tivit interactive: business ecosystem creation
DESCRIPTION
Slides for Jaakko Talvitie's webinar on business ecosystem creation by collaborative business concept development.TRANSCRIPT
Business ecosystem creation by
collaborative business concept development
Jaakko Talvitie
Tieto- ja viestintäteollisuuden tutkimus TIVIT Oy
Examples of business ecosystems in consumer ICT markets
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What makes a business ecosystem?
• A business ecosystem is a collection of businesses and companies collaborating or competing by utilizing a common and shared set of assets – the ecosystem core
• Ecosystem core is a collection of platforms, technologies, processes, standards, knowledge or other assets common to and used by members of the ecosystem in their businesses
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The key proposition
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• It is possible to help business ecosystems to emerge!
• TIVIT supports companies in collaborative business concept development, with the target of creating new business ecosystems
Source: http://www.businessihub.com
Ecosystem
Ecosystem core
Business concept
Business concept
Business concept
Business concept
Business concept
Ecosystem architecture
Ecosystem
• A collection of business concepts with a common core
Ecosystem core
• Platforms, technologies, processes, standards or knowledge common to and shared by business concepts
Business concept
• A prototype business model
• A prototype value network
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Business concept development
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Development phase TIVIT ecosystem program
Ecosystem development
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Ecosystem concept
Ecosystem core
Business concept
Business concept
Business concept
Business concept
Business concept
Sustainable ecosystem
Ecosystem core
Business
Business Business
Commercial phase
Business
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TIVIT ecosystem programs
• A TIVIT ecosystem program is a collection of company-specific business concept development projects
• Each project contributes selected results to the shared ecosystem core
• All consortium members have access rights to the ecosystem core, most of the results remain company specific
• TIVIT supports the program by
– Simple, straightforward and fast process from program idea through execution to completion
– Management and support of program preparation activities
– Legal framework for consortium building and access rights control, with model contracts
– Management of consortium activities during program execution
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Ecosystem Program
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Ecosystem core
Offering development
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Ecosystem Program
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Ecosystem core
Ecosystem Program
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Ecosystem core
Joint offering Company A
offering
Company B offering
Company C offering
Summary
• A business ecosystem is a collection of businesses and companies collaborating or competing by utilizing a common and shared set of assets – the ecosystem core
• It is possible to help the emergence of new business ecosystems, by supporting companies in collaborative business concept development
• TIVIT runs systematic ecosystem creation programs in a simple, straightforward and fast process from ecosystem idea through execution to completion
• All companies are welcome to join TIVIT ecosystem programs!
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Thank you!