tokyo, japan

1Tokyo, JAPAN

LandscapeDatabase Marketing Agency

Tokyo, JAPAN

Landscape Co., Ltd. 　 All rights Reserved 2

August 2nd, 2012 At Landscape seminar room

Mr. Abe was invited by Landscape as a “Former Prime Minister” at that time.


Four months later, in December 16th, 2012, he was elected Prime Minister.

Economic recovery in Japan.1. Monetary policy.2. Investment policy.3. Diplomatic policy.

August 2nd, 2012 At Landscape seminar room

Landscape Co., Ltd. 　 All rights Reserved

Landscape Co., Ltd.Year Founded: September 10, 1990Headquarter: Tokyo Opera City Bldg. 15Fl., 3-20-2 Nishi-shinjuku.

Shinjuku-ku, TokyoCapital: \ 466,335,500 Employees: 80 Full-time, 400 SOHO, 350 Part-timeLandscape supports client’s database and information basedmarketing activities as a database marketing agency. Business Area:(1) Database Marketing Solution(2) Data Solution(3) Business Process Outsourcing

Landscape Quick Fact

4


Tokyo Opera City Tower 15Fl.

View from our office.(available on our website)

Our office


More our office


2013 B2B targeting system uSonar released.2010 Establish Marketing Group.2009 Opt-in Auto Call service release.2007 Business data access tool LBC COMPASS released.2006 CRM system DISH released.2003 Business data solution LBC released.2002 Equity Investment by ITV, The Dai-ichi Life Insurance Company,Limited & Zenrin, etc. and Capital Increased to 365mil. JPY.2004 Equity Investment by Ogilvy (WPP Group) & JAFCO

and Capital Increased to 225mil. JPY. Data hygiene and data enhancement solution started.2005 Equity Investment by ACXIOM and Capital Increased to 170mil. JPY.1999 Equity Investment by JAIC and Capital increased to 50mil. JPY1998 Shinjuku Call Center and Osaka Call Center start operation1997 Headquarters move to Tokyo Opera City Tower in Tokyo1996 Data capture service started.1993 Branch office opened in Shinjuku-ku(Nishi-shinjuku)1990 Start business in Osaka-city with capitalization of 10mil. JPY

Company History


Our ClientsWe have about 600 clients to serve last year.

EPSON SALES JAPAN CORPORATIONOMRON CorporationSumitomo Heavy Industries.,LTD.Fuji Electric Holdings Co., Ltd.MISUMI CorporationHino Motors, Ltd.UCHIDA YOKO CO.,LTD.Pitney Bowes Japan CorporationRISO KAGAKU CORPORATIONCybozu, Inc.

salesforce.com Co.,Ltd.PCA CORPORATIONMcAfee Co., Ltd.KDDI CORPORATIONZENRIN CO., LTD.NIFTY CorporationDaiko Clearing Services CorporationMitsui Real Estate Sales Co., Ltd.Hotel Okura Co., Ltd.CENTURY21 REAL ESTATE OF JAPAN LTD.JF-SANTA Association

8


1. New customer acquisition. (Getting customers)

2. Customer retention. (Keeping customers)

3. Up-sell & Cross-sell to the existing customers. (Growing customers)

What we support

9


How we serve

1. Proposal of target data.

2. Data profiling and data penetration analysis.

3. Provide data quality solution that enable our clients to plan and execute database marketing & CRM activities.

3. Planning & execution of lead generation and campaign program.

4. Provide CRM & Data Quality software and services.

10


Database for Marketing & Data Quality Purposes. Landscape manages the largest database for marketing and data quality purposes in Japan.The technology and knowledge handling Japanese data is provided as a data solution service.

Business Database 7.5 million

Consumer Database 95 million

11


Consumer Database


■Integrated Database(IDB)Data collected are all standardized and consolidated with both Individual and household level.

■Selection Criteria14 categories and 57 attributes are available for data selection and data enhancement.

■PrivacyLandscape takes proactive approach in protecting consumer privacy.

Consumer Database : IDB

Consumer Data Protection Department Handling consumer inquiry.

95 million

13


　 Targeting with multiple selection criteria enable marketers better segmentation.

Area

Others

# of people in the household

■ Type of dwelling （ House/Mansion ）■ School graduated(high school/college)■ Occupation （ President, Doctor, Attorney ）■ Affluent attributes （ Golf club member.etc ）■ Beauty care oriented■ Mail order oriented

Listed in phone book or not

Age

Gender

※inferred income and square measure selection are available.

How we organize data?

IDB95 million Consumer

14


Business Database


Our intention to enable B2B marketers to access maximum amount of potential customer records from an active business database we continually update and maintain.

The Largest Business Database

1000764554210007645543100076455441000764554510007645546

1000764554710007645548100076455501000764555110007645552

7.5 millionBusiness Records

in Japan

16

https://targeting.lbclab.landscape.co.jp/portalTargeting/condition.html?page=rsmbl


Data stored in LBC

LBC has 118 data elements

maximum.

