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ti:

Qung co thng mi

v khuyn mi

NHM 6

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Vn bn php lut p dng

1/ Lut Thng mi 2005.

2/ Ngh nh s 37/2006/N-CP ngy 04/4/2006.

3/ Ngh nh s 06/2008/N-CP ngy 16/01/2008.

4/ Php lnh Qung co s 39/2001/PL-UBTVQH kha 10.

5/ Ngh nh hng dn thi hnh s 24/2003/N-CP.

6/Thng t 43/2003/TT-BVHTT.

7/ Thng t s 78/2008/TT-BVHTTDL

.

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NHM 6

THNH VIN

1/ inh Th Thu Huyn Nhm trng

2/ Li Th Thanh Nga

3/ Nguyn Th V Phng

4/ H Th Ngc Ly

5/ Nguyn Phc Trng Xun

6/ Trn Phc Tm

7/ Thi Don Lng

8/ Hunh Hong Nam

9/ Trn Bo n

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NHM 6

QUNG CO THNG MI

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NHM 6

QUNG CO THNG MI

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NHM 6

QUNG CO THNG MI

nh ngha: Qung co thng mi (QCTM) l hot ng xc tin thng mi ca thng nhn gii thiu vi khch hng

v hot ng kinh doanh hng ho, dch v ca mnh.

Ch th

Thng

nhn VN

CN

Thng

nhn VN

CN Thng

nhn nc

ngoi ti VN

Thng nhn

kinh doanh

dch v QCTM

Trc tip QCTM Gin tip QCTM

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NHM 6

QUNG CO THNG MI

Sn phm qung co thng mi: - Thng tin bng hnh nh, hnh ng, m thanh, ting ni, ch

vit, biu tng, mu sc, nh sng cha ng ni dung

QCTM. (Theo iu 105 Lut Thng mi 2005)

- c im v sn phm QCTM gip phn bit vi cc hnh thc khc nh trng by sn phm, gii thiu sn phm, hi

ch trin lm.

Phng tin qung co thng mi: (.106 Lut TM 2005) - Phng tin thng tin i chng: truyn hnh, truyn thanh. - Phng tin truyn tin: bo, tp ch. - Cc loi xut bn phm. - Cc loi bng, bin, bng, pa-n, p-phch, vt th c nh, cc

phng tin giao thng hoc cc vt th di ng khc.

- Cc phng tin qung co thng mi khc.

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NHM 6

QUNG CO THNG MI

Qung co thng mi b cm

Tit l b mt

nh nc,

phng hi

n c lp,

ch quyn, an

ninh quc gia

v trt t, an

ton x hi.

S dng sn phm

qung co, phng tin

qung co tri vi

truyn thng lch s, vn

ho, o c, thun

phong m tc Vit Nam

v tri vi quy nh ca

php lut.

Hng ho,

dch v m

Nh nc cm

kinh doanh,

hn ch kinh

doanh hoc

cm qung

co.

Thuc l, ru

c cn t 30

tr ln,.

Hng ha, dch

v cha c

php lu thng,

cung ng.

Gy thit

hi n li

ch ca

Nh nc,

t chc, c

nhn.

S dng phng php

so snh trc tip hot

ng SXKD hng ho,

dch v ca mnh vi

hot SXKD hng ho,

dch v cng loi ca

thng nhn khc.

Sai s tht v mt trong cc

ni dung s lng, cht

lng, gi, cng dng,

kiu dng, xut x hng

ha, chng loi, bao b,

phng thc phc v, thi

hn bo hnh ca HH, DV.

S dng sn phm qung

co vi phm quyn s

hu tr tu; s dng hnh

nh ca t chc, c nhn

khc qung co khi

cha c t chc, c

nhn ng .

Cnh tranh

khng lnh

mnh theo

quy nh ca

php lut.

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NHM 6

QUNG CO THNG MI

Bo h quyn s hu tr tu i vi sn phm QCTM: Thng nhn c quyn ng k bo h quyn s hu tr tu

i vi sn phm QCTM theo quy nh ca php lut. (Theo

iu 108 Lut Thng mi nm 2005)

Quyn v ngha v ca bn thu QCTM, bn cung ng dch v QCTM, ngi pht hnh QCTM: quy nh t iu 110

n iu 116 Lut Thng mi 2005.

