top 10 seo myths that we have to leave behind - techno infonet
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Top 10 Seo Myths That We Top 10 Seo Myths That We Have To Leave BehindHave To Leave Behind
SEO is an ever evolving activity. The activities SEOers will carry out in 2015 are vastly different to those activities and focuses from a couple of years ago and as such there are a lot of practices that should now be highlighted as SEO myths.
A big reason for this is due to the large amount that’s been written about SEO over the years. These articles may be factually correct at the time, but 12 months on, they’re still live, but SEO has moved on and what you may be reading may no longer be correct.
Activities That Should Be Left Out Of Your 2015 SEO Activities That Should Be Left Out Of Your 2015 SEO Activity ListActivity List
1. Keyword Meta Tags1. Keyword Meta Tags
These used to be used to tell the search engines what the page was all about. But as usual with a quick and easy fix like this, it got spammed something cronic! So the search engines no longer place any weight on these. In fact, rumour has it that Bing actively uses it as a spammer signal. So don’t waste time adding a long list of terms to your page’s meta keyword tag.
2. Keyword Density And Stuffing2. Keyword Density And Stuffing
We’ve all read a page where every other word is obviously the keyword they’re trying to rank well for. Likewise at the bottom of the page you’ll find every variation of that keyword, just listed there like some boring shopping list. It’s something that did help about 10 years ago, but nowadays it’ll do more harm than good.
Activities That Should Be Left Out Of Your 2015 SEO Activities That Should Be Left Out Of Your 2015 SEO Activity ListActivity List
3. Using Google Adwords Will Help Boost Your Site’s Natural Rankings
3. Using Google Adwords Will Help Boost Your Site’s Natural Rankings
We’ve heard many people assume that if you’re paying Google hundreds of thousands of pounds a month via their Google AdWord platform, that you’ll find your site naturally ranks higher. Well we’re afraid there’s no truth in this at all. We’ve heard it from the horses mouth directly. Just because you engage in Google AdWords, it does not mean they’ll give you a leg up and make your site rank better than it would normally. Sorry!
4. You Must Submit Your Site To The Search Engines
4. You Must Submit Your Site To The Search Engines
This is something that we see being offered a lot by cowboy SEO companies “We’ll submit your website to all the major search engines – for free!” or something along those lines. It’s absolutely rubbish. Google et al are smart enough to find your website without having some spammer tell them about it!
Activities That Should Be Left Out Of Your 2015 SEO Activities That Should Be Left Out Of Your 2015 SEO Activity ListActivity List
5. Links Are The Most Important Thing5. Links Are The Most Important Thing
No. Content is the most important thing. Create great content and the links will naturally come. But without great content you won’t get great links. You could try buying links ,but that’ll just get you banned!
6. Our Goal Should Be To Rank At Number 16. Our Goal Should Be To Rank At Number 1
There is no such thing as ranking at number 1 in Google anymore. Much like submitting your site to the search engines, use this as an indication of a quality SEO company if you’re looking to outsource your SEO. If they say they can get you to number 1, run a mile!
Activities That Should Be Left Out Of Your 2015 SEO Activities That Should Be Left Out Of Your 2015 SEO Activity ListActivity List
7. Keywords Must Be Exact Match7. Keywords Must Be Exact Match
We’ve heard people worrying about making sure they’re including their desired keywords in their content in an exact match format. But this doesn’t need to be the case. Google has a very high understanding of language and semantics, and understands how language relates. So don’t try and get your exact keyword into a page title if it doesn’t make sense.
8. I Must Have A Keyword Rich H1 Tag On Every Page8. I Must Have A Keyword Rich H1 Tag On Every Page
Yes, the H1 tag is important, but again, it needs to look natural. If you have a page that doesn’t suit a huge big title, then don’t force it. The H1 tag is also something that people spammed to death, so Google doesn’t place quite so much weight on it as it used to. If the styling of your page suits an H2 or H3 tag at the beginning instead, then don’t fret about using this. As long as it’s clear immediately what your page is about, Google will understand this and evaluate it accordingly.
Activities That Should Be Left Out Of Your 2015 SEO Activities That Should Be Left Out Of Your 2015 SEO Activity ListActivity List
9. Having A Separate Site And Linking Back To My Main Site Will Help
9. Having A Separate Site And Linking Back To My Main Site Will Help
No, this won’t help you much. Having a microsite which links back to your site multiple times still only really counts as one link. It’s the domain that counts – so 10 links from xyx.com is just as valuable as 1 link from xyz.com. 10 links from 10 different sites is what you should be looking for.
10. No One Will Find Out If The Links I’ve Got Have Been Paid For
10. No One Will Find Out If The Links I’ve Got Have Been Paid For
Yes they will! Google can spot a paid link a mile off. Can you pay to have a link listed on the BBC? No. Why not – because they’re a high quality website. Google can spot a website that’s accepting paid links a mile off – if they’ve got a large number of links pointing to a variety of unconnected websites, then that’s a big clue. If they have a higher than average link count, that’s a big clue.
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T. +91 79 40307527
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