAMRA 100% Wool 2 Ply Yarn

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHIGHLANDER 80/10/10 50 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon Saxony

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

CARPENTERS PU UNDERLAYSGREENSTEP 15 m2 8mm PU UnderlaySUPER GREEN STEP 15 m2 10mm PU UnderlayRICHSTEP 15 m2 9mm PU UnderlayDEEPSTEP 15 m2 11mm PU Underlay

CARPENTERS CONTRACT UNDERLAYSFIRMSTEP 15 m2 7mm Contract PUPOWERSTEP 15 m2 9mm Contract PUMARINESTEP 15 m2 7mm Contract PU IMO Rated

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

BOND WORTHV.I.P. CLUB

Call us today for a personalservice that reaches beyondyour expectations...

• Buy one Axminster cut at your standardterms, when you place another within 8weeks we give you an EXTRA 10% off!

• We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!

• Access to the Managing Director andSales Director 24 hours a day 7 days a week.

• Have a complaint? We guarantee to contact your customer with24 hours.We will inspect all complaintsregardless of age.

• Order 16 linear meters or more in onecut we give you roll price!

• Exclusive first access to new ranges.• Bi-Monthly News Letter.• Real Time Updates via Facebook &Twitter.

• Dedicated Sales Line.• Special Roll Offers.• ABOVE ALL ITS FREE TO JOIN!TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK

NEW UPDATED WEBSITE!Check out our new updated

website at:

www.bondworth.co.uk

Range comprises 8 Designs Stocked items Delivery 14 Days from Order4.57m wide Majestic 2-9102 Early December4.57m wide Sofiya 4-9082 Early December3.66m wide Firenza 3-9080 Mid December

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st September 2010

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m


Range comprises 12 DesignsStocked items Delivery 14 Days from OrderNo Stock Green Valencia 1-9073 Early DecemberNo Stock Green Khalabar 9-9100 Mid December

85%

STOCKED

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m


New Afghan Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from OrderNo Stock Sultan 2-3100 End DecemberNo Stock Red Pamir 2-3104 End DecemberNo Stock Medici 2-3105 End December

Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 5 Colourways in 2 DesignsStocked items Delivery 14 Days from OrderNo Stock Cornell Wild Beet 21-9301 Mid DecemberLow Stock Stanford Wild Beet 21-9300 Mid DecemberLow Stock Cornell Lawnswood 1-9301 Mid December


TOP TO BOTTOMSAVILE ROW – 81 TWEED PINSTRIPE

GELATO – 12 SORBET CONCERTO – 01 CAPELLA CREAM

PORTOBELLO – 01 CHARCOAL


For details of your local Carpenter Wholesaler PartnerTel: +44 (0)1457 861141 Fax: +44 (0)1457 863242Email: [email protected] Web: www.carpenter.ltd.ukCarpenter Ltd, Dinting Lodge Industrial Estate, Glossop, Derbyshire, SK13 6LE.

For every step you takethere’s a Carpenter luxury underlayIn stock throughout the UK and Europefrom a network of wholesale partners

JOHN HUGHESNorthern SalesManager07788 924606

HELEN ROWBERRYNational SalesManager07702 319748

SUE HOWLANDSouthern SalesManager07795 823190

For more product information contact:

All rolls are: 11 metres x 1.37 metres + 15sq metres

Product Range

A general domestic underlayDensity: 75kg/m3 – Roll weight: 10kgThickness: 8mm

A general domestic underlayDensity: 75kg/m3 – Roll weight: 12kgThickness: 10mm

For Luxury use, domestic areas in the homeDensity: 100kg/m3 – Roll weight: 17kgThickness: 11mm

For Heavy contract locationsRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness: 7mm

For luxury use, in domestic or contract areasRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 20kgThickness 9mm

For heavy contract locations – IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 17kgThickness 6mm

For luxury use in contract and domestic areasRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 26kgThickness 9mm

For luxury use in domestic and contract areas –IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness 7mm

®

®

®

For Luxury use domestic areas anywhere in the homeDensity: 100kg/m3 – Roll weight: 14.5kgThickness: 9mm

®

®

®

®

®

®

®

Product of the Month - UltraStep

Please come and visit us at the DomotexExhibition in Hannover, 15th January to 18thJanuary 2011 in Hall 6 stand A59. We look forward to seeing you there........

Ultrastep is 9mm thick, 180kg/m3 product thathas been created for the top end of the luxurydomestic market but is also suitable for contract

situations. It is the highest density PU underlay available on the market.Ultrastep is suitable for both stretch-fit or doublestick installations and hasexcellent insulation properties, keeping heat in and noise out. It’s up therewith the very best. Ultrastep is made from recycled product and ismanufactured in Glossop, Derbyshire.

®

DOMOTEX 2011


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


Tel: 01422 374417 or 01422 371226 Fax: 01422 377452Email: [email protected]

Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

Operations Manager: Lesley Inman M: 07703 337989 E: [email protected] National Sales Manager: Gary Prophet M: 07889 602234 E: [email protected]

YOUR HEAD OFFICE TEAM CONTACTS

GO ON – GIVE USYOUR EMAILS!

We now have a stock of tagspromoting the Prince of Wales’Campaign for Wool on an ongoingbasis. There are two versions: thetriangular one is four-sided andfeatures inside ‘8 unwoolly reasonsfor loving wool’. The other, credit-card sized and shaped is single-sided, and refers to ‘Wool-rich carpet – naturally thebest’. Our agents arearmed with tag gunsand can attach thesetags to our tombolasand lecterns, if youwish. Or, just give us acall at head office todiscuss yourrequirements.

IN JANUARY IT MUST BE GERMANY January means one thing to us – Domotex! Yes,we’ll be there once more from 15-18 January2011, with a stand packed full of samples ofcurrent ranges and a few new ones to get yourfeedback on, too. Says operations managerLesley Inman: “2010 has been a busy year forus as we’ve strengthened our offering in bothwool and synthetic carpets and in ranges forboth domestic and commercial applications.We’ve had some notable successes such as withthe new multi-stripe Bakerloo, our luxuriousAlpine Collection and our value for moneyHudson and Lawrence roll only programmes.Now we are rolling out super smart Chelseaand our two thick pile synthetic options Verdi(pictured right) and Wild Romance and we’ve got some exciting surprises in thepipeline for 2011, which visitors to Domotex will get first sight of.”So if you’re planning on coming to Hannover, don’t forget to call in and havea drink with us – Hall 6, stand E42.

A TALE OF TWO TAGS

We recently brought out anupdated and re-designed version ofour popular care instructions. If youwould like some stocks of these,please just pick up the phone orsend us an email and ask!

SHOWING WE CARE

HAPPYCHRISTMAS!

OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as far asM25 on south side, Surrey, Middlesex,Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected] & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected], Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected], Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected] Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected], Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected] Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected] Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected] TindalT: 01436 671421 M: 07836 705620E: [email protected] Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected] Ireland Gary O’Boyle M: 07831 220675E: [email protected]

We’d like to wish all our customers andcolleagues the warmest Season’s Greetings!This year we are sending a donation to thelocal hospice ‘Overgate’ in place of sendingthe usual Christmas Cards.

We’ll probably be asking this questionfor quite some time to come but, heregoes again! We are trying to get holdof as many of our customers’ emailaddresses as we can so we can bringour communications into the 21stcentury. So, once more, if you’rereading this and you’re one of ourcustomers, please email Lesley [email protected](please note, you’ll see we’ve added email addresses to all our field sales team contacts below, to start the ball rolling!)

