tracciando il mondo offline con il measurement protocol di google analytics
TRANSCRIPT
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#wmf15 #keyformat Web Marketing Festival – 19 e 20 giugno 2015, Rimini
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#wmf15 #keyformat Web Marketing Festival – 19 e 20 giugno 2015, Rimini
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1. Cos’è il protocollo di misurazione
3. Esempi 4. Strumenti e Materiale Extra
2. Requisiti
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1. Cos’è il protocollo di misurazione
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?
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2. Requisiti
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Mesurement Protocol Reference
https://ssl.google-analytics.com/collect http://www.google-analytics.com/collect
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Mesurement Protocol Reference Mesurement Protocol Parameters Reference
PARAMETRI OBBLIGATORI PER TUTTE LE RICHIESTE
• Version (v): • Tracking ID (tid): • Client ID (cid): • Hit Type (t):
PARAMETRO ESEMPIO
v=1 tid=UA-XXXX-Y cid=123456 t=pageview
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http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXX-X&cid=123456&t=pageview&dp=%2Ftest
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CID1: 0001 CID2: 0002 CID3: 0003
UID: 0123456
UID 0123456
User ID Parameter Reference
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#wmf15 #keyformat
GIGGITY!
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3. Esempi
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iSpy Motion Detection iSpy Alert Configuration
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iSpy License Plate and Face Recognition Microsoft Project Oxford Face API
http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXX-Y&cid=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&t=event&ec=Store&ea=Ingresso&el=WMF2015
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ASSUNZIONE
REGISTRAZIONE / CANDIDATURA
CANDIDATI
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About the UserID Feature Dimensioni e Metriche Personalizzate
Get ClientID from GA Cookie Using Google Tag Manager
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userid nome cognome mail username01168fb8-7f78-4c1a-81f1-5ff5e6caa66a Selene Davide [email protected] Wheaur0134e81a-d337-4a30-bac5-ee39793d4adb Castore Lucchese [email protected] Leng197201b7ede5-0cfc-4266-98f0-763d4c5f8d32 Davide Milanesi [email protected] Greentrion03107191-dce8-4bac-94fa-409099551b2c Concordio Bruno [email protected] Gasselve073e91d6-c3df-4fb2-85aa-3a8795150e04 Amina Fallaci [email protected] Ardsomal0853b64c-66c5-492c-9d7f-b526404c237d Livio Genovese [email protected] Themp196208eaa2c3-590a-4c44-9f56-c64e2841b8b9 Giordana Lettiere [email protected] Noing196309b85ef0-db87-43dd-b4c5-2f2e71312167 Elena Ferrari [email protected] Phest19610a9053cd-b6b3-44dd-ad7a-28929545e861 Algisa Fallaci [email protected] Fromeflow0ab642a7-f971-490c-a395-774833d88aaa Pantaleone Russo [email protected] Whimmuz0c50c552-74a4-4671-b0da-e201cdb66cb1 Cinzia Bianchi [email protected] Grecelf0c81a341-af73-4b1d-af01-a77345e25b18 Roberto Romano [email protected] Bose19630cdec281-342e-4286-b333-77b06514e80b Lia Trevisani [email protected] Torned0e4441f5-0927-4f04-b013-12f4111123c6 Nerea Marchesi [email protected] Beanind
Dati Generati con Fake Name Generator
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userid source nome cognome01168fb8-7f78-4c1a-81f1-5ff5e6caa66a infojobs.com / referral Selene Davide0134e81a-d337-4a30-bac5-ee39793d4adb example.com / referral Castore Lucchese01b7ede5-0cfc-4266-98f0-763d4c5f8d32 example.com / referral Davide Milanesi03107191-dce8-4bac-94fa-409099551b2c infojobs.com / referral Concordio Bruno073e91d6-c3df-4fb2-85aa-3a8795150e04 trovolavoro.com / referral Amina Fallaci0853b64c-66c5-492c-9d7f-b526404c237d linkedin.com / referral Livio Genovese08eaa2c3-590a-4c44-9f56-c64e2841b8b9 careerjet.com / referral Giordana Lettiere09b85ef0-db87-43dd-b4c5-2f2e71312167 example.com / referral Elena Ferrari0a9053cd-b6b3-44dd-ad7a-28929545e861 trovolavoro.com / referral Algisa Fallaci0ab642a7-f971-490c-a395-774833d88aaa careerjet.com / referral Pantaleone Russo0c50c552-74a4-4671-b0da-e201cdb66cb1 example.com / referral Cinzia Bianchi0c81a341-af73-4b1d-af01-a77345e25b18 linkedin.com / referral Roberto Romano0cdec281-342e-4286-b333-77b06514e80b linkedin.com / referral Lia Trevisani0e4441f5-0927-4f04-b013-12f4111123c6 linkedin.com / referral Nerea Marchesi
DB Cliente
Google Analytics Reporting API
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DB Cliente
userid source nome cognome hired01168fb8-7f78-4c1a-81f1-5ff5e6caa66a infojobs.com / referral Selene Davide yes
You’re HIRED!
http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXX-X&cid=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&t=event&uid=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&cd1=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&cs=infojobs.com&cm=referral&ec=Candidato&ea=Assunzione&el=B001
Conviene usare POST invece di GET
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Le nostre preziose conversioni offline
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ASSUNZIONE
REGISTRAZIONE / CANDIDATURA
CANDIDATI
PROTOCOLLO DI MISURAZIONE
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Nop.-
Grab Offline Data With Excel – Simo Ahava
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Maggio 2013, processati due affiliati top di eBay che hanno guadagnato più di 30 milioni grazie al
cookie stuffing.
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4. Strumenti e Materiale Extra
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PHP Client
Python Client
Tracking Your Home
Tracking Your Cat
Tracking Store Activity
Grab Offline Data With Excel
Tracking eMail Open Rate
Tying Caffeine to Productivity
Track Dance Moves
Measure Twitter
Tracking our Assets in Different Websites
Google Forms and the Measurement Protocol
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#wmf15 #keyformat
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#wmf15 #keyformat
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#wmf15 #keyformat Web Marketing Festival – 19 e 20 giugno 2015, Rimini
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http://tinyurl.com/keyformat
#wmf15 #keyformat
Web Marketing Festival – 19 e 20 giugno 2015, Rimini