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Confidential for Internal Use Only 1 PTT Global Chemical | EOB Townhall 1/2560 TQA 2016 Winner Conference นําองค์กรสู ่ความเป็นเลิศและยัÉงยืนด้วย PTTGC Leadership System” Confidential for 2016 TQC Winner Conference 2 PTT Global Chemical I EO-Based Performance Business Unit EOB-BU business value chain Upstream Downstream End Use Application Ethylene Oxygen Ammonia E thylene Glycol (EG) Ethylene Oxide (EOP) Ethanolamine (EA) Textile Packaging Personal Care Adhesives Painting Textile Surfactants E Water Purified EOE intermediate Downstream Upstream

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Page 1: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for Internal Use Only 1 PTT Global Chemical | EOB Townhall 1/2560

TQA 2016 Winner Conference “นําองคก์รสู่ความเป็นเลิศและยงัยืนด้วย

PTTGC Leadership System”

Confidential for 2016 TQC Winner Conference 2 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU business value chain

Upstream Downstream End Use Application

Ethylene

Oxygen

Ammonia

Ethylene Glycol (EG)

Ethylene Oxide (EOP)

Ethanolamine (EA)

Textile

Packaging

Personal Care

Adhesives

Painting

Textile

Surfactants

E

Water

Purified

EOE intermediate

DownstreamUpstream

Page 2: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 3 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

PTTGC Leadership System P - Path finding T - Team aligning T - Taking action G - Gauging performance C - Committing to improve

Confidential for 2016 TQC Winner Conference 4 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

• Brainstorming • Set VMV • Communication

• Set & Deploy strategy /objective / KPI

• Action plan development • Resource allocation • Innovation Mgt.

• Action plan Implement • Operation Excellence • Focus on Action

• Performance Dash Board • Performance Analysis • Agenda Based Meeting • Performance Dash Board • PMS

• Continuous Improvement

• Share Best Practice • Performance Mgt. • Learning & Development • Reward & Recognition • Innovation

PTTGC Leadership Activities

• Set VMV• Communication

• ActionOpera

ard

gard

Page 3: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 5 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

• Brainstorming • Set VMV • Communication

PTTGC Leadership Activities

• Set VMV• Communication

Confidential for 2016 TQC Winner Conference 6 PTT Global Chemical I EO-Based Performance Business Unit

วิสยัทศัน์ (Vision) “ To be an excellent ethylene oxide and derivatives provider through downward integration and diversification “

พนัธกิจ (Mission)

• ลกูค้า : ขบัเคลอืนดว้ยการตลาด จาํหน่ายผลติภณัฑค์ุณภาพสงู และสง่มอบตรงเวลา

• ชมุชน สงัคมและสิงแวดล้อม : น่าเชอืถอืและไวว้างใจดว้ยความรบัผดิชอบ ใสใ่จต่อสงัคมและสงิแวดลอ้ม

• พนักงาน : พฒันาเสรมิสรา้งศกัยภาพพนกังานสูค่วามเป็นเลศิ

ควบคูก่บัการเตบิโตขององคก์ร • ผูถ้ือหุ้น : สรา้งมลูคา่เพมิทเีหมาะสมให ้PTTGC

EOB-BU – Vision, Mission, and Value

ค่านิยม (4 Core behaviors)

Page 4: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 7 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Path finding

Strategic Planning Process

Confidential for 2016 TQC Winner Conference 8 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Path finding

Strategic Challenges : ความท้าทายเชิงกลยทุธ ์

Page 5: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 9 PTT Global Chemical I EO-Based Performance Business Unit

Strategic Challenges : ความท้าทายเชิงกลยทุธ ์Phase of Industry Evolution Transform 1.0 to 4.0

Industry 4.0 brings together a number of digital and physical advanced technologies to form a greater physical-to-digital-to-physical connection and it can potentially transform the chemicals industry by promoting strategic growth and streamlining operations.

EOB-BU – Path finding

Confidential for 2016 TQC Winner Conference 10 PTT Global Chemical I EO-Based Performance Business Unit

Strategic Challenges : ความท้าทายเชิงกลยทุธ ์Digital 'revolution' is not fully leveraged yet in chemicals industry

EOB-BU – Path finding

Page 6: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 11 PTT Global Chemical I EO-Based Performance Business Unit

Strategic Challenges : ความท้าทายเชิงกลยทุธ ์Digital 'revolution' is not fully leveraged yet in chemicals industry

EOB-BU – Path finding

Confidential for 2016 TQC Winner Conference 12 PTT Global Chemical I EO-Based Performance Business Unit

Operational Excellence

Marketing Excellence

Diversify, Growth & Innovation

Sustainability - HR - CSR

Key Strategic Challenges

Key Strategy Theme

Strategic Challenges : ความท้าทายเชิงกลยทุธ ์

th

EOB-BU – Path finding

Page 7: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 13 PTT Global Chemical I EO-Based Performance Business Unit

Operational Excellence

• Ensuring raw material

price and availability. • Managing warranty

and recalls effectively. • Mitigating geographic

risks.

