thoughts behind cubie messenger
DESCRIPTION
TRANSCRIPT
CubieDesign before product
Whatsapp + Draw Something
How?
Being Lucky
Being Lucky• retention?
• knowing something or nothing?
Why(Be precise)
Last September
Andrew Chen’s Blog
Hypothesis• Consumer Market
o Why I doubted Facebook could build a billion dollar business, and what I learned from being horribly wrong
• Business model is a commodityo Why it’s smart for consumer startups to grow fi
rst and make money later
• Product re-position o Don’t compete on features
Consumer Market or Niche Market
Niche & High ARPU
Consumer & High ARPU
Niche & Low
ARPU
Consumer & Low ARPU
Average Revenue Per User
ConsumerNiche
Targeting Consumer Market• Huge market• Uses everyday
Business Model is a Commodity• EC/flash sales
• Dating• Game
• Premium subscription
Consumer Internet
• “In a world where you can grow a
userbase of 1 billion in a few years,
displaying remnant ads and getting a
$0.25 CPM will do. Or just throw some
freemium model on it, and monetize
1% of them.” ~ Andrew Chen
Competition• Whatsapp?• Line?• 微信 ?
Product Re-Position• Don’t compete on features
Nobody buys in
Build Product• Spent 6 Months• Build platform that evolves• Monitor user behaviors
Build Product• 6 months
o Android, iPhone, Servers
Build Product• Platform that evolves
o Competitive featureso Test platform
Build Product• User behaviors
o Data analysis
Understand Users?• 台灣網路公司沒有辦法做得大或成功是因為市場太小 ?
Data Analysis• Funnel• Actionable metrics• A/B testing• Growth
Hacker is the new VP Marketing
Funnel
Actionable Metrics vs Vanity
Metrics
• Vanity metricso Page viewso Downloads
• Actionable metricso Benchmark -> Improveo Usageo Funnel
• Benefit-driven metricso By product, messages send out, invitations, …
(Cubie)
A/B Testing
Cubie Users• Drawing / have fun
o > 50% drawing characterso Text > Drawing > voice > picture
• Customization featureso others can't see it
• People care about privacyo > 5% users change privacy settingso iPhone > android
• Instagramo profile
• registration funnelo sync is problem
Design?• Iteratively build and test
• Ex: Drawing
Other Thoughts
Tractions• High Growth or High ARPU
Entrepreneurs as MVP• The dirty secret behind the incubator boo
m
Exceptional Outcome• How sheep-like behavior breeds innovation
in Silicon Valley
Exceptional Outcome• Sad to hear …
o Business model is everythingo Ads is not profitableo In Taiwan, you can’t …
Take Away• Consumer internet• Understand users• Be data-driven• Be exceptional