Topic 4 第四讲：Promoting and Supporting Web 2.0 Services on Campus促進与支援校园内的 Web 2.0 服务

Jeffrey TrzeciakUniversity Librarian 大學圖書館館長McMaster University Library 麥克馬斯特大學圖書館

Virtual and Physical Libraries in the 21st Century: Challenges for Library Leaders

Why “Web 2.0”?为什么要使用“ Web 2.0”?

“The Expanding Digital Universe: A Forecast of Worldwide Information Growth Through 2010” “ 扩展数码宇宙 : 透过 2010 年全球资讯増长的预测” 2006: digital output equal to 3,000,000x all

print ever written 2006 年 : 数码产量印刷出版物相等于所有的 3,000,000x

2007: digital output exceeds ability to store 2007 年 : 数码产量远超出储存能力

2006-2010: will increase six fold 2006 年 -2010 年 : 将会增加六个倍

70% user generated 70% 用户产生

Educational uses: 2007 Horizon Report教育性用途 : 2007 Horizon Report

“reason students log on” “学生开机登入的原因” “may represent a key way

to increase student access to and participation in course activities” “可能代表一种重要途径去增加学生接触和参与课程活动”

Our flattened world 我们平坦的世界 10 flatteners 十种碾平的方法

#2: Netscape #4: Open sourcing #9: In-forming #10: The Steroids

Today’s learner 今天的学习者 Intuitively visual

communicators凭直觉的视像交流者

Easily move between virtual and physical在真实与虚拟之间适应自如

Learn through discovery从发现中学习

Respond quickly反应敏捷

Able to shift easily善于适应变化 Diana Oblinger

Engaged with 置身于 Games/Virtual worlds

(WoW, Second Life) 游戏或虚拟世界

Social spaces 社交空间(Facebook, myspace)

Web 2.0 spaces Web 2.0 空间 (Blogs, Wikis)

Content 内容 (YouTube, Flickr, del.icio.us)

Handhelds, cell phones, iPods掌上电脑 , 手提电话 , 便携式数码多媒体播放器

Transformation:

转变 :

Focus on 2.0把焦點集中在 2.0

Reassignments: User Experience Librarian重新分配 : 读者经验主任

Emerging Technologies IG 科技的涌现 Amanda Etches-Johnson, Reference Librarian (chair)

参考部主任 ( 主席 ) Harry Ennis, Coordinator, Library Services for

Students with Disabilities 协调者 , 伤残学生的图书馆服务

Alex Homanchuk, Mills Intern Mills 實習生

Debbie Lawlor, Microcomputer Specialist 微型電腦专家 Kelly Penfold, Library Assistant 图书馆助理员 Wade Wyckoff, Cataloging Policy Librarian

编目政策主任

Learning 2.0 @ Mac 学习 2.0 @ Mac

Modeled after 后来形成模式 Learning 2.0 programme at Public Library of

Charlotte and Mecklenberg County 在 Charlotte 郡和 Mecklenberg 郡的公共图书馆学习 2.0

程式

Guest Speaker 嘉宾讲员 : Michael Stephens

Invited staff to participate 邀请员工参与 Open to everyone – self selected 开放给每人 - 自我选择

135 total staff 共有 135 位员工 App 80 signed up 大约有 80 位员工已报名 App 70 completed all 12 weeks 大约有 70 员工已在 12 星期完成 Clerical staff, managers, librarians 文职人员 , 经理 , 图书馆主任

How did we get so many sign ups? 如何能取得这么多人報名 ? Incentives! 奖励 !

Time! 时间 ! Staff were allowed to participate on work time 允许员工运用工作时间参与 Supervisors asked to accommodate scheduling

changes 主管同意更改工作时间来适应

Incentives for completing programme 完成课程后的奖励

MP3 player for everyone 每人可获 MP3 机 Final draw to win a laptop computer 最后抽奖可赢取一部笔记型电脑

Word got out! 把说话带出去 Other departments on campus: 在校园内其它部门

Marketing staff 营销人员 Advancement staff 晋升员工

Allowed to attend training but library did not sponsor their incentives

批准员工参加培训但图书馆不会用赞助来奖励他们

Web site 网址

http://macetg.wordpress.com/about-learning-20-mac/

What does it include? 包括些什么 ?

Learning 2.0 @ Mac About the programme 有关编制程式 Learning 2.0 @ Mac weekly activities Learning 2.0 @ Mac 的毎週活动 Learning Groups 学习小组 Participant Blogs 博客的参与者

Can you borrow it? 你能否借用 ?

“Steal these ideas” “偷取这些意念” The Learning 2.0 @ Mac programme is

licensed under a Creative Commons License.

The Learning 2.0 @ Mac 程式的牌照是由Creative Commons License持有

How does it work? 如何去做 ?