OUT WITH THE OLD...Please bear with us if our normallyexcellent service is a bit hard pressedthis month. As we mentioned last time,we are having new IT systems installedthroughout the business, which willhopefully result in a much enhancedservice – but there are bound to be afew initial teething problems!

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objective is

simply to offer its customers the best of all worlds in terms of

price, service and quality - a partnership that retailers can rely

on and a comprehensive product range that consumers will

respond to.

Furlong’s wholly-owned manufacturing company,

Regency Carpets, is one of the UK’s top three tufters with a

modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment has created

a major production facility for both 4m and 5m wide carpet

and the new backing plant commissioned last year is now fully

on line.

As a result, the company can produce hundreds of thousands of

square metres of carpet every week, covering all the key sectors

– stain resistant polypropylene, wool twist, wool natural and

many others.

Being in control of its manufacturing means Furlong can control

the cost base and the quality to provide a range of products

that is competitive at each of the price points. Manufacturing

also means they can manage stock more closely and respond

to changes in demand so that the right carpet is always ready

for dispatch.

Furlong’s nationwide distribution network operates across threedepots – London, Preston and Newport – using a dedicatedfleet to carry rolls and cut lengths to our customers usuallywithin 24 hours.

Furlong’s product development team has created a portfolio ofproducts matched to the diverse needs of different customergroups, rooms styles and performance requirements. Regency’sstain-resistant ranges use their own ‘Carefree’ fibre which isbleach cleanable and offered with a warranty for absoluteconfidence. New ranges are introduced several times a year tokeep the offering fresh and interesting and respond toconsumer trends and colour shifts.

Furlong have paid particular attention to the presentation oftheir product range to consumers with market-leading point-of-sale systems incorporating the latest video technology.

Furlong believes in working in partnership with their customers toprovide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality


CAREFREE - the stunning new collectionContact your local representative


Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

� quality� choice� availability� service� price

The Regency range ofstain-resistant carpetsticks all the boxes:

London & HomeCountiesJOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

REG HOWSON M: 07816 217548N, N W & E LONDON, [email protected]

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

MidlandsPAUL HARRISM: 07980 786265NOTTS & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REA M: 07968 324598LEICESTER/WARWICKSHIRE/[email protected]

ScotlandGEORGE WISELY M: 07967 148665SCOTTISH [email protected]

COLIN RICHFORD M: 07970 163372WEST [email protected]

ALAN CAIRNIE M: 07976 311434EAST [email protected]

North WestGEOFF ABERNETHY M: 07970 229717CUMBRIA, POTTERIES, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAM M: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

Yorkshire & North EastDES BEST M: 07968 828516NORTH [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Wales & South WestBEN THOMAS M: 07794 048809S./MID & W. [email protected]

JASON BRIMBLE M: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wood FloorSpecialistsJOHN POWERS M: 07792 477312SALES MANAGERBEDS, NORTHANTS, OXON, BUCKS,MIDDLESEX, W&S LONDON, BERKS, [email protected]

RICHARD RICHMAN M: 07791 891044AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON,ESSEX, KENT, SUSSEX & [email protected]

Seeing is believingCustomers can buy with confidencewhen they see the Carefree cleanabilityin action with the new video units foryour existing Regency POS systems.

All the products shown are available in the CAREFREE Collection


REPRESENTED BY:

Robin Leiper (Area Manager)SOUTH EAST M: 07801 357601

Chris Twinn (Area Manager)CAMBRIDGE, BEDS, E. ANGLIAM: 07711 353982

Andrew Westwell (Representative)NORTH WESTM: 07974 141919

Chris Davis (Representative)W. MIDS, HEREFORD, GLOS,AVON, WORC. & SHROPSHIREM: 07753 983714

Andrew Davys (Representative)S. YORKSHIRE, STAFFS,DERBYSHIRE, NOTTS. & LINCSM: 07801 357622

Simon Beeby (Representative)LEIC’S, NORTHANTS, OxON,WARKS, BUCKS. & BERKSM: 07775 913380

Mark Fletcher (Representative)N. LONDON, ESSEx,HERTFORDSHIREM: 07801 538783

Neil Moore (Representative)SCOTLANDM: 07718 762236

David Bell (Representative)YORKSHIRE & N. EASTM: 07939 051608

Mike Williams SOUTH WALESM: 07919 047930

Darren Jackson DEVON, CORNWALL &SOMERSETM: 07825 171482

Nigel Woollard DORSET, HANTS, BERKS. &WILTSHIREM: 07767 213236

AGENT:Peter Steel NORTH WALESM: 07710 443589

PENTHOUSEC A R P E T S

working for the independent retailer

Buckley Carpet MillBuckley Rd, RochdaleLancashire OL12 9DU

Telephone 01706 341231Facsmile 01706 860577

[email protected]

Wentworth 50Extra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

Wentworth 40Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

PinasterExtra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

New Pentwist 50Extra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

New Pentwist 40Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

EspritExtra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 75oz per sq. yd.

Aurora 60Super Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 60oz per sq. yd.

Aurora 50Extra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

Vantage 60Super Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 60oz per sq. yd.

Vantage 50Extra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

PinnacleExtra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 42oz per sq. yd.

Super CarltonExtra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 42oz per sq. yd.

CarltonHeavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 36oz per sq. yd.

MapleMedium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 30oz per sq. yd.

Vermont 60Super Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 60oz per sq. yd.

Vermont 50Extra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

Vermont 40Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

Stateside 50Extra Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

Stateside 40Heavy Domestic: Medium Contract 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

County BerberExtra Heavy Domestic: 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

County TweedExtra Heavy Domestic: 80% British Wool Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

75ozs of pure

luxury using the

finest

British wool with a

natural jute backing

PENTHOUSE NEWSTwo retirements in November - Dave Arnold after 27 yearswith the company and Michael Woodard who has been atPenthouse for 16 years.

Replacements are already in position to ensure continuedcustomer service. Nigel Woollard replaces Dave Arnold andMark Fletcher takes over from Mike Woodward.


Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506

Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507

Mark EuesdenLondon W & NW postals, South Middx, WesternSurrey, Berks & Bucks 07875-714269

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379

Antony StapletonSales Director 07881-502505/020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena SapphireScalaSenatorSentinelStatesman

NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MHarvesterHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingOhioRustic TreasureSan Salvador 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEBig SoftieChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstClydeEasy HeathersEasy TwistFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMystery TwistPembridge TwistPortmanRhapsodyStainfree Salt ‘n’ PepaStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies

TWISTS - WOOLEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Le Touquet 4&5MUrban Life

WILTONThe Arabica & Ceylon Wilton Collection 4&5MParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleEclipseMedleyMojoSuregrip XLThunderball

CARPET TILESCapital PlusElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

Stop preSS...‘It’s time for stripes! As usual rackhams is ahead of the game! Having launched ourfirst stripe range ‘Urban Life’ way back in January 2007 we have always been the first to

‘stripe you up’! Now the opposition is falling in behind us we are staying one step ahead with the launch of Ultimate Wilton, London Life and of course parallel Lines! Call the boys below for

an express sample delivery!....Stop preSS

“Check out my latest words of wisdom in our newAutumn price guide dated October/November/

December. Look out for an array of new products,new ideas and developments – and of course my

end-of-year closing address!”

CALL NOWTO RECEIVE ACOPY OF THELATEST PRICE

GUIDE!


VICTORIABaronetBerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteGaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollInspiration 40/50ozPembridge Twist - new coloursRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaCobblestoneColorado SpringsDesert TwistDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockRustic Twist SupremeShepherd TwistStainsafe ComfortStainsafe FavouriteStainsafe OlympicSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo PlusWest Country

BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50Orion/Orion Major

DOMOAbsolut LuxuryAlpinaAuvergneMerinoMetropolitanMountain PeaksLegacyOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCBelgraviaCheck CheckmateConcertoConsulHeritage CollectionJaguar - new colours

KretaPalaceStainblock BerberStainblock HeathersStainblock Tweed

QUICKSTEPSolent Wholesale - now a Quickstepstockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU INTERNATIONALAdventure TwistArte Del CeramicAthenaCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryGrass CollectionHeavy TreadI-TwistIsis/MentuNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUS

IVCExpressionsFantasyFusionMaster GripPlanet PrestoVictoriaCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H - Now in StockHomestyle LVT - planks and tilesPARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated Nov/Dec 2010.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . Luke Crooks [email protected], mobile 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000 01954 781142 01844 213555

Regional ManagerRachel Sherwood 07801 762724Sales Merchandiser Dave Lowman 07500 847758North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

Paul Jones 07801 762719South/East London, Kent, E Sussex

Paul Jeffery 07717 218024Wiltshire, Gloucestershire & Bristol

Sales Area ManagersDana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Elite

BALTA STOCK CARPETSNew Shepherd Twist

NEXT DAY DELIVERY PRICE LIST DATE JULY 2010

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistRustic BerberSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & Country

BEAULIEU INTERNATIONALBelliniDublin EliteMercator

EDEL TELENZOFleurHerculesOrinocoPumaAmazone

CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeKestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

Tunis A heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber looppile in 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in100% Wool loop pile.

Supreme BoucleOur best selling level loop 100%Wool product available in 12 up to the minute coloursin both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in100% Wool available in 4m and 5m widths.

Royal Design A unique two colour 100% Woolloop pile.

Las Vegas A chunky luxurious loop pile in 100%Wool available in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20%Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibretextured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flatwoven quality in many fashion styles and colours.

Orlando A chunky loop quality with a thick latexbacking for a luxurious feel.

We are pleased to announce the launch of two new prestige ranges along with a revamp of our highly successful STONE FIBRE COLLECTION.

NATURAL LINES : a heavy wool loop pile with an ultra luxurious feel.JACS : a re-colour of this popular designer tonal range to be available in 4m and 5m wide.

STONE FIBRE COLLECTION IN 5m WIDE : This very successful designer flatweavecollection is being updated and is available in 4m and 5m.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAM

Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr Steve Green Tel: 07590 369522North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

This prestigious installation at the entrance to the Chelsea

Harbour Design Centre in Londonshows two colours from our

Stone Fibre Collection .If you would like to offer yourcustomers the very latest and best in carpet design at a very

affordable price please call our Sales Team.

‘Instant’ websites for flooring people who don’t really like the internet!Maybe you’re not too keen on the net but know you should have a decent website. Flooring stores don’t

generally need anything too complex – most of the time, visitors are just trying to find out your phone

number, your opening hours or where they can park! Or they’re just checking if you look professional.

The Floorsites package from The Stocklists offers:

� 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.

� Instant online editing - if you can type, you can customise these pages yourself anytime to add latestoffers and news… or leave them as they are – we put all your contact information in there anyhow.

� Choose photos from our library to make your site unique – or upload your own images.

� Link to Google Maps – let visitors find you quickly and see where to park

� Auto-email form to let customers contact you direct

It costs £390 for the set-up and the first year - and £90 per year thereafter (exc. VAT).

Check out our dummy site at www.thestocklists.com/floorsites or contact David Spragg at [email protected] or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay.There’s nothing to lose!

35from The Stocklists December 2010

FlooringNews6 December 2010

eletile, the market leader in LVT floating floors, has invested in new in-store displaystands to support eleEase and EasyLock sales.

The new stands are designed to show both ranges and are equipped with screendisplays making eletile the first LVT company to use visual demonstrations to promoteits range in stores.

Mark Taylor of eletile said: “We have invested heavily in the new stands to supportretailers and re-iterate the success of EleEase and EasyLock.”

EasyLock is the first proven vinyl locking system on the market. Available in 12 naturalwood finishes, it offers a hand-scraped registered emboss surface, can be laid incommercial and domestic locations and installed over existing vinyl, ceramics, solidfloors - including wet areas.

With ‘hand-scraped wear layer’ technology, EasyLock is warm, durable, hygienic andaffordable, plus it requires minimal sub floor preparation making it ideal for the retail,office, hospitality and leisure sectors. It does not require an adhesive and simply slotsinto position.

eleEase is a floating floor system, which, like EasyLock, does not need adhesives orscreeds. The product is 100% recyclable and 10 years after installation can be uplifted,granulated and put straight back into the manufacturing process and recycled as newproduct.

The eleEase range includes Finesse, a collection of 48” registered emboss planks; AtHome, a collection for the domestic market in 10 wood ranges; and six slate colouredtile options (12” and 36” sizes) which were launched in April.

T 01429 892540 www.eletile.co.uk

Stand at ease

Tarkett, a global leader in flooring and sports surfaces, hasannounced its acquisition of the Rhinofloor brand and its range offlooring collections, previously owned by Armstrong WorldIndustries. Armstrong have recently decided to divest of allresidential flooring activities in Europe.

Patrick Mathieu, President of Tarkett’s Western Europe Division: “Thisagreement assures the continuity for all current distributors of theRhinofloor brand in major European residential vinyl flooring markets.At the same time, Tarkett assumes its leadership role on the resilientflooring market and in regard to its distributors.”

This transaction entails also the transfer of the collection’s printingcylinders towards Tarkett’s manufacturing unit in Konz, Germany.

As a consequence of this acquisition, Tarkett reinforces its position inthe European residential flooring market, enriching its product andbrand portfolio and allowing the group to even better respond to itsclients’ demands, says the company.

T 01622 854 040 www.tarkett.com

Rhino on the move

Rhinofloor Bleached White

36

News

FlooringNewsDecember 2010

IVC’s Grand Design

Artwood has announced the launch of its website,www.artwood-floors.com, giving designers, retailersand end users the chance to discover more aboutthe unique range of wood flooring.

The website is packed full of useful information andmost importantly provides a window into thebreadth of hand-applied finishes on offer from thecompany through the Classic, Design Oil, DesignLacquer and Design Paint collections.

“The Artwood concept is one that’s difficult toencapsulate on the internet,” explains Louay Azoo.“However, the website has caught the essence ofArtwood and the products and gallery sectionprovide a good indication as to the variety anddepth of the finishes that we offer. We have alsoprovided visitors with an inspirational gallery andsamples can be ordered directly from the website.”

www.artwood-floors.com also features a downloadsection containing technical, installation and warrantydocuments and will be updated with new Artwoodfinishes thanks to its database-driven backend:“Ultimately we wanted the site to be a reflection ofthe diversity of finishes on offer and so users canexpect it to be updated regularly as we introducenew finishes to our portfolio providing everyonewith striking engineered wood flooring,” concludesLouay.

T 0845 519 2726 www.artwood-floors.com

Artwood online

“The Grand Designs Live exhibition is a perfect opportunityfor us to demonstrate just how stylish Leoline flooring is” The number one consumer show for the home interest market, Grand DesignsLive at Birmingham’s NEC venue, provided high levels of exposure for IVCGroup’s striking new Leoline Mark 5 Display Unit.

