www.toddcohen.com • 866-515-9445

Expert at Building Sales Culture

Keynote Speaker & Workshop Presenter 

 Author of Everyone’s In Sales 

President, NationalSpeaker Association,Philadelphia Chapter 

Todd Cohen works with all proessionals who want to createa sales culture so that more sales happen. Since 1984, Todd hascoached and led sales teams to deliver more than $700 millionin revenue or leading companies including Xerox, Gartner Group,Thomson-Reuters, and LexisNexis.

Todd is a frequent keynote speaker at sales conferences and national associationmeetings and his Sales Culture WorkshopsTM have been met with wide acclaim. His book on Sales Culture Everyone’s In Sales was published in July 2010 and Todd hashosted his own radio show “Let’s Talk Sales Culture.” He is a proessional member o the National Speakers Association, and the president o the NSA Philadelphia chapter,and he serves as chair o the Sales and Marketing group o the Greater Philadelphia Senior Executives Group. Todd, a regular contributor to the Philadelphia Business Journal, also served as Temple University Fox School o Business Sales Executive inResidence.

 As the Principal o SalesLeader LLC, Todd inspires, advises, and builds high peror-mance sales teams that produce outstanding results. He also provides strategic over-sight and serves as executive sales coach and advisor to clients ranging rom small,rapidly growing start-ups to well-established, large corporations.

Todd is a passionate networker and connector o business proessionals, entrepreneurs,and proessionals in transition. He is the ounder o The Innovators Club, a network-ing organization dedicated to advancing technology and entrepreneurship, andco-ounder o LinkedIn Live Philly. He has been the co-leader o Career Transitions,a non-proft group dedicated to helping proessionals in transition. Todd has beenactive in the American Cancer Society as well as several other charitable organizations.Todd holds a Bachelors Degree in Business Administration rom Temple University.

The Sales Culture Philosophy Todd knows how to bridge the gap between the sales training you may already bedoing and your next level o sales perormance, frmly built on a sales culture designedto multiply your results and magniy your investment in traditional sales training.

Todd’s clients grow their sales by building sales cultures built around the concept that“everyone is in sales.”Todd works with your sales team AND with your non-selling proessionals to help them understand how to sell successully, and how sales-relatedskills can translate into many kinds o proessional success. He urther teaches andencourages people that being in the sales culture means to “don’t do anything dier-ent; think dierently about what you do.

Todd believes the success o your salesteam depends on your company-widecommitment to a robust sales cultureas well as selecting and training theright people, thinking and working collaboratively, and consistently measuring the right activities.

 As a keynote speaker,Todd shows others how to: 

• Build Sales Culture andthe role it plays in boosting profts and growth.

• Create virtual sales teamsto drive the success o  your Sales Culture.

• Develop your valueproposition and see your “line o sight to revenue.”

Todd’s popular Sales Culture WorkshopsTM include:

• Sales Skills or theNon-Sales Proessional™

• Building Sales Culture

• Essential Selling Skills™

• Relationship Portability ™

• Intuitive Curiousity ™

Todd Cohen’s  Everyone’s In Sales was 

 published in July 2010 

 

 www.toddcohen.com • 866-515-9445

Bring theproft-richpower of 

Sales Culture to your 

organization.

• Is your entire organization engaged in the sales process?

• Would you like to get more from the sales training  investments you’re already making?

• Do you manage sales reps or sales professionals?

• Are you frustrated with mediocre sales results?

• Is your team missing your revenue projections?

“Sales Culture is WAY more than 

sales training! Todd instills a mindset 

and skill sets that are ar more 

 powerul, meaningul, and lasting.

Sales Culture shows sales leaders at 

companies o all sizes how to multiply 

their sales eectiveness by harnessing 

the power o the entire organiza- 

tion and ALL its stakeholders in the 

 pursuit o closing sales. Bigger sales.

Better sales. More sales. THAT is 

the result o implementing Todd’s 

strategies.” 

