American International University-Bangladesh

MD. MUNZER AL MORSHED SM IKHTIAR RASHID BHUIYANRABYA ISLAM RAKHI

Group Members

Toyota Prius

Business Objectives

To stabilize the role of online display advertisement on Toyota prius campaign

SUMMERY

It is a Electric hybrid car

Do marketing and sales

Key points

Traditional advertising Online advertising

Display advertising

Plural For Prius

The second model of prius was assumed

A new name was required

A new campaign was started

Plural For Prius

A promotional video was introduced in

Utube

1 month for voting the name

People were interacted

Pri

A new name Pri was decided by

the votes

Plural For Prius

Animated Series

Plural For PriusMoving Prius Car on

website page

Interactive Adverts

of

Interactive Advertisement

Promote Products & Services

Announcement

Information

People Engagement

People are engaged

People Engagement

250000 YouTube Views

400000 likes on Facebook

Top Trends on Twitter

Voting Analysis

People Engagement

1.8 Million Votes Prii name was chosen

Prii

Toyota Prius

Massive Marketing

Record sale of 1 Million

plus

The End