Helping retail exhibitor Bathroom City to impress visitors, Stonemark Rocky with aninsert of Luxury Touch Chatel cushion vinyl flooring featured on all 70 square metresof an impressive stand, showing just how Leoline can help turn bathrooms intorooms of stunning style.

“The Grand Designs Live exhibition is a perfect opportunity for us to demonstratejust how stylish, comfortable and durable Leoline flooring is,” comments Ian Cowdell,Area Sales Manager for Leoline. “Consumers can see just how durable the floor is asit stands up to the rigors of a busy show and also how its striking look really helpsto complement sanitary ware of all styles. Of course, with the Mark 5 display unit,visitors to the event could also discover exactly what other designs are available inthe Leoline collection.”

The Mark 5 Display Unit is now being rolled out to retailers across the country.Designed to make Leoline’s striking collection a focal point of the store withouttaking up too much floor space, the unit features striking lifestyle imagery and goodsized samples that allow consumers to really get to grips with the Leoline collection.

Retailer support has also been extended to include a consumer media campaign,telephone hotline, website and a dedicated consumer brochure.

T +32 5665 3211 www.ivcgroup.com

BUYS YOU THIS CARPETCUT LENGTH MACHINE£7,500

plus vat

38 FlooringNewsDecember 2010

NewsNewsFlower on FlooringFlower on Flooring

Following the Government's recent announcements oninitiatives designed to encourage efficient use of energy,such as the Renewable Heat Incentive, etc, it is likely thatunderfloor heating will become more popular in the future.

This will mean that flooring products designed to work with thistechnology will also be in demand. We asked the industry's suppliershow they were preparing for this trend.

Ball & Young has seen underfloor heating recognised for allowinghome owners to bring added style and value to their homes. To getthe best out of heating, the company has produced very low tograting underlays including Roma and Venice. These quality rubberunderlays pass all the contract market requirements, the companystated, with tog ratings of 0.8 and 1.0 respectively and also ideal forthe domestic market. Ball & Young has also recently launchedOlympic 5 and Olympic 6.5, part of a new range of flat cellularrubber underlays, with expected tog ratings less than 0.7. Alsoavailable is the company's Cloud 9 Radiance, a stretch or double-stickunderlay with a 1.2 tog rating.

Novostrat stated that it has remained faithful to its strategy ofproducing ‘value’ products by launching its Combat and Combat Plusranges of high performance underlays for wood and laminate floors.Both are designed to work efficiently with underfloor heatingsystems and each has a core of 3mm closed cell polyethylene foam,which is an attractive green in colour.

Combat is laminated on one side with a 40micron clear film toprotect the floor against humidity migrating from the sub-floorsurface, while Combat Plus is similarly laminated, but on both sides,offering double protection. Both have 100mm overlap to ensuremaximum joint efficiency and sit in the mid performance range ofNovostrat underlays. They are designed to offer a high level ofacoustic insulation, reduce unevenness in the sub-floor surface and

The Combat ‘value’ product from Novostrat

The tog debateby Dennis Flower

their weight of 30kg/m3 means they are easy to manage and fit, thecompany states.

Richard Bailey, managing director of Floorwise said: “Both electricand water-based UFH systems can lead to a warmer and moreefficient home, but both involve us looking at the floor as an integralpart of the system, we have to consider their thermal efficiency as apriority.

“The thicker and denser the underlay the less thermally efficient itwill be, the heating will have to work harder. Of course, any underlaywill detract from the heating’s efficiency as it adds an extra layerthrough which the heat has to pass, but this can be minimised withthe right selection.”

The company's Thermaflow collection consists of thermally efficientunderlays for use under wood, carpet and laminate, providingcomfort while allowing the UFH to work,” he said. It also suppliesEndura and Traction Impact for carpet and Acoustica Good for woodand laminate, with TOG values from 0.22 to 1.15.

Brintons has a tog rating for every specification of carpet so it canbe used with confidence with underfloor heating, the companystated. Its carpets generally have a tog value of between 1.0 and 2.2and are most suitable for systems where water pipes are buried inscreed and the combined carpet and underlay tog value is 2.5.

Installing appropriate carpet and underlay is vital when specifyingaround an underfloor heating system, the company states, as thesedictate the 'thermal resistance value' or how much heat the carpethelps to retain. This is also measured as the 'tog' rating.

When choosing underlay, Brintons advised that it should allowadequate heat to pass through, while also giving the carpet adequatesupport to enhance performance during its lifetime.

Ball & Young promotea range of low togrubber underlays

For more information about featured products:

Ball & Young • www.underlay.com • 01536 200502Novostrat • www.novostrat-insulation.com • 0035 361 339287


British Wool sponsor CountryHomes & Interiors calendar 2011The December issue of Country Homes & Interiors has a special gift with every issue – acalendar sponsored by British Wool!

Featuring British made interior products for the home, all made in British Wool, it hasstunning photography in the house style of CH&I which sells 90,000 issues and continues togrow its market share despite the tough economic climate.

“This is the second time we have sponsored this calendar as it provides great exposure forour British Wool partners and presents the products in such a fantastic way,” Bridgette Kellyof the British Wool Marketing Board said.

However, the challenge set to CH&I by the BWMB was that all the images had to use woolof British origin made in the UK which tested the editorial team and stylists to the limit.

“It was such an interesting and worthwhile project, we all loved doing it because it fits thereadership perfectly but we really had to search quite hard to find products that are madehere with our own wool. But in the end we had such a beautiful and wide ranging selectionand so it showcases the different ways that British Wool can be used, which is what wewanted to do,” Rhoda Parry, Editor said.

The Country Homes & Interiors calendar issponsored by British Wool

Royal visit to Bradford – home of British textiles

Merry Christmas from British Wool

The British Wool column

h hhhll

Another year…well as the countdown to Christmas commences with earnest, we at British Wool are preparing for theNew Year; trade shows beckon, new promotions and great prospects lie ahead.

“There is such interest in the fibre at the moment, that wool really has so many great opportunities,” Ian Hartley, CEO atthe BWMB said. “Wool Week has brought immense profile to it and we have to build on that in 2011. I have no doubtthat as consumers start to fully grasp the true natural benefits of our fibre, wool will be better valued.”

“So it is with a highly positive note that the British Wool team , wish you a peaceful Christmas and a prosperous New Year.”

A royal visit turned the British Wool Marketing Board’s Annual Conference into a very special occasion this November. The Prince took time tovisit Bradford as part of his promotional initiative The Campaign for Wool.

Arriving into the centre of the former mill town which was once one of the wealthiest in thecountry due to its wool based textile industry, the Prince was greeted by John Thorley,Chairman of the Campaign for Wool and then was presented with a wool portrait of himdone by the artist Maria Losch.

After visiting the Haworth Scouring company, where wool is washed clean, he went on to thefine cloth manufacturer, Bulmer & Lumb. Eventually arriving at the BWMB’s Annual Conference wherehe met and chatted to representatives of the woolgrowers of the UK.

The Prince said: “It gives megreat pleasure to see that TheCampaign for Wool is workingsuccessfully and helping todevelop the market and increase

the price of this wonderful fibre. The wool and textile industry around Bradford stillplays a vital role in the economic wellbeing of this region and to the whole of the UKand I was greatly encouraged to see such impressive levels of innovation and qualityat the sites I visited today.”

