tv operations (terrestrial, cable, satellite)
DESCRIPTION
Calculating briefly on the operations of a terrestrial station or cable/satellite operators/channels -- Departemen Ilmu Komunikasi, FISIP UITRANSCRIPT
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TV OPSMinggu ke-5
MANAJEMEN KEUANGAN STASIUN TELEVISI
Amelia H. Day, SS, ME7 Maret 2011
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Tech Update
VIDEOS
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MENGINTIP DAPUR
Terrestrial TV Station
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• PROGRAMMING: Prediksi programming (programming forecast)
• PRODUKSI: Pre-produksi Produksi Pasca-produksi
• BROADCAST OPS: Penayangan (live/delayed)
• SALES & MARKETING: Sales kit untuk biro iklan dan pengiklan
• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan
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MENGINTIP DAPUR
Cable Channels
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• PROGRAMMING & KERJASAMA PROGRAM: Programming, Creative and Channel Operations (dikepalai Country Manager of Korea, China atau region terkait)
• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST OPS: Broadcast Operations and Equipments
• SALES & MARKETING: Revenues & Partnerships
• BUSINESS DEVELOPMENT pengembangan bisnis terkait distribusi & pemasaran content
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MENGINTIP DAPUR
Cable/Sat Operator
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• TEKNIK: satellite & broadcast operations
• SALES & MARKETING: pemasaran paket siaran
• LEGAL: kontrak dengan content provider (international offices)
• BUSINESS DEVELOPMENT: pengembangan bisnis satelit dan content (terkadang harus membuat saluran lokal dengan tayangan rekaman atau produksi live lokal)
• CUSTOMER SERVICE: penanganan keluhan pelanggan
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MANAJEMEN
TV
STASIUNKONSEP
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Agenda SettingInspirationInfluencing
The Circle of Program InventionAnd Program refresh on Branding
Back Mind
Program Idea
Telecast
PositiveNegative
Psychological Talk
TitleContentLook / MannerCommercial
Program
PDBMarket – ( Viewers + Advertising )CompetitorsSlotCommunicationsPresenter / HostR & D
Feasibility Study
Rating & ShareRevenue
Evaluation 2R
Idealism
Refresh
Business CyclePresentasi Adjie Soeratmadjie, 5 Okt 2010
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Business Cycle
standardsco.com
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Business Cycle
danielnenni.com
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Business Cycle
Sir Terry Morris @ Youtube
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P R O
FISIPuiFILMandMEDIA
DUCTION COSTS
PROGRAM
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PRODUCTION STEPS
• Development pengembangan skenario hingga menjadi visualisasi (cetak biru/storyboard).
• Pre-production persiapan untuk produksi (syuting) dengan memilih (casting) para pemain atau presenter serta pembangunan setting (indoor) atau pencarian lokasi (outdoor)
• Production pengambilan gambar dan suara untuk disiarkan baik langsung (live) atau rekaman (tape delay)
• Post-Production penyuntingan gambar/suara, penambahan efek suara, grafis/animasi, titel penunjang produksi.
• Sales, PR & Distribution koordinasi perihal tayangan (sinopsis, durasi, periode tayang, dst.) ke bagian – teknik transmisi (distribusi sinyal) – sales/marketing (penjualan)– humas (pengumuman ke media lain dan masyarakat luas)
Sumber:http://en.wikipedia.org/wiki/Television_programhttp://en.wikipedia.org/wiki/Filmmaking
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BUDGET FIRST
www.kristofcreative.com
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BUDGET FIRST
www.kristofcreative.com
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BUDGET FIRST
www.kristofcreative.com
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BUDGET FIRST
www.kristofcreative.com
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BUDGET FIRST
www.kristofcreative.com
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BUDGET FIRSTfinally…
www.kristofcreative.com
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BUDGET FIRST
secure.freshsliced.com
23BUDGET FIRST secure.freshsliced.com
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Production Costs
• Fixed Costs: camera, editing suite, building, mobile genset, etc.
• Variable Costs: mini DV, labour wages, electricity, etc.
