trend forecasting portfolio

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!"#$%& !())*# +,-. /#*%0 "#*0$1/$2% "2#/324$2 356789:; 31$! 4<=<8 >? !97@:; A 1>7BC<; DBEFGH 35CIE>G 5G@ 17897B< 1>7BC< (GE9; J7:EGH 5G@ ?>B<65CFGH KCCEHGL<G9 F98<; M7:EGH N>BO>8E> KCCEHGL<G9 979>B; !5B5I 4<EHIPD5@< Q5@< />LC<R !97@<G9 %S2; !"#$%&'()

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I produced this portfolio for a SS '13 capsule collection, as part of my Fashion Buying and Forecasting unit on my Writing Fashion and Culture Course at Southampton Solent University

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Page 1: Trend Forecasting portfolio

!"#$%&'!())*#'+,-.''/#*%0'"#*0$1/$2%'"2#/324$2''

356789:;'31$!''4<=<8'>?'!97@:;'A'1>7BC<;'DBEFGH'35CIE>G'5G@'17897B<'1>7BC<'(GE9;'J7:EGH'5G@'?>B<65CFGH'KCCEHGL<G9'F98<;'M7:EGH'N>BO>8E>''KCCEHGL<G9'979>B;'!5B5I'4<EHIPD5@<'

Q5@<'/>LC<R''!97@<G9'%S2;'!"#$%&'()'

Page 2: Trend Forecasting portfolio

12%/*%/!'*+,-./,01+-2343,/5-!  #<HE>G'>?'EG9<B<C9'!  /I<'3B<G6I'#E=E<B5'+,-.'!  !9:8<'>G'9I<'3B<G6I'#E=E<B5'!  /I<'3B<G6I'#E=E<B5'-T+,'!  '-T+,C'8<EC7B<'U<5B'CI5N<C'5G@'679C'!  -T+,C'>G'9I<'!!V-.'659U58WC''!  -T+,C'B<=E=<@'!  0<CEHG<BC'9>'-T+,C'!N>B9'47X<''678/9-:;<,--=>-?3@380--A8B8;/-75B,C,-D5@,-A8B8;/-75B,C,-67/30E-A8B8;/-75B,C,-6;FF,/-'#(%@-G0@73/,H-7/309-I-75C,/0--'#(%@-G0@73/,H-7/309@-I-E/57+31@-*,<JB,@-50H-.5D/31@--*+,-157@;B,-18BB,1J80-!  /I<'CWEB9'!  /I<'9B>7C<B'!  /I<'@5:'@B<CC'!  /I<'CU<59<B'!  /I<'M8>7C<'!  /I<'<=<GEGH'@B<CC''!  /B<G@'5@5N95F>G''2,K,/,01,@--

Page 3: Trend Forecasting portfolio

REGION OF INTEREST

The French Riviera DI<G'M<HEGGEGH'9>'9IEGW'>?'M7E8@EGH'5'6>88<6F>G'?>B'!NBEGHY!7LL<B'-.Z'L:'EGEF58'9I>7HI9C'97BG<@'9>'9I<'B<HE>G'9I59'<NE9>LE[<C'H85L>7B'5G@'87X7B:Z'I>L<'9>'C>L<'>?'9I<'U<589IE<C9'@<CFG5F>GC'EG'9I<'U>B8@'5G@'N85:EGH'I>C9'9>'NB<CFHE>7C'CN>BFGH'5G@'\8L'<=<G9CZ'5RB56FGH'9I>7C5G@C'>?'6<8<MBEF<C'5G@'9I<'U<589I:'<56I':<5BZ'9IEC'EC'UI59'6>L<C'9>'LEG@'UI<G'$'9IEGW'>?'!NBEGHY!7LL<BS''

Page 4: Trend Forecasting portfolio

The French Riviera 2013

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$G9<BG5F>G58'L5B59I>G''

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Page 5: Trend Forecasting portfolio

.S-'"IE8EN'4EL'#<C>B9'^-.'''

1I8><'#<C>B9'^-.'

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!9<885')615B9G<:'#<C>B9'^-.'

