transformation of pr through social media
DESCRIPTION
How we've gone from the Small Village to a Very Large, Connected World, and back to the Small Village again through Social Media. Why this is important for PR.Jesse Stay, The "Social" Geek, Presented this as a Guest Lecture for Larry MacFarlane's Intro to PR class at Brigham Young University.http://staynalive.com/speakingTRANSCRIPT
Social Media and the Transformation of PR As We Know
ItJesse Stay - http://staynalive.com
CEO, SocialToo, Stay N’ Alive Productions
The Small Village
Professor Harold Hill
Professor Harold Hill
•“Who’s Gonna Patronize a Little bitty 2 by 4 Kinda Store Any More?”
•Fished Where the Fish Are•“But He Doesn’t Know the Territory”
-- said the Snake Oil Salesmen•Focused on Relationships
World Growth Through
Communication
•Knows no Political boundaries•Real Time•Worldwide•Economics Can’t Stop it
World Growth Through
Communication
The PR Dilemma
The PR Dilemma•People can talk worldwide•People are going to talk about you•There’s little you can do to stop it•The Talk-Machine, or “Groundswell”•How do you maintain brand image?
Social Media Has Re-enabled the
Small Village, on a Global Scale
Motrin Moms
Motrin Moms
8:32
The Tools - Your Blog
The Tools - Your Blog
•Gives a Company First-Person Voice•Free Press•Viral•Real•Content == SEO•Makes You an Expert
Blog Strategies•Write Frequently•Stay Real•The Embargo•TechMeme•To TechCrunch, or Not to TechCrunch?•Fish Where the Fish Are
The Tools - Facebook
The Tools - Facebook
•Real-Life Connections•Live Communication•Viral•Real People•180,000,000 Reach•Encourages Word of Mouth Marketing
Facebook Strategies
•Set up a Facebook Page•Talk With People!•Tag People (use discretion)•Network With Influentials•Consider an Application•Fish Where the Fish Are
The Tools - Twitter
The Tools - Twitter•The “Largest Conversation in the
World”•People are Talking About You•Viral - the “ReTweet”•Worldwide, Multiple Languages•7-8,000,000 Reach•Portable
Twitter Strategies•Listen! - http://search.twitter.com•TweetDeck•SocialToo.com•Be real!•Take advantage of the ReTweet•Fish Where the Fish Are
The Tools - FriendFeed
Real Life Connections
It’s Your Turn
@Jesse on TwitterJesse Stay - http://staynalive.com
CEO, SocialToo, Stay N’ Alive Productions