CAPABILITIES OVERVIEW

INTRODUCTION TO TWIST ...A SMALL BUSINESS WITH BIG IDEAS

Twist is a lean, agile, relationship-rich communications powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off the chart results.

How?

Twist offers you just that little extra “something” that breathes life into your brand or campaign and positions your business, product or service as a consumer “must have”. Your team is designed to meet your needs, features some of the brightest minds, and it is those minds that actually work on your business. We keep it sleek, not loading your account with extra bodies that drive costs up without adding value.

Twist is the un-agency!

CAPABILITIESWe service local, national, and international clients in a wide range of verticals:

Fully integrated strategic planning (and we enjoy implementing too!)

Product/business launches Brand revitalization and/or repositioning Target market extension Visibility enhancement !Public relations

Press materials – electronic and physical National and international onsite media relations Partnership development Press tours and events Media training Speechwriting

CAPABILITIES CONTINUED....

!Promotions !!Government and community relations !Interactive marketing/social media !Event production and support

Concept development Red carpet and green room management Internal team support

!Creative services

Collateral development and refresh Branding Presentations Website/microsite design Revision of non-US materials for the US marketplace

SAMPLE OF CLIENTS SERVICED

CASE STUDIES &

CREATIVE SAMPLES

★ Please note, campaign information and results statistics may be limited due to client and/or partner agency confidentiality agreements

CASE STUDY: WAL-MART Challenge: Position Wal-Mart as caring, connected to the community, and cool enough to meet the needs of the elusive “selective shopper”.

Solution: A brand-enhancing partnership with Time Warner was developed to link Wal-Mart with the film world. In addition to revenue generating in-store movie promotions and award-winning creative, the campaign called “Voices of Color” featured the nationally televised Wal-Mart commissioned documentary entitled “Will to Survive - The Story of the Gullah/Geechee Nation. To further drive visibility for the retailer we:

• Created a multi-dimensional education program as support for the film - curriculum kits were distributed globally to schools, non-profits, churches and libraries at no charge.

• Developed strategic partnerships with the Field Museum (Chicago), members of the State House of Representatives and State Assembly, Schomburg Cultural Center (New York) and many others to expand program visibility and enhance the retailer’s corporate reputation.

• Hosted highly-experiential, standing room only film launch events chock-full of celebrities, tastemakers, media, and community and political influencers (as attendees and participants) in Chicago, New York, Miami, San Francisco, Los Angeles, and Berlin, Germany.

Results: This campaign resulted in tens of millions of national and international media impressions as well positive word-of-mouth buzz from around the globe. Beneficial relationships were built, congratulatory letters from politicians, educators, and the general public (many of whom were not originally fans of the retailer) were received. Six Telly honors and an International Cinema Award were earned.

“...the film screenings were great events.  Wal-Mart was was well received by the crowd.  As a company we had some good media visibility and appreciation by key influencers. The reception was very well orchestrated and quite effective..”   K. McCall Public Affairs Wal-Mart Stores

CASE STUDY: BPChallenge: Generate interest in the BP franchise program among ambitious, entrepreneurial professionals of color and women who have at least $700,000 of liquid capital available and could support a $3-4 million investment. Target markets were Chicago, Indianapolis, Cleveland, Pittsburgh, and Atlanta. !Solution: Twist and our agency partner implemented a multi-layered, “grass-roots” approach to meet our objective:

• Collaborated with high-level influencers to further our efforts to ensure that all key leaders and influencers within the market were included.

• Secured relationships with pivotal business, government, and community leaders, such as Mayor Franklin of Atlanta, as a way to build a coalition, and assist us in our community outreach efforts.

• Hosted successful informational meetings, luncheons and dinners with agency-identified government officials, business, community, religious, and civic leaders to help educate and raise awareness about the BP franchise program. !Results: By every measure, our efforts were a success. It was the first time the client ever participated in a forum like this and was so positively received - they were amazed at the caliber of influencers, politicians and prospective investors who attended the meetings and expressed interest in the BP franchise offering. The meetings were well-represented with politicians such as Atlanta Mayor Shirley Franklin; key influencers from the Chambers of Commerce and lead social organizations; CEOs of mid-size firms; and c-suite executives in the banking, legal and finance industry. Many came prepared to discuss and/or start the sales process - which helped BP executives meet their business development goals. The client was so impressed with the team’s work that they contracted the team to use this same model to attract an even wider audience of prospects.

