the wearable to consumer translation: giving your dog a voyce

The wearable to consumer transla1on: Giving your dog a VOYCE

mydogsvoyce.com

Confiden1al and Proprietary – Not for distribu1on 2 2

Topics

o Background o Decision points o  Implementa8on o Considera8ons


Who We Are

i4C Innova8ons Inc. is a wholly owned subsidiary of

Intersec1ons Inc. (NASDAQ: INTX), a leading provider of

iden8ty risk management, data monitoring and other consumer subscrip8on-‐based services.

Leveraging Intersec8ons’ years of experience monitoring disparate

complex data points and presen8ng useful informa8on in simple to understand format to consumers, i4C Innova1ons was created to transform the use of data in the veterinary, pharma and nutri8on animal world.

I4C’s Voyce monitors and collects pet health data through advanced and

unique technology. It then translates and dispenses

ac8onable health informa8on, educa8onal

content and other management tools for a passionate market of pet owners and veterinarians.

1996 2011 2014

Data and Insights


What is Voyce

Voyce is an comprehensive plaOorm. It delivers ac1onable informa1on to pet owners and veterinarians alike, in easily understood formats.

Customized Content: The en8re Voyce experience is tailored to the pet owner and pet. Recommended ar8cles, weekly newslePers and reminders are based on the dogs personal informa8on and the owner’s interest.

TRENDS & INSIGHTS Detailed health trends keep you and your vet connected between visits

RESOURCE CENTERConstantly updated content from top experts...tailored to you and your dog

CUSTOM NOTIFICATIONS Timely communications on wellness indicators and advice to help you be a better pet parent

REMINDERS & UPDATES Keep up with appointments, vaccinations and more

SYMPTOM CHECKER Determine when to seek veterinary attention

NOTES Keep track of changes in daily routines, medications, and more


Value Chain

Monitoring and engagement with clients •  Enhances preventa8ve care op8ons to pa8ents

•  Increases engagement with pa8ents through visits and bePer rela8onships

•  Creates addi8onal revenue streams, increased visits & monitoring solu8ons

Educa1on and insights Owners and Pets •  Insights into key wellness indicators

•  Educa8on and early illness detec8on and management

•  Cost savings through preven8ve care

PET OWNERS HOSPITALS / VETS MARKET

Plan Compliance & Studies •  Powers accurate consumer and animal studies for new product research

•  Offers an accurate baseline, parsed by breed and age

•  Measures efficacy of certain drugs


Building the Voyce PlaOorm Looked at key partnerships and adop8on of standards that allowed us to “build the airplane while flying” …. 1.  APIs as a strategy 2.  AWS cloud managed 3.  To-‐be-‐determined SaaS providers 4.  A combina8on of open source and proprietary

applica8on development 5.  Large integrated development partners

Given unknowns, MuleSob was aPrac8ve as it provided a low-‐risk path to interoperability and allowed us to mature along the way (security, scalability, etc.)


Key Requirements

1. Large number of devices connec8ng over HTTP

2. Changing data structures and formats

3. Mul8ple – Configurable, transac8onal data flow steps 4. Mul8-‐target data streams 5. Integra8on with S3 and SQS 6. Integra8on into exis8ng device management systems Core ESB 7. Single vendor providing an Enterprise Integra8on Role


The Data – Weekly

Nega1ve influences to Customer Experience: o  Freshness of informa8on (performance) o  Resiliency to retain data (data gaps) o  Content and services driven from data (data in context)

Types # Data points Size

1 Check-‐in 42 2 KB

2 Content 67,400 5,900 KB

3 Configure 42 2 KB

1 Band 67,484 5,904 KB

1,000 Bands 6.7 M 5.5 GB

10,000 Bands 675 M 55 GB

50,000 Bands 3.3 B 275 GB


i4C’s Enterprise Service Bus


Device Core Paberns

Device data

capture

Device data load

o  Device Signature Valida8on o  Message Valida8on o  Route Message o  Persist message o  Add to Queue (could be internal or

external) o  No tolerance for errors or

excep8ons


Device Data Capture flow

Device message valida8on

Device message load to Queue

Device Management

Legacy Integra8on


Device Core Paberns

Device data

capture

Device data load

o  Offload Queue o  Correlate/Validate o  Post to Core Services/Core DB o  Trigger Aggrega8ons and

No8fica8ons o  Error Handling


Device Data Load – (Flow) Offload Queue

Co-‐relate the messages

Post to Core DB


Device Data Load – (Flow contd) Trigger

Aggrega8ons and No8fica8ons

Error Handling and Compensa8ng Control


Core Paberns

Create Business En88es

Retrieve Business En88es

Update Business En88es

Delete/Cancel Business En88es

o  Log business flow start o  CRUD business en88es in internal

and external systems o  Create response o  Log Response/Errors (compensa8ng

control) o  Send response back


Core Business Flow

API Router

Invite Caregiver Flow


Performance

Tuning and Results •  Combine Device Capture and Device load job in to one node and tune threads •  Use local queues for ini8al processing. On non-‐recoverable error use SQS as

reprocessing queue •  Performance Tuning along with other code recommenda8on from MuleSob

consul8ng services, we were able to produce 150 requests per second, simula8ng about 25,000 devices

20

Considera1ons

o  Consider an architecture review before deployment o  Use an external tool for log monitoring e.g., SPLUNK o  Use logs to evaluate device performance and trouble shoo8ng

Create these evalua8on rules early o  Load test early, load test oben o  Consider a con8nuous integra8on tool e.g., Jenkins. Use the

Console API to integrate and deploy packages o  Clustering is not always required for IOT use cases. In error cases,

data should be persisted on the device and resend o  Decouple Device interac8ons and Data Loads by providing low

latency high performing services for Device connec8vity to offload data quickly


Why Voyce

The Voyce Experience


Closing / Q&A

mydogsvoyce.com/Connect2015 -‐ Discounted band purchase

the wearable to consumer translation: giving your dog a voyce

Technology