#<C>B9'U<5BZ'>G6<'C<5C>G58'?5CIE>G'?>B'9I<'5`7<G9'6>GC7L<B'EC'G>U'5'?5CIE>G'9I59'EC'CN>B9<@'588':<5B'B>7G@Z'5C'N856<C'8EW<')5BM<885Z'"58L'J<56I'5G@'>?'6>7BC<'/I<'3B<G6I'#E=E<B5'5B<'M<EGH'=ECE9<@'588':<5B'B>7G@S''!F88'@<CEHG<@'5G@'L5BW<9<@'5C'87X7B:'Z'a758E9:'68>9IEGHZ'CEHGE?:EGH'B<85X5F>G'5G@'EG@78H<G6<Z'@<CEHG<BC'C76I'5C'!9<885')615B9G<:'5G@'"IE8EN'4EL'G<=<B'?5E8'9>'NB>@76<'5'C97GGEGH'65NC78<'6>88<6F>GZ'6>GCECFGH'>?'M<57F?78'CI<<B'?5MBE6C'5G@'6>>8'679CS''

/I<'3B<G6I'#E=E<B5'I5C'M<<G'5'?5=>BE9<'6<8<MBE9:'I>9CN>9'?>B':<5BCZ'@5FGH'M56W'9>'UI<G'5BEC9>6B59C'5G@'B>:589:'=5659<@'9I<B<Z'9>'b>88:U>>@'L>=E<'C95BCZ'L>@<8C'5G@'@<CEHG<BCS'D>B8@'B<G>UG<@'<=<G9C'C76I'5C'9I<'15GG<C'3E8L'3<CF=58'L<5GC'c>>B'8<GH9I'H>UGC'5G@'588'B>7G@'B<C>B9'H85L>7B'EC'9I<'>G8:'U5:'9>'H>'UI<G'=565FGH'I<B<S''

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Style on the French Riviera

Page 6: Trend Forecasting portfolio

The French Riviera 1920

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^07BEGH'9I<'-T+,C'5G@'.,C'9I<'1>9<'@eK[7BZ'9I<'C9BEN'>?')<@E9<BB5G<5G'6>5C98EG<'9I59'C9B<96I<C'-,,'LE8<C'?B>L'9I<'N>B9'>?'/>78>G'9>'9I<'$958E5G'M>B@<BZ'U5C'9I<'?5CIE>G5M8<'L<<FGH'N856<'?>B'IEHI'C>6E<9:V'

Page 7: Trend Forecasting portfolio

The 1920s Leisure wear shapes and cuts

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/I<'EL5H<'M<8>U'E887C9B59<C'9I<'E6>GE6'?5CIE>G'NE<6<C'>?'9I<'@<65@<S'/I<'@B>NPU5EC9'N8<59<@'CWEB9'N5EB<@'UE9I'5'8EHI9'CU<59<B'>B'65B@EH5GS'/I<'68>6I<'I59'CEgGH'>G'5'N<B?<698:'C9:8<@'M>MS'KG@'85C98:'C>L<'N<5B8'M<5@CZ'5'M>U'>B'G<6W'C65B?'9>'566<CC>BE[<S''

/I<'E887C9B5F>G'M<8>U'@<L>GC9B59<C'9I<'CI5N<C'5G@'679C'>?'85@E<C'@5:'@B<CC<CS'

/<GGEC'U5C'5'N>N785B'CN>B9'UE9I'U>L<G'EG'9I<'-T+,CS''

DIE8C9'L5G:'U>L<G'6>GFG7<@'9>'U<5B'L>B<'6>GC<B=5F=<'@B<CC<CZ'9I<'EG9B>@76F>G'>?'65C758'CN>B9'5gB<'U5C'UE@<8:'N>N785B'5L>GHC9':>7GHZ'?5CIE>G'6>GC6E>7C'U>L<GZ'5G@'E9'U5C'9IEC'C9:8<'>?'@B<CC'9I59'M<65L<'9I<'HB<59<C9'6I5GH<'EC'N>C9PU5B'?5CIE>GS''

Page 8: Trend Forecasting portfolio

/I<'659U58W'6>88<6F>GC'?>B'!!'V-.'C5U'@<CEHG<BC'C<G@EGH'<LM<88ECI<@'H>UGCZ'@<6>'L>F?C'5G@'@B>N'U5EC9'679C'C5CI5:EGH'@>UG'9I<'659U58WZ'8>>WEGH'8EW<'9I<:V@'h7C9'C9<NN<@'>i'>?'^/I<'&B<59'&59CM:V'C<9'E9C<8?S''

