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ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small bites" all around the world everyday

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Page 1: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

ASUKA Foods Co., Ltd.「ちょっと食べる」喜びを毎日世界へ 19

Food BusinessTo deliver "Happiness with small bites"

all around the world everyday

Page 2: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Food Business (From a producer of Japanese

Sweets to a well-known Brand)

20

Page 3: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Overview (Food Business)

21

Overview➢ Up to last year: Excessive product numbers have reduced production

efficiency.This year: Improving profitability by narrowing down to priority products.

➢ Up to last year: Low productivity due to the shortage of the skilled workers.This year: Improving productivity through successful measures to recruitfull-time employees.

Significantly increased profitability through improvements in both products and human resources.

Impact of COVID-19 epidemic➢ Revenue is declining due to the impact of Covid-19 epidemic, as a result of

the above measures, improvement of profits is realized more than that.➢ Increasing visibility by focusing on branding through social media.

Page 4: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

2018 - 2022

Revenue (Food Business)

22

4,576 4,756

4,483 4,681

4,859 4,830 4,563

4,354 4,353

0

2,000

4,000

6,000

JPY Million

Page 5: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

23

Segment Profit (Food Business)

▲ 17

80

-20

0

20

40

60

80

100

Successful business transformation undertaken after consolidation in 2019, with significant improvement in profitability.

JPY Million

▲ 1.6

▲ 15.4

9.612.9

28.6 29.3

-16

0

16

32

JPY Million

※Food consolidation from 1 October 2018

Total segment profit in the financial year

Quarterly segment profit

Page 6: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Progress of branding through social media

24

Branding thorough social media has progressed, increasing awareness of the company's products is expected to make a

significant contribution to earnings growth over the medium to long term.

https://twitter.com/tw_asukafoods

3.30million view

Highest record in May

Covered

in the Yahoo news Japan!

Page 7: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Twitter followers of Asuka Foods

25

551 552

5,154 5,101 5,082 5,710 5,645 5,458 5,305 5,299

16,815 17,819 17,382

27,462

29,628

0

4,000

8,000

12,000

16,000

20,000

24,000

28,000

32,000

Apr-19 May Jun Jul Aug Sep Oct Nov Dec Jun-20 Feb Mar Apr May Jun

(Followers)

Page 8: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Nihonbashi-honcho KashidokoroHealth Food

26

More delightful More delicious

More healthy Wagashi

Page 9: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Twitter followers of Nihonbashi-honcho Kashidokoro

27

942 946 975

1,992 2,121 2,091 2,060 2,247 2,183 2,172

5,472

7,461

11,371

14,211 14,435

0

4,000

8,000

12,000

16,000

Apr-19 May Jun Jul Aug Sep Oct Nov Dec Jan-20 Feb Mar Apr May Jun

(Followers)

Page 10: To deliver Happiness with small bites all around the …ASUKA Foods Co., Ltd. 「ちょっと食べる」喜びを毎日世界へ 19 Food Business To deliver "Happiness with small

Food BusinessTo improve profitability and increase revenue

28

➢Expecting maintained high profits with

continuous improvement of productivity.

➢Sales in current quarter is increasing due to

improved recognition in the market.

➢The current policy is expected to continue,

with the aim of further increasing profits

through increased sales.