Frank Langrish, Chairman of the British Wool Marketing Board said, “The UK sheepfarmers produce 29 million kgs of wool every year and so they are delighted that thiscampaign has raised the profile of their wool and indeed all wool across the world. We are proud and grateful for all his support and patronageand particularly for his attending our annual conference today to speak to the wool producers themselves. We have every faith that this will givewool a new beginning.”

HRH The Prince of Wales met representatives of thecarpet industry during a visit to British Wool’s HeadOffice in November. L to R – Bob Rothman, ofRobertex based in the USA, Paul Speakman ofPenthouse Carpets and Bill Stewart of Atlantic Yarns.

HRH The Prince of Wales is greeted by Frank Langrish, Chairmanand Ian Hartley, CEO of the British Wool Marketing Board

40

News


Staying faithful to their strategy of producing true ‘value’ products, Novostrat arepleased to announce the introduction of ‘Combat’ and ‘Combat Plus’ into theirrange of high performance underlays for wood and laminate floors.

Both products have a core of 3mm closed cell polyethylene foam which is an attractivegreen in colour. Combat is laminated on one side with a 40micron clear film toprotect the floor against humidity migrating from the sub-floor surface. Combat Plus issimilarly laminated, but on both sides, offering double protection. Both have 100mmoverlap to ensure maximum joint efficiency.

The ‘Combats’ sit in the middle of the performance range of Novostrat underlays, withSonic Gold Excel being at the very top of the scale, they offer a high level of acousticinsulation and greatly reduce any unevenness in the sub-floor surface.

…..and they are only 30kg/m3, so they are really light and easy to manage and to fit.

Novostrat is confident that both ‘Combat’ and ‘Combat Plus’ will find popularity withretailers and distributors across UK and Ireland as their cost-to-performance representsexceptional value and allows them to occupy a sales slot currently uncluttered by manycompetitive products.

T 00353 61 339287 www.novostrat-insulation.com

Foot to foot Combat

Taking place from 23-26 January 2011 at NEC, Birmingham, interiors 2011 offersa versatile array of products from more than 500 exhibitors, attracting over25,000 visitors for four days of interiors business, education and networking.

The show comprises five categorised halls, showcasing products ranging fromfurniture and bedding to lighting and flooring. It is the only UK event to provide thewhole scope of the interiors industry under one roof.

Launching at interiors 2011 is the flooring section. Among the well-known flooringbrands are Bond Worth, Brockway Carpets, Carpet & Flooring, Cavalio Floors,Crucial Trading, Distinctive Flooring, Furlong Flooring, Leica Geosystems, Moduleo,Rockford, Unnatural Flooring Company, V4 Woodflooring and William Armes.

Presenting every aspect of the flooring industry, the exhibitors will showcaseproducts ranging from high-end vinyl tiles and wood flooring through to handmadecarpets and rugs.

To welcome the new flooring section to interiors 2011, the show organisers andflooring exhibitors will put on complimentary drinks from 4-5pm on Monday 24thJanuary in hall 2. Refreshments will be available to flooring companies and clients.

Among other well-known industry brands featuring at the show are Ashley Manor,Aimbry International, Calligaris, Carlton Furniture, Caxton, Coach House, DurestaUpholstery, Elstead Lighting, Fama, Heartlands Furniture, Kettle Interiors, Steens,Sweet Dreams, Wade Upholstery and Willis & Gambier. New exhibitors to theshow include Alpine Lounge, Atlantic Homes, Brunstad, Dinamica Srl, HelvetiaMeble, Jitona, Polcom and Relaxsan.

Based in the ‘Thinking Space’ feature area in Hall 2 will be the New Design Britainfinalists’ showcase, presenting innovative designs from the hottest young designtalent.

Barjis New Rug Design Competition is a fresh addition to the competition, insupport of the flooring section. With the deadline for entries closing on 5 December, the finalists will be announced later this month. A week-long trip to Bejing, China is the main competition prize with the winner learning extensiverug making skills and seeing their winning rug manufactured. They will also begranted an open paid internship with Barjis - an award winning interior design firmspecialising in high-end rugs and carpets.

T 0207 921 8632 www.interiorsbirmingham.com

New Year at the NEC - the ‘flooring excellence’ show

44

News


DOMOTEX 2011

The Furnishing Industry Trust (FIT) is only a phone call away with its new confidential crisis cards.

FIT has launched the new emergency contact cards so that the charity’s details are readily available in a time of crisis. To ensure thecards reach employees across the furnishing sectors, FIT is calling on industry employers to distribute them with wageslips.

Said FIT chief executive Charles Kerrigan: “We want to work more closely with the employers of the industry tohelp educate and inform those who work or have worked in the furniture sector of the support we provide. TheFIT crisis cards have been developed to make that process as easy as possible.”

As the industry’s only dedicated charity, FIT provides one-off grants for those in a crisis providing help with problemssuch as household repairs, debts, medical bills and equipment, motor expenses etc.

FIT also provides grants for those in desperate need of a holiday or need a UK respite break and supports many otherpeople with weekly allowances.

Charles added: “At our last grants and welfare committee meeting we saw applications from every industry sector. Thistells us that more and more people are becoming aware of the work we do and we want to continue to make it easierfor people to get in contact.”

T 0207 256 5954 www.fi-trust.co.uk

Cards offer new deal

Uzin, a brand of UFLOOR Systems has been awardedthe prestigious Blue Angel eco-label for its completerange of installation products for floorcoverings and woodfloor.

The established and well proven top products withinthe Uzin Ökoline have already been recognized for theirhealth and low emission properties and have been ratedas well with the well-established GEV “EMICODE EC 1”certificate for low emissions. Uzin products with EC 1and the Blue Angel on the bucket provide the highestpossible level of emission safety and contribute towardscreating a healthy room climate.

The Blue Angel is the first and most well-known eco-label worldwide. Since 1978 it has set the standard foreco-friendly products and services selected by anindependent jury in line with defined criteria. The BlueAngel is awarded to companies as kind of a reward fortheir commitment to environmental protection. Theyuse it to professionally promote their eco-friendlyproducts in the market.

The Blue Angel is an ecological beacon showing theconsumer the way to the ecologically superior productand promotes environmentally conscious consumption.

T 01926 436700 www.uzin.com

Angel delight

The carpet and floorcoverings trade turns its attention to Domotex in Hannover

in the New Year for Europe’s biggest flooring fair from 15 to 18 January.

Signs for a successful show appear excellent say organisers. Stephan Ph. Kühne ofDeutsche Messe AG said: “The early registration of many exhibitors and the positivevolume of registrations received so far demonstrates that our clients are optimisticabout the future and plan to utilize Domotex to promote their business,” he concluded.

Running under the slogan of “The Magic of Flooring”, some 1400 exhibitors from 60different nations will showcase the carpet and floor covering trends for the 2011/2012season. These will include the latest designs for area rugs, laminated coverings featuringwarm wood optics, stone reproductions in marble or granite as well as state-of-the-artcreative décor in bold, expressive colors.

Key players include leading names in the UK industry such Associated Weavers, Edel Telenzo, Mohawk, Carpenter, F Ball, Ball & Young, Polyflor, Balta, Lano, IVC, Balterio, Interfloor, Tapibel, Wools of New Zealand and Super-Click.

