thegetz - merchandising fish'n'chps
DESCRIPTION
Direção de Criação: Paula Xisto e Ricardo Mercer Planejamento: Luiz Felipe Bulis Redação: Cristiano Hackl Direção de Arte: Rafael Borba e Paula Xisto Produção Gráfica: Luciane Casara Ilustração: Rafael Borba Arte-final: Carol Machado e Cristhian Magalhães Revisão: Hellen Guareschi Atendimento: Tatiane Bertage Aprovação: Francisco UrbanTRANSCRIPT
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MATER IA IS DE MERCHAND IS ING DE SERV IÇO
COLUN ISTAS 20 12
FISH NCHIPS
‘ ’
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Nem todo restaurante em praça de alimentação de shopping precisa seguir um mesmo padrão.
E nem deveria.
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Nos elementos de design que traduzem seu conceito, Fish'n'chips assume esse desafio em todos os sentidos.
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INSPIRADA NOS LETREIROS DE NAVIOS, A MARCA APRESENTA UMA ESTÉTICA SÓLIDA COM ELEMENTOS
FIGURATIVOS TÍPICOS DOS ANTIGOS DESBRAVADORES.
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O conjunto de peças de merchandising teve o objetivo de tornar a experiência de consumo mais rica e prazerosa.
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Na proa do projeto está LongVictor, o velho marujo de navio, personagem criado em homenagem ao fundador da rede.
Seu enredo lúdico, amarra toda a concepção visual, da marca as aplicações internas, passando pelas embalagens e toda a papelaria.
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Para aqueles com tempo entre uma mordida e outra, é possível mergulhar nas histórias de pescador impressas no papel de embrulho e de bandeja.
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Ou ainda, viajar pelos sabores do cardápio, servidos em embalagens que reforçam a experiência com a marca.
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Assim é o restaurante para quem não mantém as opções atracadas, mas que desbrava outros territórios.
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