the venture media kit

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El Gato Media Network The Venture Taking Latino Mainstream

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Advertising information for The Venture by EGMN

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Page 1: The Venture Media Kit

ElGatoMediaNetwork

TheVentureTakingLatinoMainstream

Page 2: The Venture Media Kit

ONLY NEWS SOURCE FOR COLLEGE HISPANICS

In Association with

LargeststaffofHispanicmediastudents

inHouston:30+members Duringthecollegeschoolyear,EGMN's

websitegarners80,000+hitsmonthly

TheVenture,anewspaperbyEGMN,is

the1standonlymassdistributed

publicationaimedatHispaniccollegestudents.

8,000+UHHispanicstudentsandfaculty,30,000+UHstudentstotal

By the Numbers

Page 3: The Venture Media Kit

ADVERTISING RATES

FullPage10.25"x16"

$850.00

EighthPage5"x4"

106.75

EighhtPage4"x5"

$106.75

QuarterPage6"x8"

$212.50

HalfPage10.25"x8"or8"x10.25"

$425.00

QuarterPage8"x6"

$212.50

Page 4: The Venture Media Kit

Our Market

EGMN'Sreadership

White/other;39%

AfricanAmerica;13%

InternaZonal8%

Hispanic;20%

AsianAmerican;20%Maximizeyour

impactbytargetingHIspanic

Students

ranked17thinNationforHispanics

Otherpublication'sreaders

84%ofstudentsareresidentsoftheHoustonArea

HarrisCountyhasaHispanicpopulationofover1,400,000

60%ofHispanicsareUSborn

66%ofUHFreshmancommute

Over25HispanicstudentorganizationsatUH

Page 5: The Venture Media Kit

Online Advertising

BottomSquares >Monthly: $150 >Bi-weekly: $75 >Monthly: $150. >Bi-weekly: $75.

TopSquare>Monthly: $250.>Bi-weekly: $125 >Monthly: $150. >Bi-weekly: $75.

Leaderboard >Monthly: $300. >Bi-weekly: $150.

Visitors: Fromover15LatinAmericanCountries

70%fromtheHoustonArea

Page 6: The Venture Media Kit

Classified Advertising

$22

$15

$60

$75

1 x 1 1.5 x 1

2 x 2

x22

3 x 2

x22

2 x 3

x22

$40

1 x 2

x22

2 x 1

x22

Line Advertising

50wordsorless $10

51‐100words $15

101‐150words $20

Bold +$5

Study: Newspaper ad space, biggest media-buy bargain

Page 7: The Venture Media Kit

Publication Dates

• PILOT - 4/26 • Official Launch- 8/23 • September - 6,20 • October - 4,18 • November- 1, 15, 29

From the Staff

DearCommunityPartner,

EGMNwasfoundedinOctober2008andhasgrownintothepremiercollegiateHispanicmediaorganizationintheHoustonarea.Ourmembersreceived40%ofthescholarshipsawardedbythe

HoustonAssociationforHispanicMediaProfessionalsfor2010,andcompriseover30%ofallNationalAssociationforHispanicJournalistsmembersintheHoustonarea.WearededicatedtocoveringpertinentHispanicissueswhilemaintainingthehighestjournalisticintegrity.TheVenture,EGMN"s

printpublication,isthenextstepinourstrategicplantoofferafullarrayofmediaservices.

OurnewspaperandwebsitenotonlyservesasinformationresourcesfortheHispaniccommunity,buttheyallowbusinessestoreachouttothiscovetedmarket.Hispanicgrowthrateismorethanthreetimesthegrowthrateofthetotalpopulation,andyoungHispanicshaveenormousbuying

powerwithdiversespendinghabits.ThistypeofconsumerbehaviormakesHispanicsahotcommodityandidealmarketingtargets.

TheEGMNstaffthanksyouforyoursupportoftheHispaniccommunityandexcellencethroughjournalism.