this means war
DESCRIPTION
CampaignTRANSCRIPT
In – Cinema Marketing Materials
• Online ad campaign (run in 15 countries including France, Netherlands and Germany.
• Tribal Fusion built a video ad unit using its firefly video engagement platform which allowed the trailer to be viewed on the full screen and shared by social media.
• 60 second teaser trailer (12 cert)• 2 and a half minute trailer (15 cert)• Push down ad units• Twitter skin• ITunes Movie trailer• Apple page
Target AudiencePrimary Target AudienceYoung adults 15-24 (both male and female due to the genre being action/rom-com.
Secondary Target AudienceAll adults 25-35
DirectorJoseph McGinty Nichol- Known for
Research screening results
• Previously scheduled to be released on 14th February 2012 but was delayed to the 17th February due to a clash with the film ‘The Vow’ that was set to be a blockbuster success on Valentines day.
• Instead it was sneak previewed that Tuesday evening at between 2000 – 2500 locations nationwide.
• During its first weekend it opened at no5 behind Safe House, The Vow, Ghost Rider and Journey 2 .
Online presence
Number of views 1,410,711
https://twitter.com/ThisMeansWarMov
https://en-gb.facebook.com/thismeanswar
About the filming and its release
• Set in America and Hong Kong
• American/British cast including Reese Witherspoon, Chris Pine and Tom Hardy.
• Cast also include children such as John Paul Ruttan.
About the film and its release
Marketing
• International Campaign
• Focus on the 2 male leads and the only female lead.
• Released by 20th Century Fox nationwide.
About the film and its release
About the release:New York post ridiculed the film for being “spectacularly awful” and riddled with “continuity errors”.John Paul Ruttan was nominated after the release for the 2013 Young Artist Award for ‘Best performance in a feature film’.
PRPremier publicity
Magazine Covers
Magazine articles
Hollywood reporter
Early Press Reactions
Common Sense Media: “Lackluster action rom-com has violence and sexual references”The Guardian: “ Chris Pine, Tom Hardy and Reese Witherspoon are unfunny and unsexy in this terrible action rom-com”The Telegraph: “A strained and mirthless me-too of Mr. and Mrs. Smith”
Conclusion
• American Film
• Rom-com/Action
• Three A list main actors/actress.