transforming health care with service design – global service design conferenc 2013

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How to achieve lower cost and better outcomes through a proactive, preventative, predictive and preemptive care paradigm.

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  • Transforming health care with Service Design GLOBAL SERVICE DESIGN CONFERENCE 2013 MONTANA CHERNEY & STEFAN MORITZ
  • Signicant paradigm shi 2 From the industrial socie 2 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz To the networked socie
  • Connectivi Image: hp://sealetimes.com/html/photogalleries/nationworld2020784937/30.html 3 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Mobili United Hatzalah of Israel hp://www.asia.youth-leader.org/wp-content/uploads/2011/05/resized_281220101104.jpg 4 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Between people, for people Mobisante Image: hp://pakmed.net/college/forum/wp-content/uploads/2013/02/08-pakmed-net-february-01-2013-medical-education-86df.jpg 5 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Health and health care are changing.
  • Health today:
  • Health Care today: 01. Reactive, disease-focused and episodic 8 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Health Care today: 01. Reactive, disease-focused and episodic 02. Inecient, ineective and unintelligent 9 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Health Care today: 01. Disease-focused, reactive and episodic 02. Inecient, ineective and unintelligent 03. Fragmented and disconnected 10 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Internet Social Networking Technological & Scientic Advancements Mobile Connectivi Big Data Wireless Sensors Genomics Imaging Technological & Scientic Advancements Adapted from The Creative Destruction of Medicine: How the Digital Revolution Will Create Beer Health Care by Eric Topol 11 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Access Users Needs & Expectations Control Value Convenience Enjoyment Internet Social Networking Technological & Scientic Advancements Mobile Connectivi Big Data Wireless Sensors Genomics Imaging Technological & Scientic Advancements Adapted from The Creative Destruction of Medicine: How the Digital Revolution Will Create Beer Health Care by Eric Topol 12 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Access Users Needs & Expectations Control Value Convenience Enjoyment Internet Social Networking Technological & Scientic Advancements Mobile Connectivi Big Data Wireless Sensors Genomics Imaging Technological & Scientic Advancements Adapted from The Creative Destruction of Medicine: How the Digital Revolution Will Create Beer Health Care by Eric Topol 13 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz Potential for Transformation
  • Change is hard.
  • Patients: Faster service, beer outcomes, lower costs
  • Doctors & Nurses: Greater eciency for beer care
  • Providers: Greater eciency and reduced costs
  • Payers: Increase value for their money
  • Family & Friends: More actively support their loved ones
  • Communi: Beer support the health of themselves and the communi
  • Pharma / Bio Tech / Med Tech: Safe, costeective and dierentiated products and services to meet users needs
  • IT / Tech / Telco: Serve more users whenever, wherever
  • Others: Touch users in more and more areas of their lives
  • Not easy but possible.
  • User-Driven Change It has happened before. COMMUNICATION BANKING 25 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz MUSIC HEALTH CA
  • User-Driven Change The time to act is now. COMMUNICATION BANKING 26 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz MUSIC HEALTH CA
  • Health Care tomorrow: Democratized Personalized Access to care, access to data Holistic picture of patients for individualized solutions Collaborative Anyone can be a care provider and everyone will work together to provide care 27 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz Anytime Anywhere Care happens all the time and everywhere
  • A New Care Paradigm: . Proactive . Preventative . Predictive . Preemptive
  • Unlocking the transformation.
  • Proactive guidance ECDC provides guidance to European member states to help prevent and control diseases. This is currently met by data analysis, knowledge management and communication best practise, which are distributed in reports, briengs and guidance documents. 30 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Many steps The direct impact of ECDC is many steps removed from the patients in the local member state countries. 31 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Co-creation lab We designed and tested to explore a fundamentally new way for ECDC to work with member states. It placed a temporary innovation lab close to a relevant health facili to engage with health professionals in generating insights and co-creating new solutions, test protopes around a selected issue. 32 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Sharper focus Relationships Tangible ideas Faster results Internal engagement Roadmaps 33 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • This intervention made clear that its possible to get far by pre small means. 34 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz Participant
  • OPD Data Management Mdecins Sans Frontires MSF provides medical care in low-resource and emergency seings providing a wide varie of services where operational exibili is one of our core competences. 35 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Framing the problem together 36 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Creating a tangible vision of the future to align and engage stakeholders 37 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • A national centre to test Service Design in health care Experio Lab in Vrmland coun council in Sweden. 38 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • EXPERIENCE Improving the patients experience and creating knowledge. 39 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • TRANSFORMATION The process of geing beer and the change of behaviour. 40 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • JOURNEY Patient journey over time and maturi as well as scaling the lab. 41 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Curiosi and empathy for real people 42 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz Courage to dream about a beer future Collaboration to do something about it
  • Example project: The patient journey 43 | 20 November 2013 | SDNC Cardi | @byVeryday | @MontanaCherney | @st_moritz
  • Stakeholders that directly