transforming your life and business josh bezoni
TRANSCRIPT
Transforming Your Life and Business
Josh Bezoni
Introduction• Websites: SlimBodySecret.com,
SlimBodyCoach.com (30 more)• We sell supplements—shakes, bars, vitamins• 7 year evolution—want to help you • Nothing to sell—gift at end• The $100,000.00 Slim Body Challenge
Slim Body Secret DVD Movie
http://www.youtube.com/slimbodysecret
The Contest• How it works• Prizes
– $50,000 sports car winners choice– 10 Caribbean Cruses—winner and guest– 10 spokesperson contracts--$25,000
• How I’m going to leverage film– YouTube.com– Piggy back with orders– Lead generation
• Retail sucks• Lesson 1: 10X MARGINS (Affiliates: High
conversions; good payouts.) • Getting fired• Subway—the franchise model Lesson 2: Test before you invest (don’t eat fast
food)
My Story
• Painted houses to pay for college• Desperate housewives• Lesson 3: Retain ownership• Hired help to multiply efforts• Lesson 4: The power of good people. (Top
Grading by Brad Smart)
My Story
• Bar in college basement. • Lesson 5: Fill a want (not a need) • Became a personal trainer—wanted to help• Lesson 6: Time and effort economy vs. results
economy
My Story
• Began working at EAS/Body for LIFE/Bill Phillips• Ultimate entrepreneurial company—100 mm + to
300 mm +• Lesson 7: Find an Obsessed Market (Jeff Paul) • Selling $6 consumable products for $90
(Margins)• Lesson 8: Marketing Dictates Price
What I learned at EAS
• Power of celebrity endorsers—Broncos • Lesson 9: Control your media outlet
(magazine), portals/newsletters today• Plan your spring board—newsletter, magazine,
supplements, book—NY Times best seller, TV, film. (House next to Sylvester Stallone and Magic Johnson.)
• Lesson 10: The profits are in the backend. (consumable products)
What I learned at EAS
• Lesson 11: Learn to write magic words (Ted Nicholas) – Jeff Paul’s Underwear Course– Dan Kennedy’s Ultimate Sales Letter – Gary Halbert’s old newsletters– John Carlton’s course– Yanik’s course
• Rewrite great sales letters
What I learned at EAS
• Lesson 12: Capture leads with value (SSR, DVDs, information) and build a relationship
• Lesson 13: Successful people do what unsuccessful people won’t (it ain’t easy)
• Retail Model: Like affiliate marketing manufacturer to distributor (keystone + 15 to 20%), to store at keystone, store to consumer at retail prices (distributors for most products)
What I learned at EAS
• How it works: Contest of skill, not sweepstakes (consult legal)
• Reason why marketing and USP • Relationship building (brand loyalty)• Higher average order and frequency• Premium pricing
Contest Model
• Testimonials/social proof (pictures, film, articles) • Create social change• Makes business fulfilling• Works for most businesses—going to do it for
affiliates at SlimBodySecret.com • Joe Polish example—Better Your Best (props)
Contest Model
• EAS sold—for a ton • Started GNS Inc: Golf supplements (Jeff Paul)• Four week launch (ugly)—Neuroswing $89.00• Invested 4K returned 16K in 48 hours• 2 page ad Golf Illustrated—26k, 50% loss TBI• Lesson 14: The art of autoship—discount• Backend—golf calm, golf energy, bars• 300K in sales (Yanik’s call came in 2000)
Golf Nutrition Sciences
Golf Nutrition Sciences
• Lesson 15: Track your numbers—front / back, LTV aging (adminder.com, hypertracker.com)
• Lesson 16: Live below your means• Going broke—150K• Lesson 17: Follow your passion—sold golf
weight loss kit—jackpot (dropped GNS) • Paid off credit cards one month • 3MM out of sister’s basement (2001)
• Value creation• Started contest model • Lesson 18: You can’t do it alone (rugged
individualist)• Lesson 19: Focus on unique ability• Lesson 20: Build business brain• Lesson 21: Big check theory
SlimBodyCoach.com
• Expanding contest—$100,000.00 Slim Body Challenge
• Book deal• Viral TV show online• Paid member site• Infomercial / TV spots• National radio, space ads, direct mail• Retail
The Future
• Review of offer• 7.5% conversion rate, cold opt-in email traffic• $30.00 + affiliate payout• http://www.slimbodysecret.com
SlimBodySecret.com
Opt in email
PPC
JV’s
Newsletter
MySpace
SEM
Banners / Pops
Co-reg
Radio
TV
Direct Mail
Space ads
PR
Affiliates
Viral
Opt in email
Traffic Sources
• The Make a Wish Foundation• Giveaway 1 year supply of products• DVD Giveaway
My Charity