-Area-Industry Classification(JIS)

-# of offices-# of employee-Sales amount

-URL 　　・・・ etc.

LBC attributes

-Factory-Owner company

-Recruiting-Governmental office

-not listed on phone book-EC site 　・・・ etc.

Other attributes

17



What LBC is used for?1. Customer Data Integration.

2. Market Penetration Analysis.

By specific segment.

By company group

3. Targeting for new customer acquisition.

4. Data profiling. Data enhancement.

18

Data Quality with Landscape.



Functions we have

End to endDirect Marketing

Support

Tele-marketing

Data Solution

• Planning • Data Segmentation/Selection• Creative• Letter-shop• Email/Fax Transmission

• Outbound• Inbound

• List Rental• Data Hygiene• Merge/Purge• Customer Data Integration• Data Enhancement• Data Assessment• Data Analysis & Profiling• Database Hosting

Master Database

• Consumer 95 million (vast majority of Japan`s adult population) • Business 9 million (basically all firms in Japan)

Landscape Core

19


B2C Case Studies


Millionaires in Japan by country.

Source: Capgemni “World Wealth Report”


Trend of the number of millionaires in Japan.

Millionaires in Japan by history.

million1.85

1.75

1.65

1.55

1.45

1.35

1.25

Yr.2004 Yr.2011Yr.2010Yr.2009Yr.2008Yr.2007Yr.2006Yr.2005

Source: Capgemni “World Wealth Report”

Yes, “lost 2 decades”


Millionaires by age segment.

Millionaires in Japan by age.

20s 30s 40s 50s 60s 70s 80s

Source1: Landscape “Upper Class Database 2: Ministry of Internal Affairs and Communications

73.9%60.9%

42%

4.3%94.9%

86.1%

95.8%

97.7%

*1

*2


Background Optimize newly aligned sales resource.

7,000,000JPY or 70,000USD

Business Case ： Security

Upper Class （ CEO/ Doctor/Tax accountant/High tax payer/Condo owner

Investment

Target

Objective New customer acquisition

Monetary fund or bondProduct

Data is distributed to sales and utilized by DM, sales call, sales visit, and inviting to the seminar.Approach

Acquiring approximately 3,600 new customers ( amount of money collected is2.8 billion JPY or 28 million USD ）Return


Business Case ： Resort condominium

Advertisement on news paper does not work .

10,000,000JPY or 1000,000USD

Doctor/tax accountant/

To sell luxury resort condominium.

40,000,000JPY or 400,000USDPrice

60,000 direct mails.

25 inquiries by phone and 25 are coming to the model room. 6 orders.

Luxury resort condominium

Background

Target

Objective

Product

Cost

Approach

Return

25


Business Case ： Automobile

Would like to penetrate super riches among riches.

1,200,000JPY or 12,000USD

Billionaire

To sell luxury car.

20,000,000JPY or 200,000USD

Invitation and catalogue

2,000 Invitations 　→　 17 respondents → 2 orders taken in 6 months

Background

Investment

Target

Objective

Price

Approach

Return


A B2B ServiceDemonstration


“The end of Solution Sales”Chad Adamson, Matthew Dixon, and Nicholas Toman

“-Customer completed, on average, nearly 60% of a typical purchasing decision-”

Issues in B2B marketing.


Live AccessDetect which company

to access to your web-site in real time.

Grouping• Parent-subsidiary company relationship• Headquarter-branch

relationship

Targeting• By business attributes• By specific company

Penetration Analysis

1. Budget 2.Authority 3.Needs 4.Timing

Four classifications for B2B qualification strategy: BANT.

New Feature

“Live Access” functionality released.

29


uSonar detects the companies accessing to your web site in real time. You can also see what keywords are used to access to your web-site. It enables users follow up based on the apparent interest and needs of the inquiring companies.

uSonar (Web-site Live-Access)

Potential customers

Search

Your site

Online

Off-line

Overview of “Live Access”


The tool for real time marketer ”uSonar”

“uSonar” is a cloud-based tool to provide sales personnel and marketers the capability to execute real time marketing. It provides the users power of data which has been built by integrating multiple sources of information related to the customers or prospect’s interest selected from Japan’s largest B2B database hosted by Landscape. This technology has the potential to maximize the productivity of sales and marketing efforts.

FeatureFeatureFeature

123

User can access to the largest B2B database in Japan.

User can utilize the data hygiene & consolidation functionality.

User can manage the information associated with the customers.

Cloud type tool enable user to implement easily and in shorter lead time.Flexible to set data field and count table.

Feature 4Feature 5

on cloud

Recap of uSonar


Thank you!


Appendix – additional information for you about ourProduct and Service offerings


95 million records

Compiled data（ Published/Public ）・ Doctor・ Alumni association・ High tax payer 　・・・ etc.

Phone book Response data・ Mail order company　 - Healthcare/Cosmetics　　 Catalogue/TV 　･･･ etc.

Approx. 700 millionrecords

Data Source of Consumer Database(IDB)

Compiled Data

41%

Phonebook

32%

Response Data

27%

Data from multiple sources are processed with data hygiene and consolidation technology. IDB contains 95 million consumer data(40 million households).

34


Landscape Call Center

35


What we support?

Feature1. Specialized in B2B outbound call.

2. 250 seats available. Including the seats of partner company who implement DISH.

3. Call Center System “DISH”

What we do.

• B2B Lead Generation Program.• Key person search.• Getting permission to visit.

36


Industrial Classification

(Large Category) Symantec LBC Symantec LBC Symantec LBC Symantec LBC Symantec LBC Symantec LBC Symantec LBC Symantec LBC Symantec LBC

S 公務（他に分類されるものを除く） 3 28 2 31 3 33 2 16 2 12 5 23 2 15 0 4 19 162F 電気・ガス・熱供給・水道業 1 77 3 66 11 92 3 38 10 47 11 52 7 33 1 6 47 411G 情報通信業 50 3,280 119 2,664 194 2,561 183 1,360 265 1,390 278 1,101 192 649 38 106 1,319 13,111J _金融業保険業 17 2,029 17 860 37 542 34 286 47 259 51 277 74 374 52 172 329 4,799Q 複合サービス事業 12 2,425 38 1,061 66 1,020 26 378 30 345 28 268 29 312 32 226 261 6,035P _医療福祉 21 1,739 31 1,171 34 944 20 675 39 827 65 1,178 79 868 20 171 309 7,573L _学術研究専門・技術サービス業 87 12,870 111 7,319 177 4,921 110 1,802 144 1,483 146 951 88 496 21 99 884 29,941O _教育学習支援業 2 426 2 269 4 191 2 97 4 106 8 77 6 49 8 26 36 1,241E 製造業 125 37,658 188 34,696 374 32,068 409 14,681 610 13,108 868 9,872 839 6,137 213 1,277 3,626 149,497H _運輸業郵便業 9 2,542 30 4,123 54 6,473 54 4,150 103 4,509 137 3,595 190 2,378 67 451 644 28,221R サービス業（他に分類されないもの） 36 12,102 62 9,167 95 5,859 60 2,314 83 2,136 119 1,721 124 1,237 74 417 653 34,953N _生活関連サービス業娯楽業 15 5,008 20 3,450 33 3,093 27 1,512 48 1,535 60 1,266 57 659 19 114 279 16,637I _卸売業小売業 389 111,842 440 59,086 692 33,064 499 11,167 611 8,756 631 6,156 492 3,566 104 792 3,858 234,429K _不動産業物品賃貸業 273 33,643 113 8,087 88 3,412 56 1,210 70 1,020 89 760 59 430 25 118 773 48,680C _ _鉱業採石業砂利採取業 0 295 0 361 1 340 3 116 4 74 6 45 2 15 0 2 16 1,248M _宿泊業飲食サービス業 16 4,785 14 3,352 12 2,828 8 1,319 30 1,317 44 949 37 552 20 120 181 15,222A _農業林業 4 2,284 6 1,539 7 769 3 209 5 162 8 86 1 33 3 12 37 5,094D 建設業 200 126,398 219 74,359 297 37,490 210 9,328 230 5,319 230 2,507 135 989 34 193 1,555 256,583B 漁業 2 270 1 222 1 183 0 90 0 73 0 40 0 17 0 1 4 896T 分類不能の産業 0 33 1 36 5 43 1 24 1 19 0 29 3 30 8 20 19 234不明 60 13,483 46 5,125 63 2,841 43 1,028 40 872 55 631 32 402 14 98 353 24,480総計 1,322 373,217 1,463 217,044 2,248 138,767 1,753 51,800 2,376 43,369 2,839 31,584 2,448 19,241 753 4,425 15,202 879,447

10浸透率指数未満 150 700浸透率指数以上未満 2400 5400浸透率指数以上未満10 150浸透率指数以上未満 700 2400浸透率指数以上未満 5400浸透率指数以上

LOWML

MMH

HUH

07.100 299－名 08.300 1000－名合計01.1 4－名 02.5 9－名 03.10 19－名 04.20 29－名 05.30 49－名 06.50 99－名

user user user user user user user user user

Feature : Coverage

By industrial classification

# of employeesPenetration Analysis


A Electrics001

Ａ Logistics002

Ａ trading005

Ａ Technology007

Ａ ElectricCable008

OsakaBranch

003

FukuokaFactory

004

Kobe Branch

009

Mie Branch

010

AomoriLab011

TokushimaFactory

012

Ａ Development

006

Feature : Grouping



AddressMaster

Master Data for Data Standardization.

AddressChange Master

PossiblyMistaken Kanji

Master

Phone BookMaster

Company Name

knowledgeMaster

BusinessData

Master

AddressKnowledge

Master

BuildingMaster

Area CodeMaster

Call-CheckMaster

Company IP Address

Master

Major masters implemented in CircuData


tokyo, japan

Documents