For international visitors involved in the floor coverings and furniture retailing sector aswell as architecture, interior decoration and design, Domotex will boast a plethora ofinnovations and highlights from the residential and commercial property sector

Domotex is also a firm date in the calendar of the skilled trades. Some 20 percent of allvisitors at the leading trade fair for carpet and floor coverings are active as floor layers,interior furnishers and painters. More than 180 exhibitors will be showcasing productsand innovations geared directly to the floor laying trades, concentrated in the exhibitionsector of floor laying, cleaning and application technologies.

Domotex is much more than just a trends and information barometer: Above all, itrepresents the global business platform for the international floor covering industry. 82percent of exhibitors and 56 percent of visitors come from outside Germany. Thestrong business focus in Hannover is underscored by the high percentage of decision-makers among visitors. Some 71 percent of all visitors come from top managementechelons and 89 percent are involved in purchasing decisions at their companies.

www.domotex.de

1400 exhibitors at ‘magic’ show

“Domotex exhibitors are optimistic about the future”


The Wool Benefits Series from Wools of New Zealand

NZ Wool Partnerships at DomotexAn innovative co-exhibitor stand will be hosted by Wools ofNew Zealand at Domotex in January. The company has invitedUK and European partners to take part in the commercialventure – marketed as

Those participating include:

The stand has moved to a new location (B12) in Hall 5, a keycarpet venue, drawing attention to New Zealand Wool and itsunique and natural attributes. An inspirational creative themewill highlight the very best this fibre has to offer, combined withthe defining message of sustainability – synonymous with whatthe brand stands for.

Two carpets have been made for the floor – both designed andcoloured at Ilkley – one a 3 ply tufted loop pile stipple madeof Laneve yarn spun by Danspin of Denmark and manufacturedby Brockway of Kidderminster, the other a woven axminstermade of Laneve wool yarn spun by Danspin and manufacturedby Griffith Textiles for Sethia Enterprises.

Both products will be launched as commercially availableranges in the respective co-exhibitor areas on the stand.

Wools of New Zealand has registered ‘Wool Impressions’ as astyling brand targeting both yarn and carpet innovations. Thisbrand, along with new products to be marketed under itsname – including the stand carpet – will be on show atDomotex 2011.

Other exhibits will include:

• 2012 Colour and styling directions

• A ‘Banks Peninsula’ NZ wool marketing programme

• Wools of New Zealand and Laneve-branded carpet introductions

The objective of the Wool Pavilion is to create a central areafor wool where visitors can meet and interact with themanufacturing industry, retailers and the media.

Wools of New Zealand and its partners invite visitors to seethem on the stand B12 in Hall 5.

For further information refer to www.woolsnz.com or contact: Wools of New Zealand on +44 1943 603888.

THE

Sethia Enterprises Ltd

The flooring trade may not be expecting the happiest of New Yearsbut more than half of all retailers are expecting better business in 2011.

In our survey on the impact of the recession, Government cuts andthe prospects for next year, 51% of respondents said they expect‘marginal growth’ in their business while a third anticipated ‘marginaldecline’. An optimistic 8% expected strong growth.

We asked about the impact of the VAT increase which generallygenerates mixed feelings but 61% did feel that the tax rise woulddiscourage business in 2011 and nearly half the stores said they werepromoting ‘beat the VAT’ as a selling point in this last quarter of 2010.

“The Vat increase will not effect this trade, the public isn't buyinganyway!,” said one disgruntled retailer in Somerset.

Perhaps surprisingly, over 90% of our respondents said they wouldraise prices next year.

We strayed into politics in this survey to see how the flooring tradefelt about the Government’s performance over the recession. Almost60% said they thought the Government had ‘got it about right’ inmanaging the response to the debt crisis although our vote was spliton whether the cuts were so severe that they would limit growth.

A West Country retailer commented: “There needs to be a balancebetween spending cuts and growth. Severe cuts merely reduce theamount of income the Treasury receives and therefore perpetuatesfurther spending cuts. Stimulus is required.”

“Cuts were certainly necessary,” commented one retailer. “But howmany shops that lived the good life over the past decade have saltedmoney away for the rainy days that are now here? Our biggestproblem seems to be lack of

customer confidence - with low interest rates many mortgage payersnow have more money than before, but because of uncertainty (fedby the media) they are scared to spend it.”

The media came in for a lot of criticism from our retailers. “Themedia will have a field day with all the doom and gloom,” said aYorkshire retailer. “The Government does not do enough to explainwhat they are doing and what effect it will have.”

We asked retailers to rank what they thought were the greatestthreats in 2011 and the vast majority (58%) selected the fear of adouble-dip recession, 25% cited rising unemployment and about 8%selected rising interest rates and poor performance in the housingsector.

Three-quarters of our readers thought the collation would last thefull term.

Two-thirds of survey respondents said they thought the Governmentwas not doing enough to help the retail sector. Nor aremanufacturers and suppliers. according to our readers – 61% saidthey need more help on price and credit from suppliers although athird said manufacturers had helped them.

While there is very modest optimism for the year ahead, there weremixed feelings reported for the longer term outlook. 51% thoughtconsumer confidence would return in 2 – 3 years – but a substantial42% agreed with the suggestion that consumer spending wouldnever return to the previous levels.

A North East store owner added: “The Carpet Trade is no differentto the outside world - there WILL be winners and losers over thenext year. Those that go out looking for business will find it, whilethose sitting within the four walls of their own shop saying times arehard will always be proved right too.”

46

Survey


Happy’ish New Year

59% expect betterbusiness next year

91% will put up pricesnext year

61% want more helpfrom manufacturers

58% fear double-diprecession

51% see return ofconfidence in 3 yearsThe�Stocklists�polled�390�retailers�throughout�the�UKduring�November�2010.�Replies�and�comments�arerecorded�anonymously.Many thanks to all those who took part.

Taxing times?

Flooring retailers predict some growth amid the 2011 gloom

“The media willhave a field day

with all the doomand gloom.”

“There needs to be abalance between

spending cuts andgrowth”

“Some consumers withlower mortgages have

more money thanbefore but they arescared to spend it.”

“Those that go outlooking for business

will find it”


“Neil ValentineFurlong Flooring

“How has the recession revealed the different

marketing approaches of carpet companies?

Every company has to evaluate how it goes to market. If you

do what you’ve always done, you realistically get what you’ve

always got. If companies try a radical different approach then

they might be surprised. I think you need to focus on certain

areas and be meaningful to suppliers who supply a certain

product sector with a strong marketing message and back that

supplier to the hilt.

Has the last two years been a good opportunity to

build market share?

It depends on how different companies perceive the market.

At Furlongs we are not afraid to develop new initiatives and

invest in our business and this has resulted in an

unprecedented increase in market share which in a declining

market means it’s been at somebody else’s expense. So yes in

our position as a business it has been an ideal opportunity to

increase market share.

Are you surprised that so many flooring companies

have weathered the storm successfully so far.

If we are talking from a retail perspective I am not surprised

that Independent Retailers have weathered the storm as this

particular retail sector have proved time and time again that

they are very resilient to whatever the market throws at them.

What do retailers need to focus on more to

survive in 2011?

Focus on forging more meaningful relationships with their

chosen suppliers. We all need each other working in a business

partnership to run and manage our businesses.

How bad is 2011 going to be?

2011 will be as bad as people want to report it but there will

still be people buying carpet and we will be going all out to

increase market share.

How important is the VAT increase to

consumer confidence?

The media will preach doom and gloom but come on, is a

£12.50 increase on a £500 carpet purchase going to stop

people from buying!

What do you think will be the major changes in

consumer buying behaviour in the next two years?

I am convinced the internet and the use of modern technology

will play an even greater role in the consumer purchasing pattern.

