tqa 2016 winner conference · ptt global chemical i eo-based performance business unit confidential...
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Confidential for Internal Use Only 1 PTT Global Chemical | EOB Townhall 1/2560
TQA 2016 Winner Conference “นําองคก์รสู่ความเป็นเลิศและยงัยืนด้วย
PTTGC Leadership System”
Confidential for 2016 TQC Winner Conference 2 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU business value chain
Upstream Downstream End Use Application
Ethylene
Oxygen
Ammonia
Ethylene Glycol (EG)
Ethylene Oxide (EOP)
Ethanolamine (EA)
Textile
Packaging
Personal Care
Adhesives
Painting
Textile
Surfactants
E
Water
Purified
EOE intermediate
DownstreamUpstream
Confidential for 2016 TQC Winner Conference 3 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
PTTGC Leadership System P - Path finding T - Team aligning T - Taking action G - Gauging performance C - Committing to improve
Confidential for 2016 TQC Winner Conference 4 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
• Brainstorming • Set VMV • Communication
• Set & Deploy strategy /objective / KPI
• Action plan development • Resource allocation • Innovation Mgt.
• Action plan Implement • Operation Excellence • Focus on Action
• Performance Dash Board • Performance Analysis • Agenda Based Meeting • Performance Dash Board • PMS
• Continuous Improvement
• Share Best Practice • Performance Mgt. • Learning & Development • Reward & Recognition • Innovation
PTTGC Leadership Activities
• Set VMV• Communication
• ActionOpera
ard
gard
Confidential for 2016 TQC Winner Conference 5 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
• Brainstorming • Set VMV • Communication
PTTGC Leadership Activities
• Set VMV• Communication
Confidential for 2016 TQC Winner Conference 6 PTT Global Chemical I EO-Based Performance Business Unit
วิสยัทศัน์ (Vision) “ To be an excellent ethylene oxide and derivatives provider through downward integration and diversification “
พนัธกิจ (Mission)
• ลกูค้า : ขบัเคลอืนดว้ยการตลาด จาํหน่ายผลติภณัฑค์ุณภาพสงู และสง่มอบตรงเวลา
• ชมุชน สงัคมและสิงแวดล้อม : น่าเชอืถอืและไวว้างใจดว้ยความรบัผดิชอบ ใสใ่จต่อสงัคมและสงิแวดลอ้ม
• พนักงาน : พฒันาเสรมิสรา้งศกัยภาพพนกังานสูค่วามเป็นเลศิ
ควบคูก่บัการเตบิโตขององคก์ร • ผูถ้ือหุ้น : สรา้งมลูคา่เพมิทเีหมาะสมให ้PTTGC
EOB-BU – Vision, Mission, and Value
ค่านิยม (4 Core behaviors)
Confidential for 2016 TQC Winner Conference 7 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Path finding
Strategic Planning Process
Confidential for 2016 TQC Winner Conference 8 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Path finding
Strategic Challenges : ความท้าทายเชิงกลยทุธ ์
Confidential for 2016 TQC Winner Conference 9 PTT Global Chemical I EO-Based Performance Business Unit
Strategic Challenges : ความท้าทายเชิงกลยทุธ ์Phase of Industry Evolution Transform 1.0 to 4.0
Industry 4.0 brings together a number of digital and physical advanced technologies to form a greater physical-to-digital-to-physical connection and it can potentially transform the chemicals industry by promoting strategic growth and streamlining operations.
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 10 PTT Global Chemical I EO-Based Performance Business Unit
Strategic Challenges : ความท้าทายเชิงกลยทุธ ์Digital 'revolution' is not fully leveraged yet in chemicals industry
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 11 PTT Global Chemical I EO-Based Performance Business Unit
Strategic Challenges : ความท้าทายเชิงกลยทุธ ์Digital 'revolution' is not fully leveraged yet in chemicals industry
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 12 PTT Global Chemical I EO-Based Performance Business Unit
Operational Excellence
Marketing Excellence
Diversify, Growth & Innovation
Sustainability - HR - CSR
Key Strategic Challenges
Key Strategy Theme
Strategic Challenges : ความท้าทายเชิงกลยทุธ ์
th
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 13 PTT Global Chemical I EO-Based Performance Business Unit
Operational Excellence
• Ensuring raw material
price and availability. • Managing warranty
and recalls effectively. • Mitigating geographic
risks.
• Maximizing asset
utilization and minimizing downtime.
• Driving direct and indirect labor efficiency.
• Managing supply network costs and synchronization.
• Ensuring schedule and plan stability and accuracy.
Productivity improvements
Risk reduction
• Expanding
internationally and in emerging markets.
• Identifying attractive M&A opportunities.
• Finding sources of
growth for the core business.
• Growing aftermarket revenue streams.
