“Understanding Your Digital Audience”

Understand | Define| Segment| Engage

Understand: Your Data & Tracking

Your Site Data Tracking

Understand: The Consumer Journey

Define: Your Audiences & Segment

Define: Your Audiences & Segment

Use Technology: Audience Groups

Use Technology: Audience Groups

Promotional Page

High Intent Visitor

Didn’t Purchase

Audience Pot

Engage: Influence Your Audiences

Engage: Influence Your Audiences

1st Purchase Interaction 1 Interaction 2

Data: Learn, Segment & Test

Thank You

Richard McKnightCo-Founder

@rmcknight1 @groundswellgro