How difficult is it to come up with ‘the next big idea’?

As difficult as people want to make it! Watch this space!

How important is the part played by point-of-sale

in Furlong’s sales performance?

We run a very structured product range and when you

operate in this manner it is very important to us and to our

retail partners that these products are promoted in store to

everyone’s advantage.

On New Year’s Eve, what will you be most glad to

leave behind in 2010?

Not a lot actually on a business note. We have had a great

2010. As head of sales for the North in our organization I

would like to publicly say a big thank you to all of my

colleagues whatever their role or duties they carry out in our

organization as without everybody pulling together we would

not have been able to achieve what we have.

On a personal note my daughter has qualified as a Staff Nurse,

my son is part way through a floor laying course at college and

my granddaughter Grace celebrated her first birthday.

So leave nothing behind - more of the same in 2011!

“Our retail sector have provedtime and time again that theyare very resilient to whateverthe market throws at them!”

Voice of the trade

“2011 will be as bad as peoplewant to report it but there willstill be people buying carpetand we will be going all out toincrease market share”.

Roll�up�your�sleeves�and�get�on�with�it!�Neil�is�driving�a�non-stop�campaign�to�gain

market�share�for�the�Carefree�range.

49December 2010

We’ve selectedthe very bestphotos from oureditorial pages in2010 whichdemonstrate thatstyle, quality andcreativity is aliveand well in theUK flooringindustry.

2010from The Stocklists

Alternative Flooring’s award-winning Rock 'n' Roll collection of vibrant wool stripes. The striking 'Back in Black' for smarturbanites brings interest to any room not to mention a different tune. Now with new colours with names like Purple Rain and

London Calling, these stripes are sure to be instant hits. T 01264 335111 www.alternativeflooring.com



Asiatic Carpets The stunning Laya Leaf design is available in a range of 4 contemporary colours each of which has a subtletextured design element in a contrasting faux suede that give this rug an added dimension and vitality.

The latest Laya collection also features 2 other modern designs, Retro and Wave.T 020 8800 2000 www.asiatic.co.uk

Associated Weavers Stainaway Harvest Heathers uses tightly twisted yarns to create a hard-wearing, stain-resistant carpetthat has a subtly flecked look in a range of natural colours like oatmeal, nutmeg and carbon. Available in 4m & 5m, this cut pile twist

manufactured using Stainguard XL 100% polypropylene fibre with Action Bac and has a 10-year wear guarantee. T 01422 431100 www.associatedweavers.net



Bond Worth Romanesque Axminster combines berber wool with a classic scroll and flower motif. Contemporary yet traditionalreminiscent of the frescos found throughout Italy. Available 4m wide in three colourways, Acanthus Plum, Apple & Cornflower.

T 01562 745 000 www.bondworth.co.uk


Brintons marries its Bell Twist Wisteria carpet with a beautifully simple stripe from its Pure Living range to create a contemporarylook that is luxurious and suitable for any home interior. Both carpets are made using Brintons' unique 80% wool and 20% nylon mix

to guarantee a perfect blend of beauty and everyday toughness.T 0800 505055 www.brintons.net/residential


Brockway Carpets Carnaby from Brockway's Designer Collection is a real one-off. An eye-catching 100% pure wool loop pile carpet with an interesting red/blue stipple feature stripe, it encapsulates the best of British style

in a stunning, vibrant design.T 01562 828200 www.brockway.co.uk

Cavalier Woodland Heathers from Cavalier Carpets, three quality options plus two shearings makes one stunning carpet whichoffers luxury at a competitive price. British Wool blend yarns and ten beautiful natural shades to suit any home.

T 01254 268000 www.cavaliercarpets.co.uk



Edel Telenzo The success story of 2010 for Edel Telenzo is the Bakerloo multi-stripe, especially in its fashion-conscious new colourways, Mulberry and Plum (shown). A 1/8th gauge loop pile In 100% wool, fully Scotchgarded,

it’s attractive, versatile, hardwearing and great value for money! T 01422 374417 www.edeltelenzocarpets.co.uk

Heckmondwike The design opportunities of Supacord make it the perfect choice for creating a ‘wow’ factor in schools,colleges and universities. This versatile flooring range has 40 colours and is BRE Global A+ rated. Supacord is designed by

Heckmondwike FB to offer a tough and durable flooring option in public spaces. And because Heckmondwike FB are committed toenvironmentally responsible business practices, you can choose Supacord for your project and know that you are creating a great

looking environment, without costing the earthT 01924 406 161 www.heckmondwike-fb.co.uk



InterfaceFLOR Straightforward from InterfaceFLOR, the worldwide leader in the design and manufacture of environmentallyresponsible modular flooring, can be installed non-directionally - giving faster installation, minimum waste and maximum flexibility.

Microtuft products offer up to 50% less yarn than a typical carpet tile and are easy to clean with improved acoustics.T 01274 698518 www.interfaceflor.eu

Manx Carpets Castle Twist is as popular as ever with retailers due to the variety of weight options the range offers, made from 80% British Wool in eighteen modern colours available 30,40,50,60 & a luxury 70oz quality in 4 & 5m

widths,its a must for every retailer.T 01827 831434 www.manxcapets.co.uk



Ryalux The Ultimate Collection from Ryalux offers twists, saxonies and shagpiles, made from the finest quality New Zealand woolsand beautiful Oriental silks. Available in an inspiring palette of fashion-led colours or dyed to match your own colour choice and

available in any width up to 7 metres.T 0845 652 8811 www.ryalux.com


Ulster Carpets Recognising a growing public awareness of ecological issues, Ulster Carpets have developed Natural Choice, itsnew eco collection that has recently been launched. Made from 100% natural undyed wool the collection comprises a variety of

textured designs inspired by nature that are complimented with a range of plains.T 028 3833 4433 www.ulstercarpets.com

63December 2010

Vorwerk’s Bahia captures a playful spirit, combining a deep cut pile with a high and a low gloss two-tone yarn to capture the light. Available in a sophisticated colour paletteof 10 shades running from striking black and deep greys to golden tones and white, Bahia enhances each with a tonal fleck that either co-ordinates or contrasts. Made from100% nylon for durability, ease of maintenance and a beautifully soft handle, Bahia is available in a four-metre width and comes backed by a five-year guarantee. Rated LC 3

Luxury Class, Bahia reinforces Vorwerk Carpets' position as a manufacturer of design-led carpets for the home.T 020 7096 5090 www.vorwerk-carpet.com

from The Stocklists

64

News


As we approach the end of a turbulent 2010 for the UKfloor coverings industry, Plimsoll have taken a look backat the highs and lows of the last 12 months and lookforward to the threats and opportunities facing themarket in 2011.

308 companies in the market are finishing the year infinancial difficulty. David Pattison, author of the new study ofthe top 1000 companies in the UK Floor Coveringsindustry explains, “Having clung on through the bad timesmany of these struggling companies are running out of timeand will fail unless a sustained recovery takes hold. Sadly,some of them are just too weak to carry on and there willbe a spike of failures in the New Year. On the flipside, theirdemise will bring a welcome reduction in competitivepressure for those left”.

However, there are still some good stories in the marketdespite the persistent gloom. Pattison says “We have picked455 strong companies that prove success can still beachieved in the floor coverings industry despite difficulttrading conditions. They also prove that bad companies failin a recession; good companies simply do not. Thesecompanies will lead the industry out of recession withsome smart acquisitions to help maintain their recentsuccess”.