• Maximizing asset

utilization and minimizing downtime.

• Driving direct and indirect labor efficiency.

• Managing supply network costs and synchronization.

• Ensuring schedule and plan stability and accuracy.

Productivity improvements

Risk reduction

• Expanding

internationally and in emerging markets.

• Identifying attractive M&A opportunities.

• Finding sources of

growth for the core business.

• Growing aftermarket revenue streams.

• Deepening customer understanding and insights.

• Strengthening customer integration and channels.

Incremental revenue

New revenue

Marketing Excellence

Marketing Excellence – Data analysis by Periscope to achieve market intelligence

Innovation – Continuous improvement by new idea generation

Key Strategy Theme

EOB-BU – Path finding

Confidential for 2016 TQC Winner Conference 14 PTT Global Chemical I EO-Based Performance Business Unit

Diversify, Growth & Innovation

Sustainability - PTTGC Culture

Marketing Excellence – Data analysis by Periscope to achieve market intelligence

Innovation – Continuous improvement by new idea generation

Key Strategy Theme

• Maximizing asset utilization • Portfolio diversification • Creating new products and service offerings. • New Product/Process Development

เตบิโตตอ่ยอด มุ่งเน้นความสําเรจ็ของโครงการ

• Shift Mindset & Culture o Shift Mindset & 4 Core Behavior o MAX Project

• Strengthen Capability o OPS o Engineer

• Leadership Excellence o Leadership Development Program o Successor

รว่มสรา้งวฒันธรรมองคก์รทยีงัยนื

EOB-BU – Path finding

Page 8: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 15 PTT Global Chemical I EO-Based Performance Business Unit

Example : EOB Town hall

EOB-BU – Path finding

Confidential for 2016 TQC Winner Conference 16 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

• Brainstorming • Set VMV • Communication

• Set & Deploy strategy /objective / KPI

• Action plan development • Resource allocation • Innovation Mgt.

PTTGC Leadership Activities

• Set VMV• Communication

Page 9: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 17 PTT Global Chemical I EO-Based Performance Business Unit

Example : Portfolio Diversification (Diversify / Growth and Innovation)

EOB-BU – Team aligning

SOURCE: IHS Markit

Confidential for 2016 TQC Winner Conference 18 PTT Global Chemical I EO-Based Performance Business Unit

Example : Portfolio Diversification (Diversify / Growth and Innovation)

SOURCE: IHS Markit

EOB-BU – Team aligning

Page 10: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 19 PTT Global Chemical I EO-Based Performance Business Unit

Example : Portfolio Diversification (Diversify / Growth and Innovation)

Speed up the “Innovation Pace” to response “High Customer Intimacy Requirement”

SOURCE: IHS Markit

EOB-BU – Team aligning

Confidential for 2016 TQC Winner Conference 20 PTT Global Chemical I EO-Based Performance Business Unit

Example : Innovation Management (Diversify / Growth and Innovation)

Stage-gate Process

EOB-BU – Team aligning

Page 11: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 21 PTT Global Chemical I EO-Based Performance Business Unit

Example : Portfolio Diversification (Diversify / Growth and Innovation)

Gate committee • Makes Go/no-go decisions for projects via gate meetings • Supports project team and commits resources for stage completion

Steering committee

• Has ultimate accountability for process success • Holds committee members accountable for participation and decision making • Resolves issues and helps decisions "stick" • Reports decisions to senior leadership

EOB-BU – Team aligning

Confidential for 2016 TQC Winner Conference 22 PTT Global Chemical I EO-Based Performance Business Unit

Example : Portfolio Diversification (Diversify / Growth and Innovation)

EOB-BU – Team aligning

Page 12: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 23 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

• Brainstorming • Set VMV • Communication

• Set & Deploy strategy /objective / KPI

• Action plan development • Resource allocation • Innovation Mgt.

PTTGC Leadership Activities

• Set VMV• Communication

• Action plan Implement • Operation Excellence • Focus on Action

Confidential for 2016 TQC Winner Conference 24 PTT Global Chemical I EO-Based Performance Business Unit

Example : Sustainability (PTTGC Culture)

EOB-BU – Taking action

Page 13: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 25 PTT Global Chemical I EO-Based Performance Business Unit

Example : Sustainability (PTTGC Culture)

EOB-BU – Taking action

Confidential for 2016 TQC Winner Conference 26 PTT Global Chemical I EO-Based Performance Business Unit

Example : Digital for Sustainability (PTTGC Culture)

EOB-BU – Taking action

Page 14: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 27 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Taking action

Example : Project MAX

Confidential for 2016 TQC Winner Conference 28 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Taking action

Example : Project MAX

Page 15: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 29 PTT Global Chemical I EO-Based Performance Business Unit

Data Analysis by Periscope® • Monitor overall portfolio for each product • Monitor Domestic portfolio for each product for both selling and netback price among

customers to negotiate for proper price formula. • Monitor and compare Export portfolio for each product for both selling and netback price

among customers to allocate more volume to higher margin or negotiate for more higher price in next month.

