third sector social media training

12
Social Media Why Social Media is crucial and how you can use it to build your organisation and potential challenges you may face.

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This was the training deck given at the North Herts CVS on the 14th October 2011. It is a general overview of Social Media, including a look at social media policies

TRANSCRIPT

Page 1: Third Sector Social media Training

Social Media

Why Social Media is crucial and how you can use it to build your organisation and

potential challenges you may face.

Page 2: Third Sector Social media Training

www.nhcvs.org.uk 2

Who’s Who?

David ClarkNHCVS Website Administrator

[email protected]

14/10/2011

Page 3: Third Sector Social media Training

www.nhcvs.org.uk 3

House Keeping

• Emergency Procedure

• Teas & Coffee

• Mobile Phones

14/10/2011

Page 4: Third Sector Social media Training

www.nhcvs.org.uk 4

What is Social Media

• Social Media Revolution

• link

14/10/2011

Page 5: Third Sector Social media Training

www.nhcvs.org.uk 5

Types of Social Media

– Collaboration

– Communication

– Campaigning

14/10/2011

Page 6: Third Sector Social media Training

www.nhcvs.org.uk 6

Social Media Policies

Who?

What?

When?

Where?

How?

Why?

14/10/2011

Page 7: Third Sector Social media Training

www.nhcvs.org.uk 7

Social Media Policies

“Be sensibleand remember

your mother is watching!”

14/10/2011

Page 8: Third Sector Social media Training

www.nhcvs.org.uk 8

Social Media Tools

14/10/2011

Page 9: Third Sector Social media Training

www.nhcvs.org.uk 9

Which Tools?

14/10/2011

Page 10: Third Sector Social media Training

www.nhcvs.org.uk 10

Social Media Tools

FacebookTwitterBlogs

Photo SharingVideo Sharing

14/10/2011

Page 11: Third Sector Social media Training

www.nhcvs.org.uk 11

Measuring Impact

• Google Analytics

• Bit.ly Tracking

• Klout / Peer Index

• Facebook Insights

14/10/2011

Page 12: Third Sector Social media Training

www.nhcvs.org.uk 12

Further Reading

• Google.co.uk

• Networked Non-Profit by Alison Fine

• Beth’s Blog www.bethkanter.org

14/10/2011