Pattison is also convinced the market is due furtherconsolidation with the number of companies in troubleleading to heightened takeover activity. He explains “Withtoo many companies chasing weakened demand it isinevitable that there are likely to be a number of highprofile mergers and takeovers. Further consolidation isneeded to sort out the remaining dead wood. We havenamed 112 companies as the best acquisition prospects inthe market”.

He also reserves special mention for those recklesscompanies that continue to chase sales despite mountinglosses, “There are a group of 230 serial loss makers stilloperating in the market. For the 2nd and even 3rd yearrunning these companies have made a loss. While the resthave taken painful but necessary decisions to refocus onthe bottom line, these reckless companies have continuedto chase sales regardless. These companies have to cut theircloth accordingly or face the consequences”.

Summing up, the new edition of the Plimsoll Analysis showsa buffeted market emerging from recession with a third ofcompanies making a loss and 1 in 3 companies in financialdifficulty but as Pattison insists “If you are going to make asuccess of 2011, you need to learn the lesson of the last 12months. There are going to be big changes in the UK floorcoverings industry with lots of takeovers, a number of highprofile failures and even the odd surprise or two along theway”.

The 2011 edition of the Plimsoll Industry Analysis,individually assessing every company in the UK FloorCoverings industry, is available now. Readers of Stocklists,The will get a £50 discount if they quote referencePR/AA10.

T 01642 626400 www.plimsoll.co.uk

2011 predicts highs and lows

“Bad companies fail in a recession; good companies simply do not”

View Logistics - parent company ofWhitestone Weavers, Gaskell Mackay,Carpet Line Direct, Eletile and HughMackay Carpets - has appointed amarketing manager.

Beverley Ridsdale steps in to the newrole after 19 years in the carpetindustry. Prior to joining theHartlepool-based independentfloorcoverings group, Beverley wassales and admin director for samplebook specialists, Genesis Patterns Ltd.

Said Beverley, who will ultimatelyoversee everything from sampling toPOS for companies across the group:“I’ve dealt with manufacturers and wholesalers across the flooring sector formany years so have a really good understanding of the trade and know a lot ofpeople in it.

“This is a tremendously exciting opportunity – a brand new role with a fastgrowing company – and I’m really looking forward to getting stuck in andsupporting the company’s many well known brands.”

T 01429 892525 wwww.gaskell.co.uk

Change of View

Headlam’s revenue has risen to the challenge of tough trading conditions with asmall increase in sales over 2010.

The company said in its interim management statement: "Whilst markets in the UKcontinue to be challenging, trading during the year to date, with the exception ofJanuary, has been ahead of where we were last year. Excluding January, like for likerevenue increased by 1.5 per cent during the year to date. For the four monthperiod ended 31 October, like for like revenue increased by 1.7 per cent.”

It added: "November trading is in line with the year to date performance andassuming no significant deviation from this trend for the remainder of the year, theboard is confident that the group will meet its internal performance targets for 2010."

Headlam revenue boost

Bob Hudson, who passed away on October 20th aged53 was well known throughout the carpet trade. Bobor “Rocky” as he was known by many was a realcharacter who joined Graham Waldron and the MCDgroup over 34 years ago.

Bob started his career at Cheshire’s of Nottingham aged 19 working in thesales office, where he quickly made his mark. Bob then moved into managementwith MCD South. Some years later he moved to Wilkies in Leeds where hebecame famous for his many promotional activities.

After Wilkies, Bob occupied several senior roles within MCD, then joiningHeadlam in 1993 for a short period after which his career took many twistsand turns. He rejoined Headlam in 2002 to manage KJC and in the last fewyears Bob had been responsible for the Ossfloor business within Headlam.

Bob will be sadly missed by his two sons Anthony and Daniel, the rest of hisfamily, friends and colleagues and will always be remembered for his wit,character and his ever smiling face.

Obituary: Bob Hudson

Leeds-based specialist recycling company and Carpet Recycling UK member,4Recycling Ltd has launched a pioneering new service to increase collection andrecycling of waste carpet.

The firm, which specialises in waste consultancy and the cost effective and innovativerecycling of industry by-products, can now accept mixed loads of any type of wool-richor synthetic waste carpet. Material is identified, segregated and processed at its Leedssite before being sent for recycling.

Initial volumes of around 25,000 tonnes within a year could rise to some 75,000 tonnesannually once further processing centres are opened throughout the UK.

Wool-rich material is to be shredded and composted for re-use as a growing mediumfor ‘contained’ environments, such as plant pots or grow-bags. Synthetic carpet wastewill be shredded and commonly used for equestrian surfaces or in sound-proofing and underlay applications.

According to Paul Gilbert, Director of 4Recycling, there is growing demand for carpet recycling facilities due to general increased environmentalawareness, coupled with rising landfill disposal costs. “It’s still early days. Every day we get calls about recycling carpet, so we have to startsomewhere,” comments Paul. “At 4Recycling, we are working with Carpet Recycling UK to tackle the growing volumes of carpet waste and developsustainable solutions for its re-use.

The 47-member strong Carpet Recycling UK is working towards the industry target of 25% landfill diversion by 2015. Nearly half a million tonnes ofcarpet waste go to landfill in the UK each year. Only 5% is currently diverted from landfill.

T 0161 440 8325 www.carpetrecyclinguk.com

Not a moment to waste

While wool campaigners have raised their profile in recent months, the volatility andgrowing strength in the wool price is causing headaches for carpet manufacturers inplanning their production. World wool prices hit a 14-year high this Autumn.

In 2008, UK wool producers were paid 33.2p per kilo which rose to 47.7p in 2009.Expectations for this year’s clip are running in excess of 70p per kilo – a doubling ofraw material prices in just two years.

The issue driving the increase is a double hit of reducing flock sizes and greater demand for wool from emerging economies in Asia. Rising pricesfor both cotton and synthetic fibres is also influencing demand for wool.

The decline in wool production is precisely the fear highlighted by Prince Charles as growers in more marginal areas exited the business. Thetotal UK wool clip in 2009 was 8% down on the previous year and this trend is expected to continue for the next two years.

Bridgette Kelly at the British Wool Marketing Board said: “Undeniably sheep numbers globally have reduced, so this impacts on the amount ofwool available internationally but industry indications are that this decline in flocks will level in 2012.

“It is important to remember that sheep farmers in the UK are also running a business, they run sheep for profit and if the level of return onmeat and lamb is not good then they make the choice on their stock. It is therefore good news that the value of lamb in the UK has been strongthis year and UK sheep numbers will hopefully reflect this going forward,” she said.

“The BWMB is very positive about the future for wool and believe that the trends are firmly in place for wool to grow consumer interest,market share and improve price throughout the whole textile chain so that both sheep farmers and all involved in turning British Wool in togreat product can recoup a worthy level of profit from their business and of course give long term security,” said Bridgette.

Wool rich?“The BWMB is very positive about the future for wool and believethat the trends are firmly in place for wool to grow consumerinterest, market share and improve price.”

More sheep in the City (during October’s Wool Week campaign)but numbers in the countryside have been declining.

retailers respond to industry issues

Join The Stocklists retailer survey panelTell us what you really think - it’s anonymous. Every two months we invite readers to contribute to our online surveyabout topical issues. It takes about 4 minutes. Join our panel - visit www.thestocklists.com and click the Online sign-up button


News


FITA - kindly sponsored by

Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.

CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit www.fita.co.uk

Fita Training Centre Loughborough Unit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.

Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?

If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!

FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

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