“Jetta brought a strategic perspective to my business that help the company find, reach and secure its diversity goals. She has key contacts throughout the US and is able to mobilize at a moments notice. I am impressed with her candor and ability to formulate and get the right message to the client. Her keen understanding of PR strategies and tactics for media and corporate communities is extremely valuable. I would highly recommend Jetta and her company as a partner for any major projects. Jetta made me and our company look good while exceeding our objectives. Jetta will be the first person I call for our next PR project.” !M. Carr - National Franchise Manager, BP

Challenge: Generate excitement and awareness about the new Gucci store opening, create consumer engagement with the Gucci brand and product while providing online support for off-line marketing and PR activities. !Solution: Leverage user-generated content to enhance online consumer experience and create buzz around the opening:

• Local fashionistas were asked to submit photo of their favorite New York spot.

• This included the engagement of Gucci CEO, creative director, renowned international fashion bloggers, and Gucci consumers.

• Best entries were added to the Google map, and the four top posts won a limited edition Gucci Loves NY handbag.

• Interactive map and location data were integrated to enhance site navigation and consumer experience.

The opening was filled to capacity and well covered by the press.

CASE STUDY: GUCCI LOVES NY

CASE STUDY: COCA-COLA Challenge: Fully leverage Essence Music Festival sponsorship to deliver maximum exposure for Coca-Cola in the media and marketplace; ensuring that in the sea of sponsors, Coca-Cola shined the brightest.

Solution: Twist and our agency partner implemented an aggressive media push to ensure Coca-Cola’s efforts were recognized in local and national media. Prior to the event, we engaged the press to develop coverage opportunities and position Coca-Cola’s media relations team as a trusted and responsive information source. Outreach efforts included: !

• Pre-pitched local broadcast outlets several days prior to the release of Coca-Cola’s EMF press release to gain traction, stoke interest

• Personally invited attending media to Coca-Cola events (which we designed to be alluring to the press)

• Connected the Coca-Cola client with high-profile celebrities for coverage-generating photographs

• Every day, mass-distributed media alerts and personally crafted media pitches and e-mails were serviced to keep Coca-Cola at the forefront of the media’s mind.

• Working closely with the dedicated wire image photographer, we developed shot lists for each of the planned Coca-Cola events and cataloged images to ease the approval process.

!Media relations efforts to promote The Coca-Cola Company’s involvement with and sponsorship of the 2008 EMF were a tremendous success, as Coca-Cola and its brand were featured in a number of national and local print, broadcast and web-based outlets. This was one of the best media efforts Coca-Cola had seen in their years of sponsoring the EMF.

“…you guys rocked the PR plan!”   !S. Ringer Portfolio Activation Manager Coca-Cola North America

CASE STUDY: IDOT Challenge: About to embark on a massive $1 billion project to reconstruct the Dan Ryan and Kingery expressways in Chicago, the Illinois Department of Transportation faced issues of credibility and trust based on a historically dicey past relationship with the community. IDOT was under new leadership and needed assistance with changing the way they were perceived and counsel on how best to keep drivers informed of traffic impacts and encourage them to re-route. !Solution: We designed an integrated marketing program focused on honest, open, responsive and inclusive communications: !

“Road Doctors” - an ad campaign featuring actual IDOT engineers “performing open highway surgery” was developed to portray the project as a necessary improvement and to humanize IDOT workers. “There is a way out. Reroute!” - an integrated marketing effort encouraged use of alternate routes to help maintain efficient traffic flow. Through numerous events and one-on-one meetings with the media, community organizations, local businesses and elected officials, the team raised awareness of IDOT’s community hiring and small business contracting initiatives - positioning IDOT as a committed employer - which resulted in increased support from the community. !We secured more than 2,400 articles. One day before construction, the Chicago Sun-Times wrote “the incessant drumbeat that drivers should avoid the Dan Ryan Expressway is getting through to the people” and a week into construction, the Chicago Tribune reported a 30% increase in South Side commuter train ridership. The campaign was honored with the Gold 2006 Service Industry Advertising

“You raised the bar for the other Dan Ryan consultants...” !R. Black Chief of Staff Illinois Department of Transportation

CASE STUDY: DOGNINChallenge: Dognin, well-crafted, stylish handbags from Paris, had visibility and rave reviews in Europe, China and Japan, but sought to enter the U.S. market with bang. Dognin sought strategic planning counsel on how to drive awareness and demand for their luxury product as well as the proper allocation of their U.S. marketing budget.

