the venture media kit
DESCRIPTION
Advertising information for The Venture by EGMNTRANSCRIPT
ElGatoMediaNetwork
TheVentureTakingLatinoMainstream
ONLY NEWS SOURCE FOR COLLEGE HISPANICS
In Association with
LargeststaffofHispanicmediastudents
inHouston:30+members Duringthecollegeschoolyear,EGMN's
websitegarners80,000+hitsmonthly
TheVenture,anewspaperbyEGMN,is
the1standonlymassdistributed
publicationaimedatHispaniccollegestudents.
8,000+UHHispanicstudentsandfaculty,30,000+UHstudentstotal
By the Numbers
ADVERTISING RATES
FullPage10.25"x16"
$850.00
EighthPage5"x4"
106.75
EighhtPage4"x5"
$106.75
QuarterPage6"x8"
$212.50
HalfPage10.25"x8"or8"x10.25"
$425.00
QuarterPage8"x6"
$212.50
Our Market
EGMN'Sreadership
White/other;39%
AfricanAmerica;13%
InternaZonal8%
Hispanic;20%
AsianAmerican;20%Maximizeyour
impactbytargetingHIspanic
Students
ranked17thinNationforHispanics
Otherpublication'sreaders
84%ofstudentsareresidentsoftheHoustonArea
HarrisCountyhasaHispanicpopulationofover1,400,000
60%ofHispanicsareUSborn
66%ofUHFreshmancommute
Over25HispanicstudentorganizationsatUH
Online Advertising
BottomSquares >Monthly: $150 >Bi-weekly: $75 >Monthly: $150. >Bi-weekly: $75.
TopSquare>Monthly: $250.>Bi-weekly: $125 >Monthly: $150. >Bi-weekly: $75.
Leaderboard >Monthly: $300. >Bi-weekly: $150.
Visitors: Fromover15LatinAmericanCountries
70%fromtheHoustonArea
Classified Advertising
$22
$15
$60
$75
1 x 1 1.5 x 1
2 x 2
x22
3 x 2
x22
2 x 3
x22
$40
1 x 2
x22
2 x 1
x22
Line Advertising
50wordsorless $10
51‐100words $15
101‐150words $20
Bold +$5
Study: Newspaper ad space, biggest media-buy bargain
Publication Dates
• PILOT - 4/26 • Official Launch- 8/23 • September - 6,20 • October - 4,18 • November- 1, 15, 29
From the Staff
DearCommunityPartner,
EGMNwasfoundedinOctober2008andhasgrownintothepremiercollegiateHispanicmediaorganizationintheHoustonarea.Ourmembersreceived40%ofthescholarshipsawardedbythe
HoustonAssociationforHispanicMediaProfessionalsfor2010,andcompriseover30%ofallNationalAssociationforHispanicJournalistsmembersintheHoustonarea.WearededicatedtocoveringpertinentHispanicissueswhilemaintainingthehighestjournalisticintegrity.TheVenture,EGMN"s
printpublication,isthenextstepinourstrategicplantoofferafullarrayofmediaservices.
OurnewspaperandwebsitenotonlyservesasinformationresourcesfortheHispaniccommunity,buttheyallowbusinessestoreachouttothiscovetedmarket.Hispanicgrowthrateismorethanthreetimesthegrowthrateofthetotalpopulation,andyoungHispanicshaveenormousbuying
powerwithdiversespendinghabits.ThistypeofconsumerbehaviormakesHispanicsahotcommodityandidealmarketingtargets.
TheEGMNstaffthanksyouforyoursupportoftheHispaniccommunityandexcellencethroughjournalism.