the why and how of multi author blogging
DESCRIPTION
Learn why you would want to expand your blog by hiring authors and how to do it.TRANSCRIPT
The Why and How of Multi-Author Blogging
Kyle Judkins
Why Multi-Author?
Cons
• Loss of Control
• Loss of Voice
• Share the Wealth
• Become an Editor
• Become a Manager
Pros
• More Content
• Expand Topics
• Increased Network
• Become an Editor
• Become a Manager
My Journey to Multi-Author
My Journey to Multi-Author Skilled, not talented
Built while freelancing
Reinvested revenue
Hired just about anyone
Stopped freelancing
The How of Multi-Author
The How of Multi-Author The Models
Partner(s)
Revenue share
Hire authors
The How of Multi-Author Finding Authors
Post on your own blog
Job boards – Problogger
Guest Blogging - MyBlogGuest, BloggerLinkUp
Look for passion
Turnover will happen
The How of Multi-Author Paying Authors
Starting pay
Reinvest freelance or blog revenue
Invest your own money
Taxes
Build a Template
Create an onboarding letter
Grow your authors
Onboarding Authors
Create writing guidelines
Onboarding Authors
Collaboration Google Docs
Facebook Groups
Authors stay longer, but it takes work
Multi-Author Plugins Edit Flow
Calendar Editorial Comments
User Role Editor
Audit Trail
Resources http://bit.ly/Multiauthor
This Presentation
Payroll Example
New Writer Template
Writing Guidelines
Questions?
Kyle Judkins
www.StartingUpWordPress.com
www.LostInTechnology.com