Solution: We flew to Paris to immerse ourselves in the corporate culture and connect with the company’s leadership. Utilizing this knowledge and keeping sales goals and budget in mind, an integrated plan was designed featuring:

• Courting of U.S. distributors, major department stores, and boutiques.

• Leveraging celebrity usage of the handbag as part of the awareness strategy (i.e. – Dognin bag was carried by the character Samantha in “Sex in the City” episode).

• Development of informational, high-impact electronic press kit.

• Media relations – Strategic outreach to print, internet, broadcast media and fashion blogs to drive coverage which would result in the awareness of Dognin among their key demographic (style-conscious women 18-54, earning $90k and above).

• Influencer relations – Connecting with trendsetters through scintillating events.

The client now has clear direction and a plan of action which has resulted in excellent budget allocation decisions and has prevented the wasting of funds.

!

Case Code: XNA3K

And he might be your most important consumer. At Nielsen, we’ll help him find your product on the shelf. Our category management solutions deliver unique & actionable shopper insights that help you drive value in & around each store. Contact a Nielsen client service associate to learn how our solutions can lead to increased sales and greater distribution at Wal-Mart and other larger retailers. CALL 866-524-2568.

He shops in store 1502 twice a week.

Who is this guy? WATCHES 2 HOURS OF TV EVERY DAY, AND 5 ON SUNDAYS.

HAS AT LEAST ONE GOOD FRIEND.

MARRIED. 2 KIDSCOLLEGE GRADUATE.

NEEDS A SHIRT.

CONSUMES 2.5 GALLONS OF BEVERAGES WEEKLY.

CASE STUDY: NIELSENChallenge: Develop attention grabbing collateral that would correctly position Nielsen as not only a data provider, but a high-touch, insightful resource with broad capabilities able to provide real industry intelligence and thought leadership.

Solution: Twist and our creative agency partners worked hand-in-hand with Nielsen to gain a complete understanding of the full scope of the product categories and brand messages; and ensured they translated to key brand hot buttons /messaging requirements.

• This campaign, aptly named “Who”, identified the B to B consumer, and their target audience, and spoke to them in their own voice.

• The ad templates showed people using everyday consumer products as well as corporate marketing teams in their day-to-day environments and gave insight into “Who” they really were and what they needed, loved, and desired.

• This arresting, innovative campaign delivered on our promise of flexibility of use (from ad book to billboard) and to have the ability to break though the barriers of the harried B to B consume ever barraged by messages during business travel.

! !!!!

!

“I wanted to take this time to thank you for the wonderful job you all did on developing our consumer ads. They are working wonderfully well for us. I very much appreciate your creativity, professionalism and patience as we worked through this project”. !C. Pearson-McNeil SVP of Communications Nielsen

CREATIVE: PRINT/BRANDINGOhio Tourism

Auchentoshan

Nielsen Chaka Khan

McGaw YMCA

War

CREATIVE: ANNUAL REPORT DESIGN James R. Jordan Foundation

CREATIVE: WEBSITE DEVELOPMENT

Website currently under developmentDETROIT MOTOR CITY FALCONS WEBSITE

CREATIVE: WEBSITE DESIGN AND BRANDING

http://directeffect.net/tusk/2/splash.htm High speed internet connected needed to view site optimally

TUSKEGEE AIRMEN TRIBUTE SITE

TWIST TEAM

LEAD CONSULTANT: JETTA BATESUnconventional. Passionate. Collaborative. Whirlwind. Results …

When Jetta Bates thought about her attributes and what was important in her professional and personal life, it made perfect sense to name her company Twist Communications. After all, she lives life that way – with a twist.

Bates knew doing business in today’s competitive environment required more than adhering to traditional corporate orthodoxies. The action, attention, sales and profits go to those companies and individuals who are agile, fresh and offer products and messages imbued with authenticity. At Twist, Bates services a variety of national and international clients in film, fashion, beverage, retail, entertainment, tourism and nonprofits. These clients benefit from original, fully integrated strategic approaches that make a sincere connection to the marketplace.