• Deepening customer understanding and insights.
• Strengthening customer integration and channels.
Incremental revenue
New revenue
Marketing Excellence
Marketing Excellence – Data analysis by Periscope to achieve market intelligence
Innovation – Continuous improvement by new idea generation
Key Strategy Theme
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 14 PTT Global Chemical I EO-Based Performance Business Unit
Diversify, Growth & Innovation
Sustainability - PTTGC Culture
Marketing Excellence – Data analysis by Periscope to achieve market intelligence
Innovation – Continuous improvement by new idea generation
Key Strategy Theme
• Maximizing asset utilization • Portfolio diversification • Creating new products and service offerings. • New Product/Process Development
เตบิโตตอ่ยอด มุ่งเน้นความสําเรจ็ของโครงการ
• Shift Mindset & Culture o Shift Mindset & 4 Core Behavior o MAX Project
• Strengthen Capability o OPS o Engineer
• Leadership Excellence o Leadership Development Program o Successor
รว่มสรา้งวฒันธรรมองคก์รทยีงัยนื
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 15 PTT Global Chemical I EO-Based Performance Business Unit
Example : EOB Town hall
EOB-BU – Path finding
Confidential for 2016 TQC Winner Conference 16 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
• Brainstorming • Set VMV • Communication
• Set & Deploy strategy /objective / KPI
• Action plan development • Resource allocation • Innovation Mgt.
PTTGC Leadership Activities
• Set VMV• Communication
Confidential for 2016 TQC Winner Conference 17 PTT Global Chemical I EO-Based Performance Business Unit
Example : Portfolio Diversification (Diversify / Growth and Innovation)
EOB-BU – Team aligning
SOURCE: IHS Markit
Confidential for 2016 TQC Winner Conference 18 PTT Global Chemical I EO-Based Performance Business Unit
Example : Portfolio Diversification (Diversify / Growth and Innovation)
SOURCE: IHS Markit
EOB-BU – Team aligning
Confidential for 2016 TQC Winner Conference 19 PTT Global Chemical I EO-Based Performance Business Unit
Example : Portfolio Diversification (Diversify / Growth and Innovation)
Speed up the “Innovation Pace” to response “High Customer Intimacy Requirement”
SOURCE: IHS Markit
EOB-BU – Team aligning
Confidential for 2016 TQC Winner Conference 20 PTT Global Chemical I EO-Based Performance Business Unit
Example : Innovation Management (Diversify / Growth and Innovation)
Stage-gate Process
EOB-BU – Team aligning
Confidential for 2016 TQC Winner Conference 21 PTT Global Chemical I EO-Based Performance Business Unit
Example : Portfolio Diversification (Diversify / Growth and Innovation)
Gate committee • Makes Go/no-go decisions for projects via gate meetings • Supports project team and commits resources for stage completion
Steering committee
• Has ultimate accountability for process success • Holds committee members accountable for participation and decision making • Resolves issues and helps decisions "stick" • Reports decisions to senior leadership
EOB-BU – Team aligning
Confidential for 2016 TQC Winner Conference 22 PTT Global Chemical I EO-Based Performance Business Unit
Example : Portfolio Diversification (Diversify / Growth and Innovation)
EOB-BU – Team aligning
Confidential for 2016 TQC Winner Conference 23 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
• Brainstorming • Set VMV • Communication
• Set & Deploy strategy /objective / KPI
• Action plan development • Resource allocation • Innovation Mgt.
PTTGC Leadership Activities
• Set VMV• Communication
• Action plan Implement • Operation Excellence • Focus on Action
Confidential for 2016 TQC Winner Conference 24 PTT Global Chemical I EO-Based Performance Business Unit
Example : Sustainability (PTTGC Culture)
EOB-BU – Taking action
Confidential for 2016 TQC Winner Conference 25 PTT Global Chemical I EO-Based Performance Business Unit
Example : Sustainability (PTTGC Culture)
EOB-BU – Taking action
Confidential for 2016 TQC Winner Conference 26 PTT Global Chemical I EO-Based Performance Business Unit
Example : Digital for Sustainability (PTTGC Culture)
EOB-BU – Taking action
Confidential for 2016 TQC Winner Conference 27 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Taking action
Example : Project MAX
Confidential for 2016 TQC Winner Conference 28 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Taking action
Example : Project MAX
Confidential for 2016 TQC Winner Conference 29 PTT Global Chemical I EO-Based Performance Business Unit
Data Analysis by Periscope® • Monitor overall portfolio for each product • Monitor Domestic portfolio for each product for both selling and netback price among
customers to negotiate for proper price formula. • Monitor and compare Export portfolio for each product for both selling and netback price
among customers to allocate more volume to higher margin or negotiate for more higher price in next month.