— David Newman,President, Do It! Marketing 

“Todd Cohen is captivating audiences 

all over the country. He delivers a 

 powerul keynote speech with con- 

viction and humor. He is America’s 

expert on ‘Sales Culture’ and his 

strategies will take your company’s 

‘Sales’ to a new level. I you want 

 your profts to soar and your people to 

 produce give him a call today.” 

— Carol Ritter,President of CarolTalks 

 Who is this designed for?

Sales Culture is designed to help organizations o all sizes improve your sales – and

your sales training “return on investment” immediately, increase your team’s over-

all perormance in the mid-term, and develop your long-term “sales culture” to

boost your whole team’s capabilities to generate revenues, proftability, and growth.

How do we get Sales Culture started?

Through a comprehensive set o services, Todd Cohen can help your organization

manage, leverage, and proft rom new sales behaviors throughout your organiza-

tion increasing results and revenue. Delivery options include:

• Keynote speaking 

• Sales Culture WorkshopsTM

• Individual and group mentoring, coaching, and training 

• Assessment and evaluation

• Hands-on sales team enhancement

• Virtual sales management

• Sales Culture e-Learning courseware

 What results can we expect?

The Sales Culture methodology can help you:

• Get the most from your existing sales team and from your entire organization

• Generate greater impact from your sales incentive and compensation plans

• Enhance hiring effectiveness and selling behaviors based on your goals

• Benet from efcient, company-wide communications on Sales Culture

• Watch revenue grow for both new and existing products and services

If you want better answers to these tough questions

then you want to implement a powerful Sales Culture 

at YOUR company contact Todd Cohen today!

 

 www.toddcohen.com • 866-515-9445

Bring theproft-richpower of 

Sales Culture to your 

organization.

Todd Cohen and his team will tailor a Sales Culture program

designed to seamlessly integrate with your current sales

training and business development programs, delivering 

maximum impact and equipping your people with a boatload

of ‘do-it-now’ tools.

Sales Culture provides your people with what they need to

know — and do — in order to jumpstart their sales and

relationship-building capacities. The program builds meaning-

ful, lasting skills to enhance their professional effectiveness.

But we’re already doing sales training 

Some clients have already made investments in sales training, which is ONE

key component of sales culture. Our programs deliver an immediate and lasting 

positive impact on your sales results by reaching deeper than sales training – and

involving NOT just your salespeople, but your entire organization in business

development and revenue-generating activities. Here’s where Sales Culture ts into

 what you’re already doing:

“You defnitely get it! I admire and 

respect your insight into a produc- 

tive and successul sales culture and 

recommendations on how to build 

one. Your message will be o immense 

beneft to many others.” 

— John Neilsen,SVP of Sales 

“I had the privilege to participate in 

Todd Cohen’s workshop on Build- 

ing Sales Culture. Todd is a brilliant 

 presenter who is a master at build- 

ing rapport with his audience.Todd 

challenged me, helping to stretch 

my thinking and I had un at the 

same time. I you are serious about 

building a sales culture within your 

organization, look no urther than 

Todd Cohen!” 

— Adam Shpall, JEVS Human Services 

How is working with Todd Cohen different?

Unlike traditional sales training programs or large, expensive sales consultancies,

Todd Cohen, president of National Speaker Association, Philadelphia chapter,

and author of 2011’s Everyone’s In Sales , oers personalized, hands-on guid-

ance for building “all-the-time, everywhere” sales teams through keynote speaking,

interactive seminars, online training, and personalized consulting. The Sales Culture

approach reaches rom the C-suite to your sales proessionals to your non-sales sta 

to create a 360-degree sense o passion and urgency around sales.

Sales Culture encompasses specifc belies and behaviors that, when integrated into

the abric o an organization, revolutionize your ability to connect with your pros-

pects, clients, customers, donors, funders, all in service of maximizing your revenue.

 We ALWAYS tailor the content, discussions, tools, and exercises to focus on your

most important sales challenges and priorities. No theory. Live ammo. And plenty 

of practical breakthroughs so more sales happen.

Onboardingto company

SALESCULTURE(Skills, Tools,Mindset)

FunctionalTraining(IncludingSalesTraining)

CEO /VP of Sales(Mission,Strategy,Direction)