12 week program 十二星期课程 use freely available online tools 用户可自由运用連線工具

Blogger Wordpress Bloglines Del.icio.us Flickr Firefox and plugins

Learning Groups 研习小组 10 Learning groups 有十个研习小组

9-10 participants each 每组有 9-10 位学员 Team Leader (a member of ETG) 组长 ( 为 ETG

成员 ) Support and encouragement 支援与鼓励

Weekly email messages 每周以电子邮件联络 Monitored member blogs 用博客监察成员 Answered questions 回答问题 Provided support and assistance 提供支援与援助 Monitored progress 监察进度

Groups 小组

How does it work? 如何运作 ? each week focused on a specific type of

tool 每星期把焦点集中在某一种工具上 :

Week 1 第一周 : Intro Week 2 第二周 : Blogging Week 3 第三周 : RSS Week 4 第四周 : Wikis Week 5 第五周 : Social Bookmarking and Tagging

Weeks 6 and 7 第六周与第七周 : Discovery! 发现 !

How does it work? 如何工作 ? Week 8 第八周 : Online applications and tools

(Google docs, library thing, etc) 在线上应用和一些工具 (Google 文件 , 图书馆事情 , 等 )

Week 9 第九周 : Online social networks 线上的社交网络

Week 10 第十周 : Gaming and Virtual Worlds 游戏与虚拟世界

Week 11 第十一周 : Browser tools 浏览器工具 Week 12 第十二周 : Discovery! 发现 !

Followed up with a “wrap up” week 接着是“总结”周

Activities on the website 网站上的活动

Designed to guide participants 用设计来指导参加者

experiment with the tools 用工具来做实验 think about potential uses 想出有潜能的用途

Blogs 博客 Demonstrate knowledge 展示知识 Reinforce learning 加强学习

Example Week 2 第二星期的例子 : Blog 博客

Example week 2 第二星期的例子 Overview of “blogs” and “blogging” 浏览 “ blogs” 与 “ blogging” Examples of librarians who blog 图书馆主任用 blog 的例子 Blogging libraries wiki (sample of what’s to come

– wikis) 用 Blogging 的图书馆引用 wiki( 什么是未来的样本 –

wikis) Blogging software Blogging 的软件

Example Week 2 第二星期的例子 : Activities 活动 Just two assignments 只有两个任务

Set up a blog and post 成立一个博客与邮件 Send blog address to coordinator 寄出博客地址给协调人

Example 例子 : Week 2 第二星期 Additional readings including:

附加的阅读包括 : “The Ethical Blogger”

“ 有道德观的博客” “Why and how to use blogs to promote your

library’s services” “为什么和如何用博客来促进你的图书馆服务”

Example Week 8 第八星期的例子 : Online apps and tools 在线上应用和一些工具

Example 例子 : Week 8 第八星期 Activity: For this week, we have just one activity

for you: take a look at one (or more!) of these online applications and write a blog post about your impressions of the application(s) you explored.

活动 : 这星期 , 我们只有一项活动给你 : 去看其中一种( 或更多 !) 的线上应用和写出有关一个让你去探索应用中能令你有深刻印象的博客邮件 Google Docs and spreadsheets Zoho ThinkFree Basecamp

Example 例子 : Week 8 (apps) 第八星期 ( 应用 ) One of the most interesting “2.0″ developments is the

proliferation of web-based applications. 其中一种最有趣的“ 2.0″ 发展便是以互联网为主要应用来作增生 These applications allow you to do many of the things you

used to need software to do (spreadsheet or presentation, creating or editing an image file,etc)

这些应用是容许你用有需要的软件去做很多的事情 ( 数据表或演说 ,创立或编辑影像档案 , 等 )

The best part? None of these applications require a download! Most simply require you to register with the site and login in order to use the tools.那是最好的部分 ? 这些应用没有一种是需要下载 ! 最间单是需要你在网站上注册和用工具来登入

Example例子 : Week 8 第八星期 (staff response) 员工回应

Celebration 庆祝

Exercise 研习 The need to keep pace with rapidly

changing information technology is placing a strain on academic libraries. Existing staff members often lack the necessary skills to plan and implement “Web 2.0” projects in the library.

在学术图书馆中作出应变 , 读来配合资讯科技迅速改变的步伐 . 目前的员工常常是缺乏有需要的技能去計劃和执行图书馆内“ Web 2.0” 的项目 .

Exercise 研习 Using what you learned from this presentation, what

could your organization do to build 2.0 skills into your existing staff?

从你在这次演说中所学 ,你的机构能做些什么来在你目前的员工中建立 2.0 的技能 ?

What resources are available that could assist in training your staff?

可以运用什么资源来帮助培训你的员工 ? Who could lead the training in your organization? 在你的机构中有谁能带领培训 ? What training topics could help you reach your

broader goals? 有什么培训题目能帮助你达到广大的目标 ? What incentives could you provide? 你能提供什么激励 ?