#58NI'457B<G'U<G9'UE9I'5G'E6<'6B<5LC'N5C9<8'N58<R<Z'EG6>BN>B5FGH'C>j'95E8>BEGH'5G@'9I<'E6>GE6'68>6I<'I59Z'UIE8C9'&766E'5G@'K8M<B95'3<BB<g'M<@5[[8<@'UE9I'L>G>6IB>L<'5G@'CI<<B'L<9588E6'c5NN<B'C9:8<C'5G@'C8EGW:'c>>BP8<GH9I'H>UGCS''

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1920s on the catwalk ss’13

Page 9: Trend Forecasting portfolio

1920s revived

/f'@B5L5'0>UG9>UG'KMM<:'kNE697B<@'8<jl'I5C'M<6>L<'5'67897B58'NI<G>L<G>G'U>B8@'UE@<Z'I<5=E8:'EGc7<G6EGH'@<CEHG'I>7C<CZ'5C'N<>N8<'5L<B6<'9I<LC<8=<C'EG'9I<'67897B<'5G@'CNEBE9'>?'9I<'@<65@<S''

/I<'<5H<B8:'5GF6EN59<@'B<L5W<'>?'!6>RC'3E9[H<B58@eC'/I<'&B<59'&59CM:V'UE88'M<'B<8<5C<@'<5B8:'+,-.Z'5G@'EC'C<9'9>'M<'5'L5h>B'EGc7<G6<'EG'B<=E=<@'?5CIE>GZ'?B>L'68>6I<'I59C'9>'<LM<88ECI<@'@B<CC<CS'''!95BBEGH'b>88:U>>@'G5L<C'C76I'5C'/>M:')5H7EB<'5G@'15B<:')788EH5G'kNE697B<@'M<8>Ul'9I<'L>=E<'UE88'7G@>7M9<@8:'N>7B'C>L<'H8E9['5G@'H85L>7B'EG9>'+,-.S''

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Page 10: Trend Forecasting portfolio

$9'U5C'68<5B'fE69>BE5'J<6WI5L'I5@'-T+,C'8<EC7B<U<5B'EG'LEG@'UI<G'CI<'@<CEHG<@'I<B'!NBEGH'!7LL<B'6>88<6F>G'?>B'+,-+S'$G'5G'5BB5:'>?'N5C9<8'9>G<C'5G@'87X<'?5MBE6CZ'fJ'H5=<'5'L>@<BG'9UEC9'9>'5'685CCE6'M5@LEG9>G'<GC<LM8<S'%>95M8:'9I<'@B>NPU5EC9'U5C'5'W<:'679'EG'9I<'6>88<6F>G'5C'U<B<'9I<'C8EGW:Z'CI<<B'?5MBE6C'7C<@S''

)5B6'Q56>MC'7C<@'5'CN85CI'>?'G<>G':<88>U'5G@'LEG9'HB<<GZ'9>'7N@59<'IEC'+,C'EGCNEB<@'6>88<6F>GS'1I5GG<8EGH'U>L<GVC'CN>B9'5gB<Z'9I<'N8<59<@'@B>NPU5EC9'U5C'5G'<CC<GF58'NE<6<Z'5C'U<B<'9I<'8EHI9'U<EHI9'CU<59<B'5G@'68>6I<'I59S'/I<'6>88<6F>G'58L>C9'9>>W'5'CN56<'5H<'97BGZ'UE9I'9I<'6>LMEG5F>G'>?'I<5@'U<5BZ'L<9588E6'5G@'G<>GS'''

b<B<'5B<'9U>'HB<59'<X5LN8<C'>?'@<CEHG<BC'UI>'I5=<'6I5GG<8<@'-T+,C'8<EC7B<U<5B'679C'UE9I'9I<'L>B<'B<6<G9'CN>B9'87X<'9B<G@'U<V=<'M<<G'UE9G<CCEGH':<5B'>G':<5BS'/I<'679C'5G@'CI5N<C'I5=<'M<<G'L>@<BGE[<@'UE9I'EG?7CE>GC'>?'6>8>7BZ'CIEG:'?5MBE6C'5G@'CN>B9C'U<5B'<8<L<G9C'C76I'5C'@B5UC9BEGHCZ'L<CI'5G@'[ENC'9>'6B<59<'5G'<@H:'?797BECF6'=EM<'9I59'EC'U<5B5M8<'?>B'9I<'L>@<BG'U>L5GS''