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Different GenreSame Calculation… sort of
• Preproduction costs• Production costs• Post-production costs
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Production to On-Air
• Preproduction costs• Production costs• Post-production costs
+ Broadcast operations costs
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Broadcast Ops Costs
• Fixed Costs: broadcast servers, fibre optics infrastructure, satellite bird, etc.
• Variable Costs: network connections fee, satellite transponder subscription, mobile uplink & broadcast facilities, labour wages, etc.
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BROADCASTOPERAT ONS COSTS
Examples
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BO: QUALITY CONTROL/EDIT
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Production Editing Costs
• Fixed Costs: Avid editing -equipment
• Variable Costs: Avid editing -overseas traininghttp://www.lynda.com/Media-Composer-5-tutorials/avid-essential-training/63147-2.html
http://shop.avid.com/store/category.do?category=avid-video-editing-production
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BO: BROADCAST SERVER
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Broadcast Monitoring Costs
• Fixed Costs: broadcasts monitoring package -equipment
• Variable Costs: labour wages, 3 shifts for 24/7 operations
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BO: BROADCAST MONITORING
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Broadcast Monitoring Costs
• Fixed Costs: Avid broadcast servers -equipment
• Variable Costs: Avid broadcast servers operations -electricity
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BO: TRANSMITTER (TX)
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Production Editing Costs
• Fixed Costs: transceiver tower
• Variable Costs: labour wages, electricity, spareparts
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SALE$ & MARKETING
TV income
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TER
ES
TRIA
L
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Advertising vs. Subscription Fee
• Iklan (advertising) biasa ditempatkan di: – Non-premium channel : CNN, E Channel– Barker Channel atau saluran khusus promo program paket
saluran (channel) dari satu lembaga penyiaran berlangganan (pay TV operator )
– DRTV (direct response TV), homeshopping channel
• Uang berlangganan (subscription fee):– Premium (biasanya saluran film, olahraga)– Basic (di luar film dan olahraga)
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STRUCTURE &INVESTMENT PLAN
A TV Corporation
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Investment Plan
TATA ANNOUNCES USD $430 MILLION INVESTMENT PLAN.Networks Update - March 1, 2009
Tata Communications, a leading provider of a new world of communications, has announced its USD $430 million strategic investment plan in the Asia Pacific (APAC) region. The investments include developing the Tata Communications Exchange, a new world-class Internet Data Center (IDC), and the completion of the main segment of its TGN-Intra Asia Cable System.
http://www.entrepreneur.com/tradejournals/article/194248792.html
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Corporate Structure
Tata Communications (wikipedia): Berasal dari perusahaan milik negara (pemerintah India) bernama VSNL atau Videsh Sanchaar Nigam Limited (1986). VSNL diambil alih oleh Tata Group dan diberi nama baru: Tata Communications Ltd. (13 February 2008)
VSNL: provider of international wholesale voice services (VSNL = Videsh Sanchaar Nigam Limited)
MTNL: provider domestic calls within the Mumbai and Delhi Metropolitan areas (MTNL = Mahanagar Telephone Nigam Limited)
BSNL: all domestic long-distance telecommunication services and infrastructure (BSNL = Bharat Sanchar Nigam Limited)
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Corporate Structure
Engineering
EnergyChemicals
Consumer Products
Services
Information systems and communications
44www.khairul-syahir.com
45http://www.tatacommunications.com/investors/
Contact CenterHosted Contact CenterInstaCCManaged VoiceWhy Tata Communications?SecurityCPE-BasedCloud-BasedProfessional Services
Instant PerformanceInstaComputeInstaAppsProfessional Services And OutsourcingApplicationNetwork
IndiaBanking, Financial Services, InsuranceIt ServicesIt-Enabled ServicesGovernmentIndustrial & DistributionMedia & EntertainmentNetwork Applications
NetworkVPN ServicesInternetInternational Private LineIndia Private LineCDNFibre Channel Services
Global Media andEntertainment SolutionsMosaicVideo ConnectSatellite Broadcasting
Data CenterColocationManaged Hosting & Storage
CollaborationAudio / Web ConferencingTelepresence Exchange Services
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TV BUSINESS CYCLE
next week
Sales, Profit,
Retained Profit