SAP database
Validate data
Confirm data
Data Analysis by Periscope®
Sales transaction Cost of production
Data validation Data Fixing 2 4 3 1
Data Extraction
Sales transaction Cost of production
Extract data
Example : Digital optimization of core business (Marketing Excellence)
EOB-BU – Taking action
Confidential for 2016 TQC Winner Conference 30 PTT Global Chemical I EO-Based Performance Business Unit
Example : Digital optimization of core business (Marketing Excellence)
Sample Periscope analyses built by EOB BU to use on a monthly basis (1/4)
EOB-BU – Taking action
Implication
Monitor overall portfolio
for each product to
present to management.
Overall Portfolio
Confidential for 2016 TQC Winner Conference 31 PTT Global Chemical I EO-Based Performance Business Unit
Example : Digital optimization of core business (Marketing Excellence)
Sample Periscope analyses built by EOB BU to use on a monthly basis (2/4)
EOB-BU – Taking action
Implication
Monitor price both
selling and netback
price among customers
in domestic market.
In order to negotiate for
proper price formula.
Portfolio by Customer - Domestic
Confidential for 2016 TQC Winner Conference 32 PTT Global Chemical I EO-Based Performance Business Unit
Example : Digital optimization of core business (Marketing Excellence)
Sample Periscope analyses built by EOB BU to use on a monthly basis (3/4)
EOB-BU – Taking action
Portfolio by Customer - Export Implication
Monitor and compare
price both selling and
netback price among
customers.
In order to allocate more
volume to higher margin
or negotiate for more
higher price in next
month.
Confidential for 2016 TQC Winner Conference 33 PTT Global Chemical I EO-Based Performance Business Unit
Example : Digital optimization of core business (Marketing Excellence)
Sample Periscope analyses built by EOB BU to use on a monthly basis (4/4)
EOB-BU – Taking action
Sales Performance vs Budget/Forecast Implication
Monitor Price and Sales
volume performance by
comparing with Budget and
Forecast.
In order to improve sales
performance for next
month.
Confidential for 2016 TQC Winner Conference 34 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
• Brainstorming • Set VMV • Communication
• Set & Deploy strategy /objective / KPI
• Action plan development • Resource allocation • Innovation Mgt.
• Action plan Implement • Operation Excellence • Focus on Action
• Performance Dash Board • Performance Analysis • Agenda Based Meeting • Performance Dash Board • PMS
PTTGC Leadership Activities
• Set VMV• Communication
• ActionOpera
ard
gard
Confidential for 2016 TQC Winner Conference 35 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Gauging performance
Example : Agenda Based Meeting EO
B-BU
Age
nda
Base
d
Confidential for 2016 TQC Winner Conference 36 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Gauging performance
Example : Project MAX
Confidential for 2016 TQC Winner Conference 37 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Gauging performance
Example : Project MAX
Confidential for 2016 TQC Winner Conference 38 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Gauging performance
Example : Project MAX
EOB-
BU B
enef
it
Confidential for 2016 TQC Winner Conference 39 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – PTTGC Leadership System
• Brainstorming • Set VMV • Communication
• Set & Deploy strategy /objective / KPI
• Action plan development • Resource allocation • Innovation Mgt.
• Action plan Implement • Operation Excellence • Focus on Action
• Performance Dash Board • Performance Analysis • Agenda Based Meeting • Performance Dash Board • PMS
• Continuous Improvement
• Share Best Practice • Performance Mgt. • Learning & Development • Reward & Recognition • Innovation
PTTGC Leadership Activities
• Set VMV• Communication
• ActionOpera
ard
gard
Confidential for 2016 TQC Winner Conference 40 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Committing to improve
Example : (CPI) Continuous Performance Improvement
* 17 CPI in 2015 with saving 22.8 Mil Baht 76 CPI in 2016 with saving 632 Mil Baht 4 CPI in Q1 2017
Confidential for 2016 TQC Winner Conference 41 PTT Global Chemical I EO-Based Performance Business Unit
EOB-BU – Committing to improve
Example : (CPI) Continuous Performance Improvement
EOB-BU % KM Participation Rate
Confidential for 2016 TQC Winner Conference 42 PTT Global Chemical I EO-Based Performance Business Unit
Example : Share Best Practice / Reward & Recognition
EOB-BU – Committing to improve
Mr. GC Boy
Confidential for 2016 TQC Winner Conference 43 PTT Global Chemical I EO-Based Performance Business Unit
Example : Share Best Practice / Reward & Recognition
EOB-BU – Committing to improve
Mr. GC Boy
Confidential for 2016 TQC Winner Conference 44 PTT Global Chemical I EO-Based Performance Business Unit
Example : Reward & Recognition
EOB-BU – Committing to improve
Confidential for 2016 TQC Winner Conference 45 PTT Global Chemical I EO-Based Performance Business Unit