X pht cc vi phm hnh chnh v QCTM: i vi cc hnh vi vi phm hnh chnh v QCTM th p dng cc quy

nh x pht vi phm hnh chnh trong lnh vc qun l nh

nc c lin quan.

Hp ng dch v Qung co thng mi

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NHM 6

QUNG CO THNG MI

Trch nhim i vi ni dung sn phm QCTM: - Thng nhn kinh doanh qung co thng mi. - Ngi ng u c quan qun l cc phng tin QCTM chu

trch nhim v sn phm qung co thng mi c qung co

trn phng tin qung co m mnh qun l.

Clip Qung co ngn hng Chu

Clip Qung co bnh su kem CHEWY JUNIOR Singapore

Clip Qung co tr Dr. Thanh

Qung co trn c vi phm Lut Thng mi 2005 khng? Ti

sao?

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NHM 6

QUNG CO THNG MI

Vi phm Lut Thng mi v Qung co thuc l:

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NHM 6

QUNG CO THNG MI

Vi phm Lut Thng mi v Qung co: Qung co khng trung thc ca ht nm Chin-su.

- Nh sn xut cn tuyn b 627, 631 khng phi l cht bt ngt hay lin quan n bt ngt v s dng hnh nh B Y T

- Theo cc ti liu khoa hc th chnh cht iu v 627 v 631 l cht siu ngt c ngt gp 10 n 15 ln bt ngt thng

thng.

- Cc An ton thc phm chng nhn t tiu chun VSATTP, tuy nhin Cc cha bao gi cp php qung co cho sn phm

ny theo nh ni dung: Chin-su t ho l ht nm khng bt

ngt k hng cht iu v 621, t tiu chun an ton v sinh

ca B Y t.

- Thng tin Cc An ton v sinh thc phm (B Y t) va c vn bn yu cu nh sn xut sn phm Chin-su khng bt ngt

ngng qung co.

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NHM 6

KHUYN MI

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NHM 6

KHUYN MI

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NHM 6

KHUYN MI

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NHM 6

KHUYN MI

nh ngha: khuyn mi l hot ng xc tin thng mi ca thng nhn nhm xc tin vic mua bn hng ho, cung ng dch

v bng cch dnh cho khch hng nhng li ch nht nh. (theo

iu 88 Lut Thng mi 2005)

- Trong hot ng xc tin thng mi th khuyn mi v khuyn mi c s dng tng t nhau.

Khuyn mi Khuyn mi

Nhm xc tin h tr

hot ng bn hng

v lm tng trng

giao dch thng mi.

Mi l bn.

Cc hot ng gia tng quyn li (kinh

t/phi kinh t) ca doanh nghip nh:

thng gi, thng qu, trng thng,

gi tr i km no khi mua hng ca

khch hng nhm tng doanh s bn ca

hng ha dch v. Mi l mua

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NHM 6

KHUYN MI

Ch th

Thng

nhn VN

CN

Thng

nhn VN

CN Thng

nhn nc

ngoi ti VN

Thng nhn

kinh doanh

dch v KM

Trc tip Khuyn mi

Gin tip KM

+ VPD ca thng nhn khng c trc tip khuyn mi hay

thu thng nhn khc thc hin khuyn mi.

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NHM 6

KHUYN MI

Cc hnh thc khuyn mi

a hng

mu, cung

ng dch v

mu khch

hng dng th

khng phi tr

tin

Tng hng ha cho

khch hng, cung

ng dch v khng

thu tin; khng km

theo vic mua, bn

hng ha, cung ng

dch v

Bn hng, cung

ng dch v vi

gi thp hn gi

bn hng, cung

ng dch v

trc

Bn hng,

cung ng dch

v c km theo

phiu mua

hng, phiu s

dng dch v

Bn hng, cung ng

dch v c km theo

phiu d thi cho khch

hng chn ngi

trao thng theo th l

v gii thng cng

b

Bn hng, cung

ng dch v km

theo vic tham d

chng trnh

khuyn mi mang

tnh may ri

T chc

chng

trnh khch

hng

thng

xuyn

Khuyn mi

hng ha, dch

v thng qua

internet v cc

phng tin

in t khc

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NHM 6

KHUYN MI

Hnh vi b cm khuyn mi

Khuyn mi cho

HH, DV cm kinh

doanh; HH, DV hn

ch kinh doanh; HH

cha c php lu

thng, DV cha

c php cung ng

Khuyn mi

hoc s dng

ru, bia

khuyn mi

cho ngi

di 18 tui

Dng HH, DV cm

kinh doanh; HH, DV

hn ch kinh doanh;

