ti&m design sprint workshop at epfl forum
TRANSCRIPT
Walter Strametz, CTO - please follow me @WalterStrametz
Design Sprint
Ein Programm ist eine Sammlung von Anweisungen, die der Computer liest und ganz genau ausführt.
Ein Programm hat stets eine definierte Aufgabe
Programme erleichtern uns Menschen die Arbeit
http://www.nextfield.co.za/wp-content/uploads/2013/09/Victorinox-Potato-Peeler-Aluminium.jpghttp://files.newsnetz.ch/bildlegende/128484/1586792_pic_970x641.jpg
Design hat unterschiedliche Aufgaben
http://farbengrossmarkt.at/uploads/contenteditor/Farkreis.jpg
Farbkreis: In unserer Warhnehmung haben Farben unterschiedliche Wirkungen und Funktionen
Design hat unterschiedliche Aufgaben
http://www.thoughtspacedesigns.com/wp-content/uploads/2013/05/Color_Emotion_Guide22.png
17.10.2016 13
Google - Design Sprints; 5 Days
…. or 3 Hours: http://bit.ly/2e3hjfV
17.10.2016 14
Design – Step One (Empatize/Understand)
Everybody on your own:
- Select a Persona
- Dive into your persona
- Fill out the form
3 + 5 Minutes.
17.10.2016 15
Design – Step Two (Define/Understand)
What is «the job to be done»?
Thinking about how to improve a product does not take you far enough. Discover «the job to be done» for your service or product!
- Development of Cars
- Cinema on a rainy afternoon
Define the Job and think about who to “hire” to get the Job done!
What is the status quo in banking? apps, ebanking, voice, login, UX
this or that?
Switzerland is the land of the banks…. Is it?
17.10.2016 18
Design – Step Two (Define/Understand)
All on your own:
Think of Banking: What is the Job of Banking for your Persona?
5 Minutes.
You might use:
17.10.2016 19
Design – Ideate/Diverge
On your own.
Think about «Key Moments» of your Banking Job!
But Ideas on a Post-it.
5 Minutes
17.10.2016 20
Design – Ideate/Diverge
Form teams and brainstorm together!
Think about the rules of brainstorming!
Cluster your ideas!
Build on top of other ideas!
Don’t forget about the main-job (or side jobs?)
15-20 Minutes
17.10.2016 22
Design –Prototype
In your team:
Put your 6 moments into a sequence.
Create the user journey.
Create Wireframes, Designs, use arrows etc.
Prepare for a 2 minute pitch – roughly 50:50 on persona and your user journey. You may play it!
Next step will be a competition!
You got 50 Minutes!
ti&m – Vielen Dank
Ansprechperson ti&mMatthias BuschorMarketing [email protected]+41 44 497 75 74
Wir digitalisieren Ihr Unternehmen.
Consulting. Design. Agile Projects. Products. Innovation Hosting.
ti&m AGBuckhauserstrasse 24CH-8048 Zürich
Belpstrasse 39CH-3007 Bern
Telefon +41 44 497 75 00E-Mail [email protected] @ti8m_agFacebook ti8m.ch/fb
www.ti8m.ch