Designers do 1920s sport luxe

Page 11: Trend Forecasting portfolio

Sport Luxe

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fE69>BE5'J<6WI5L'''

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!N>B9'47X<'EC'5'9B<G@'95WEGH'>G'9I<'EGc7<G6<C'>?'=5BE>7C'U>B8@UE@<'CN>BFGH'<=<G9C'5G@'+,-+'U5C'N5BF6785B8:''5'MEH':<5B'?>B'9IEC'9B<G@'5C'JBE95EG'I>C9<@'9I<'+,-+'4>G@>G'28:LNE6CZ'UE9I'JBEFCI'@<CEHG<BC'EG687@EGH'fE69>BE5'J<6WI5L'5G@'!9<885')615B9G<:'EG9B>@76EGH'@B>N'U5EC9'I<LCZ'B56<B'679'9>NC'5G@'C8>76I'9B>7C<BC'>G9>'9I<'659U58WCS''

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Page 12: Trend Forecasting portfolio

My Vision ):'=ECE>G'?>B'L:'\G58'65NC78<'6>88<6F>G'@B5UC'>G'9I<'B<8<=5G9'C>7B6<C'B<C<5B6I<@Z'?B>L'9I<''3B<G6I'#E=E<B5'5G@'E9C'6>GG>95F>GC'UE9I'87X7B:Z'H85L>7B'5G@'EG@78H<G6<'EG'588'67897B58'5CN<69CZ'9>'9I<'@<65@<'>?'9I<'B>5BEGH'9U<GF<C'5G@'9I<'6>GG<6F>G'9I<:'CI5B<S'/IB>7HI>79Z'$'I5=<'?>67C<@'>G'9I<'8<EC7B<'U<5BYCN>B9'5CN<69'>?'?5CIE>GZ'@B5UEGH'EGCNEB5F>G'?B>L'9I<'NB<CFHE>7C'CN>BFGH'<=<G9C'M<EGH'I<8@'EG'9I59'B<HE>G'EG'9I<'6>LEGH':<5BCZ'9>'9I<'L5h>BZ'L>B<'B<6<G9'CN>BFGH'<=<G9C'9I59'I5=<'I<5=E8:'EGc7<G6<@'9B<G@CZ'N85:EGH'>G'9I<'CI5N<C'5G@'679C'9>'?5MBE6C'5G@'NBEG9C'Z'?B>L'C<5C>G'9>'C<5C>GS''/I<'-T+,C'8<EC7B<U<5B'@<CEHGC'I5=<'M<<G'9I<'NBEL5B:'EGc7<G6<'EG'9I<'\G58'8>>W'>?'L:'65NC78<'6>88<6F>GZ'6>LMEG<@'UE9I'9I<'6IE6Z'85E@'M56W'B<C>B9'?5CIE>GC'>?'9I<'3B<G6I'#E=E<B5'5G@'9I<'B<6<G9'<L<BH<G6<'>?'9I<'^!N>B9'47X<V'9B<G@S'DE9I'588'.'9IB<5@C'6>LMEG<@Z'$'I>N<'9>'NB>@76<'5'65NC78<'6>88<6F>G'9I59'<X7@<C'H85L>7B'5G@'C>NIECF65F>GZ'UE9I'E9C'FL<8<CC'679C'5G@'a758E9:'L59<BE58CZ'UIE8C9'M<EGH'B<8<=5G9Z'B<=E=EGH'5G'E6>GE6'@<65@<'UE9I'5G'<@H:'CN>B9'5NN5B<8S'/I<'9B<G@'5G@'<=<B:9IEGH'E9'<G65NC7859<C'UE88'E@<588:'M<'C7E9<@'9>'9I<'IEHIP<G@'@<CEHG<BC'5G@'*7B>N<5G'659U58WCZ'I>U<=<B'9I<'M<579:'>?'9IEC'9B<G@'EC'E9C'5ME8E9:'9>'M<'5@5N9<@'9>'L<<9'9I<'@<L5G@C'>?'9I<'IEHI'C9B<<9S''