travel site dashboard v1
TRANSCRIPT
Sample Travel Site DashboardChoose Month
KPI Room Night GOR A&P Spent A&P % We need 12 RN per day to hit Target
120 $31,200 $5,350 17% Sales 40% Up from previous month Let's Celebrate !!!
ACT ABP LY YTD VAR Bad Good Perfect
RN 120 272 26 428 -56% ─┼───────────
Sales Trend
Momentum 7.1 Room Nights Per Day
Aug-10 Sep-10 Oct-10
2.0 2.9 4.0
Destination EffectivenessA&P Cost RN Cost/R %
Sort By 1 2 3 4Sort Order ▲
MALAYSIA_FB 0 0 0 0%
SINGAPORE_FB 0 0 0 0%
AUSTRALIA 32 0.72 45 17%
CHINA 32 0.72 45 17%
JAPAN 32 0.72 45 17%
PHILLIPINES 32 1 45 17%
TAIWAN 32 1 45 17%
VIETNAM 32 1 45 17%
MACAU 553 12 45 17%
HONG KONG 642 14 45 17%
MALAYSIA 642 14 45 17%
THAILAND 803 18 45 17%
SINGAPORE 1070 24 45 17%
INDONESIA 1605 36 45 17%
Note:The Cost/RN benchmark is 10 Educated & Inspired by http://chandoo.org Last Updated as of : 17/4/2023 18:43
A M J J A S O N D J F M -
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
A S O -
1.0 2.0 3.0 4.0 5.0
A M J J A S O N D J F M0
400
800
Yahoo
FB
Online Oths
Newspaper
Fair
Offline Oths
3,000
450
1,600
300
-
-
-
Yahoo
FB
Online Oths
Newspaper
Fair
Offline Oths
39,434
4,800
13,806
3,240
5,000
15,000
-
A M J J A S O N D J F M0
100
200
300
400
500
600
700
800
900
1,000
0%
10%
20%
30%
40%
50%
60%
70%
RN A&P%
A M J J A S O N D J F M0
20
40
60
80
100
120
140
160
180
Total A&P Spending By Media
A&P Analysis
Cost / RN Trend
Select :
Momentum for Past 3 Months
Room Nights VS A&P% of GOR
Cost Per Room Night Trend
Performance
Site : Sample Travel Site Data TableMonth : 1. Daily A&P spend table including Google, Yahoo, FB, Ads, others BY DestinationAvg Rate 260 2. Daily RN by Destination
3. Daily TrafficsBad 50%Ok 80% ─ ┼
Cost/RN Benchmark 10 If the Cost per room night is higher this number, the city is highlighted
AUSTRALIACHINAHONG KONGINDONESIAJAPANMACAUMALAYSIAPHILLIPINESSINGAPORETAIWANTHAILANDVIETNAM
1. Daily A&P spend table including Google, Yahoo, FB, Ads, others BY Destination2. Daily RN by Destination
▐ ▐
If the Cost per room night is higher this number, the city is highlighted