HH cha c php

lu thng, DV cha

c php cung ng

khuyn mi

Khuyn mi

hoc s dng

thuc l,

ru c

cn t 30

tr ln

Thiu trung

thc hoc gy

hiu lm v

hng ho, dch

v la di

khch hng

Khuyn mi

tiu th hng ho

km cht lng,

lm phng hi

n mi trng,

sc kho con

ngi v li ch

cng cng khc

Khuyn mi ti

trng hc, bnh

vin, tr s ca c

quan nh nc, t

chc chnh tr, t

chc chnh tr - x

hi, n v v

trang nhn dn

Ha tng,

thng nhng

khng thc

hin hoc

thc hin

khng ng

Khuyn

mi nhm

cnh tranh

khng lnh

mnh

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NHM 6

KHUYN MI

Lu : (iu 5, iu 6 Ngh nh s 37/2006/N-CP ngy 04/4/2006)

- Gi tr vt cht dng khuyn mi cho mt n v HH, DV c khuyn mi 50% gi ca n v hng ho,

dch v c khuyn mi trc thi gian khuyn mi.

- Tng gi tr ca HH, DV dng khuyn mi m thng nhn thc hin trong mt chng trnh khuyn mi

50% tng gi tr ca HH, DV c khuyn mi tr hnh

thc a hng mu, cung ng dch v mu khch

hng dng th khng phi tr tin.

- Mc gim gi ti a i vi HH, DVc khuyn mi 50% gi HH, DV ngay trc thi gian khuyn mi.

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23/3/2012 NHM 11

KHUYN MI

Trng hp chng trnh khuyn mi phi c s chp thun ca c quan nh nc c thm quyn th c quan phi gi b mt chng trnh,

ni dung khuyn mi do thng nhn cung cp cho n khi chng trnh

khuyn mi c c quan c thm quyn chp thun.

Thng nhn thc hin cc hnh thc khuyn mi phi gi thng bo bng vn bn v chng trnh khuyn mi n S Thng mi ni t

chc khuyn mi chm nht 7 (by) ngy lm vic trc khi thc hin

khuyn mi.

Tng thi gian thc hin chng trnh khuyn mi bng cch gim gi i vi mt loi nhn hiu HH, DV 90 (chn mi) ngy trong mt

nm; mt chng trnh khuyn mi 45 (bn mi lm) ngy.

Tng thi gian thc hin bn hng, cung ng dch v km theo vic tham d chng trnh khuyn mi mang tnh may ri i vi mt loi

nhn hiu HH, DV 180 (mt trm tm mi) ngy trong mt nm,

mt chng trnh khuyn mi 90 (chn mi) ngy.

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NHM6

KHUYN MI

Quyn v ngha v ca thng nhn thc hin khuyn mi: iu 95 v iu 96 Lut Thng mi 2005.

Thng tin v khuyn mi phi c thng bo cng khai: iu 97 Lut Thng mi 2005.

- Phi gi thng bo bng vn bn v chng trnh khuyn mi n S Thng mi ni t chc khuyn mi chm nht 7 (by) ngy lm

vic trc khi thc hin khuyn mi

- nh km Thng bo chng trnh khuyn mi. Thng nhn thc hin khuyn mi di hai hnh thc sau: - Trc tip thc hin chng trnh khuyn mi: Clip khuyn mi ca

Bt git OMO

- Thu thng nhn kinh doanh dch v khuyn mi: (nh km hp ng dch v khuyn mi)

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NHM 6

KHUYN MI

Vi phm Lut Thng mi v khuyn mi trong lnh vc vin thng:

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NHM 6

KHUYN MI

Vi phm Lut Thng mi v khuyn mi trong lnh vc vin thng:

- Quy nh ca Lut Thng mi v khuyn mi th sn phm, dch v khuyn mi khng c qu 50% gi

tr hng ha hoc dch v ang khuyn mi.

- Cc Xc tin thng mi (B Cng Thng) c vn bn yu cu cc doanh nghip di ng khng

c khuyn mi vt qu 50% gi tr th np.

Thank for your listenning!