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AND PRESENT Tweet This Job! Best Practices for Social Media in Talent Acquistion and Background Screening Phone #: (909) 259-0012 Access Code: 310-965-552 Technical issues? Email [email protected]

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Tips and tricks for using social media in your talent recruitment efforts What HR needs to know about social media and background checks Best practices for social media in recruitment and employment screening

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Page 1: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

AND

PRESENT Tweet This Job!

Best Practices for Social Media in Talent Acquistion and Background Screening

Phone #: (909) 259-0012 Access Code: 310-965-552 Technical issues? Email [email protected]

Page 2: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Type  ques)on  here  

Type your comments and questions here any time

during the webinar

Raise your virtual hand to ask an audio question at

the end

How To Interact Today

Page 3: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Today’s Presenters

Rachel Bell Director of Marketing

HiringThing.com

Ted Moss CEO

Crimcheck.com

Page 4: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Today We’re Going To Cover:

How to leverage social media to find great talent.

And how to use social media in background

checks.

Page 5: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Rachel Bell Director of Marketing

HiringThing

Social Media and Talent Acquisition

Page 6: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

You’ll Need a Social Media Plan

Build a Foundation

Company Guidelines

Find Candidates On Social Media

Evaluate and Modify Process

Page 7: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

The Hiring Landscape Is Changing.

Today over 90% of companies use social media for recruiting.

Page 8: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

§  77% of job seekers expect to see a company career site §  94% say employers should present themselves on at

least one social or professional platform §  61% expect employers to have a Facebook career page §  More than half of job seekers look for a company page

on LinkedIn

Why You Need A Social Media Presence

Page 9: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Highlight Your Company’s Features

Showcase Your Work

Put a Spotlight on Your People

Show Off Your Culture

Brag About Unique Benefits

Page 10: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

§  If you’re being social in recruitment, you want to consider how open you are to letting employees use social media at work

§  Your company’s recruitment strategy should reflect the policy. You don’t want to give candidates the wrong impression

§  Have a clear process for employees who are participating in your for social referral program

§  Track and measure which sources work best to attract quality candidates

Be Open to Internal Social Media Usage

Page 11: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Three Tips For Finding Candidates On Social Media

1. Use LinkedIn, Twitter and Facebook to find passive job seekers

2. Ask your employees to reach out to their networks

3. Use targeted groups, communities and hashtags to get found

Page 12: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Evaluate and Modify the Process

Set key performance indicators

Record and analyze data

Get feedback from candidates

Ask for employee input

Page 13: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Ted L. Moss, CPP CEO Crimcheck.com

Social Media and Employment Screening

Page 14: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Social Media : Pre-Hire

of hiring managers used social networking sites when screening applicants

Page 15: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Social Media : Pre-Hire

Pros - Risk Management - Negligent Hiring Mitigation

•  To ensure that there are no ”alarm bells” -Negative Comments about previous employer -Violent Tendencies

*What if the candidate had openly violent comments on social media and you did not make even a casual search?

Should I check out an applicant’s Facebook, LinkedIn, or other social media or internet sources?

Page 16: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Social Media and Employment Screening

The Employer’s Responsibility

What if negative information is out there on public sites, and you didn’t check? What can be found in a simple Google search? Is it relevant?

Page 17: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Social Media and Employment Screening Should I check out an applicant’s Facebook, LinkedIn, or other social media sites?

Cons - Potential Discrimination - Misjudgments

•  Title VII - Finding out more than you need to know •  Accuracy - Who is generating the content? Can it be

validated? •  Legislation – increased laws prohibiting password

requests

Page 18: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Social Media and Employment Screening

What can you find out when viewing someone’s Social media pages?

Protected Classes Sex Religion Sexual Orientation Age Race Disability

Page 19: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Social Media and Employment Screening

Password Requests: Password Demand laws are being passed in many states How do you want to be viewed as a potential employer? Who do you want to attract?

Gen Y and and Millennials are sensitive to these requests

Page 20: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Best Practices for Social Media Screening

Have a written policy

Don’t ask for Passwords

No Searching until candidate is in final stages of interview

Keep the researcher

separate from the decision

maker

Page 21: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Best Practices for Social Media Screening

A screening policy should address: (this is just the tip of the iceberg) -Who -When -Adverse Action -FCRA legislation -Your state’s and industry laws and requirements -EEOC recommendations job relatedness use of criminal records in screening -Social media screening

Have a screening policy in place which included social media screening (SHRM has a good example)

Page 22: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Best Practices for Social Media Screening

Don’t ask for passwords

It’s invasive, frowned upon, and with all the new

legislation pending, will probably be illegal nationwide soon.

Page 23: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Best Practices for Social Media Screening

Search only after initial in-person meeting when the interviewee is a viable candidate to avoid accusations of discrimination

Don’t search the internet until the candidate is in the final running; or at the time of running the background check

Page 24: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Best Practices for Social Media Screening

•  An HR person not involved in the decision making process •  A legal team member •  Other uninvolved employee •  Third Party Provider Also, make sure they follow specified guidelines about what you are looking for: •  Violent comments •  Illegal drug use •  Badmouthing current/past employers

Utilize an uninvolved third party to do the research

Page 25: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Crimcheck.com Headquartered in Strongsville, Ohio, Crimcheck.com is one of the leading

authorities in the employment screening industry.

Crimcheck partners with HiringThing to give customers the ability to order, manage and track background screening components for job candidates right from their HiringThing dashboard. A recent Crimcheck client survey shows that on average, our clients see the following results compared to their previous screening vendor with our help: Call 877-992-4325 to speak with us about a custom designed screening program for your company.

1. 36% reduction in bad hires 2. 30% reduction in employee turn-over 3. 32% reduction in absenteeism, theft and fraud 4. 18% decrease in the turn-around time of their background reports

Page 26: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks

Overview of HiringThing Easy to use software that helps companies hire

Fast, affordable solution for getting job openings filled

Fully customizable –hire the way you want to

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Questions?

Page 28: Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks