the$rise$of$the$mobile$web$ · 2018-04-14 · nfc:nearafield(communications! doh:digitaloutofhome!...

The Rise of the Mobile Web

@TheTimHayden October 20, 2011 � #DMOmobile

Mobile Experience Solutions: Technology + Strategy

Source: IDC



23%

18%

43%

16%

Handheld

Tablet

Notebook

Desktop

4MM+ clicks Jun-‐Aug 2011 – 44Doors Capture

Google ñ 6pts | RIM ò 5pts | Apple ñ 1pt vs. year ago!

source: comScore MobiLens, 3 months ending July 2011

-‐ 42%, Google

-‐ 22%, RIM

-‐ 6%, MicrosoQ

-‐ 2%, Palm

-‐ 2%, Symbian

Apple 27%,

¡ NFC: Near-‐Field Communications

¡ DOH: Digital Out-‐of-‐Home ¡ Augmented Reality ¡ Microsoft!


Sent from my shiny new iPhone, please excuse

typos Mobile Experience Solutions: Technology + Strategy

Context

Location

Time/Date

Language

Device Type

The Mobile Web

Mobile Friendly/Ready •  Mobile Friendly •  Condensed Content (4-‐10X reduction of desktop site) •  Navigation limited to 2-‐3 actions beyond landing page •  Quick Load Time (you have <30 seconds!)

•  Mobile Ready •  Responsive Design •  Data feed (API – location, device, A-‐B testing, time/date) with CRM/profiling platform

•  Cross-‐platform tested!

AVOID THE BAD CUSTOMER EXPERIENCE!

Facebook

Twitter

Email

CRM

Coupons

Mobile Commerce


• QR Code Scan 35%

• SMS Text 40%

• URL (browser) 25%

• Unique QR code/URL 11% • IP Address 98%

• GPS shared 60%

1,000,000 Clicks, Scans and Texts

www.capture.44doors.com `[email protected] @TheTimHayden


the$rise$of$the$mobile$web$ · 2018-04-14 · nfc:nearafield(communications! doh:digitaloutofhome!...

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