SAP database

Validate data

Confirm data

Data Analysis by Periscope®

Sales transaction Cost of production

Data validation Data Fixing 2 4 3 1

Data Extraction

Sales transaction Cost of production

Extract data

Example : Digital optimization of core business (Marketing Excellence)

EOB-BU – Taking action

Confidential for 2016 TQC Winner Conference 30 PTT Global Chemical I EO-Based Performance Business Unit

Example : Digital optimization of core business (Marketing Excellence)

Sample Periscope analyses built by EOB BU to use on a monthly basis (1/4)

EOB-BU – Taking action

Implication

Monitor overall portfolio

for each product to

present to management.

Overall Portfolio

Page 16: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 31 PTT Global Chemical I EO-Based Performance Business Unit

Example : Digital optimization of core business (Marketing Excellence)

Sample Periscope analyses built by EOB BU to use on a monthly basis (2/4)

EOB-BU – Taking action

Implication

Monitor price both

selling and netback

price among customers

in domestic market.

In order to negotiate for

proper price formula.

Portfolio by Customer - Domestic

Confidential for 2016 TQC Winner Conference 32 PTT Global Chemical I EO-Based Performance Business Unit

Example : Digital optimization of core business (Marketing Excellence)

Sample Periscope analyses built by EOB BU to use on a monthly basis (3/4)

EOB-BU – Taking action

Portfolio by Customer - Export Implication

Monitor and compare

price both selling and

netback price among

customers.

In order to allocate more

volume to higher margin

or negotiate for more

higher price in next

month.

Page 17: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 33 PTT Global Chemical I EO-Based Performance Business Unit

Example : Digital optimization of core business (Marketing Excellence)

Sample Periscope analyses built by EOB BU to use on a monthly basis (4/4)

EOB-BU – Taking action

Sales Performance vs Budget/Forecast Implication

Monitor Price and Sales

volume performance by

comparing with Budget and

Forecast.

In order to improve sales

performance for next

month.

Confidential for 2016 TQC Winner Conference 34 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

• Brainstorming • Set VMV • Communication

• Set & Deploy strategy /objective / KPI

• Action plan development • Resource allocation • Innovation Mgt.

• Action plan Implement • Operation Excellence • Focus on Action

• Performance Dash Board • Performance Analysis • Agenda Based Meeting • Performance Dash Board • PMS

PTTGC Leadership Activities

• Set VMV• Communication

• ActionOpera

ard

gard

Page 18: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 35 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Gauging performance

Example : Agenda Based Meeting EO

B-BU

Age

nda

Base

d

Confidential for 2016 TQC Winner Conference 36 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Gauging performance

Example : Project MAX

Page 19: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 37 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Gauging performance

Example : Project MAX

Confidential for 2016 TQC Winner Conference 38 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Gauging performance

Example : Project MAX

EOB-

BU B

enef

it

Page 20: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 39 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – PTTGC Leadership System

• Brainstorming • Set VMV • Communication

• Set & Deploy strategy /objective / KPI

• Action plan development • Resource allocation • Innovation Mgt.

• Action plan Implement • Operation Excellence • Focus on Action

• Performance Dash Board • Performance Analysis • Agenda Based Meeting • Performance Dash Board • PMS

• Continuous Improvement

• Share Best Practice • Performance Mgt. • Learning & Development • Reward & Recognition • Innovation

PTTGC Leadership Activities

• Set VMV• Communication

• ActionOpera

ard

gard

Confidential for 2016 TQC Winner Conference 40 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Committing to improve

Example : (CPI) Continuous Performance Improvement

* 17 CPI in 2015 with saving 22.8 Mil Baht 76 CPI in 2016 with saving 632 Mil Baht 4 CPI in Q1 2017

Page 21: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 41 PTT Global Chemical I EO-Based Performance Business Unit

EOB-BU – Committing to improve

Example : (CPI) Continuous Performance Improvement

EOB-BU % KM Participation Rate

Confidential for 2016 TQC Winner Conference 42 PTT Global Chemical I EO-Based Performance Business Unit

Example : Share Best Practice / Reward & Recognition

EOB-BU – Committing to improve

Mr. GC Boy

Page 22: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 43 PTT Global Chemical I EO-Based Performance Business Unit

Example : Share Best Practice / Reward & Recognition

EOB-BU – Committing to improve

Mr. GC Boy

Confidential for 2016 TQC Winner Conference 44 PTT Global Chemical I EO-Based Performance Business Unit

Example : Reward & Recognition

EOB-BU – Committing to improve

Page 23: TQA 2016 Winner Conference · PTT Global Chemical I EO-Based Performance Business Unit Confidential for 2016 TQC Winner Conference 33 Example : Digital optimization of core business

Confidential for 2016 TQC Winner Conference 45 PTT Global Chemical I EO-Based Performance Business Unit