Bates’ extensive client experience includes: Nielsen, BP, The Embassy of France, Miller, Coca-Cola, U.S. Cellular, Sears, BMW and Euro Chicago. She consulted with Daewoo and traveled to Korea to assist the company’s entry into the U.S. marketplace. Bates also was a member of the market introduction team for US Cellular (formerly PrimeCo), the first digital wireless carrier in the United States. She helped US Cellular exceed their sales goals by 210 percent.  !In government, Bates lead community and government relations for the Chicago Transit Authority’s $530 million Brown Line rail renovation. Bates ensured that the project was successfully capitalized at the federal level by obtaining support of the media, elected officials and community leaders. She was then selected to direct and create the advertising and public outreach campaign for the Illinois Department of Transportation’s $1 billion renovation of the Dan Ryan and Kingery Expressways, which resulted in the design of a groundbreaking, award-winning, integrated marketing campaign that caught the much-needed attention of Chicago commuters.

Through her unique vision and consistent record of success linking organizations to their targets inextricably, Bates has also successfully managed national publicity efforts around Wal-Mart/ Time Warner’s Voices of Color initiative. She designed and led the integrated, national campaign for the corresponding award-winning documentary “Will to Survive.”

A Columbia College graduate, Bates hails from Chicago but is passionate about her global citizenry. In addition to her work in communications, Bates is also a travel expert, focusing on culturally experiential tourism. She is a contributor to many lifestyle publications and has amassed an impressive array of awards, including Executive of the Year, US Cellular merit award for marketing/sales, two President’s Clubs and the Gold SIAA award for public relations excellence. Moreover, her innovative and strategic thinking earned Wal-Mart six Telly honors and an International Cinema award.   

TEAM BIOS: TERESKA HAMANTereska E. Haman is a seasoned communications professional who has helped companies focus on developing solutions to optimize their profitability and build their presence in the marketplace for over 15 years. She has served as a driving force across world class marketing agencies leading consumer-focused initiatives in multiple arenas — including McCann Worldgroup where she led a team of marketing professionals in transforming the retail landscape for Verizon Wireless and Telecom multiple channels and store types. !Prior to McCann Worldgroup, Tereska worked at DDB, where she managed customer relationship marketing programs for The Home Depot and Midas. At EURO RSCG 4D, she helped develop direct mail, customer retention and loyalty initiatives for clients such as Sears, UnitedHealth Group and the American Bar Association. Also while at EURO, Tereska worked on the launch of ExxonMobil’s single branding identity campaign providing sales collateral, merchandising as well developing direct mail for their retail locations. In addition, Tereska has spear-headed multicultural efforts for Burrell Communications across four of Procter & Gamble’s billion dollar brands including Crest, Tampax, Folgers and Gain laundry detergent. !In addition to her professional endeavors, Tereska has involved herself in philanthropic efforts throughout her life including direct service, event planning, fundraising development, and marketing communications. Tereska served as Co-Chair of the African-American Women Leadership Council for the Chicago Foundation for Women and was a founding member of the Associate Board and later became the Associate Board chair of Scholarship Chicago. In addition, she has headed pro-bono programs for several organizations leveraging her corporate ties. !Adding to her volunteerism and pro-bono work, Tereska also founded and operated a not-for-profit geared towards bridging societal gaps among women and girls as well as building self-esteem and sisterhood. She was also honored as a “Tomorrow’s Leaders Today” recipient by Public Allies, an organization geared towards advancing new leadership to strengthen communities, nonprofits and civic participation. !Her corporate and not-for-profit experiences have provided Tereska with a level of expertise in consumer engagement, account/team management, client/community relations, strategic development, and conflict/resolution tactics. Tereska earned her B.A. in English from the University of Delaware and is also member of Alpha Kappa Alpha Sorority, Inc. !

TEAM BIOS: DESIGN/TECHNOLOGY PARTNERS

Direct Effect New Media has more than 20 years experience in design and art direction, having worked on projects including intranet design, brand development, rich media website creation, and print campaigns for clients such as Kraft Foods, Bally's Total Fitness, The Nielsen Company, City of Chicago, and Coca-Cola. !Direct Effect’s founder Courtney Jolliff - artist, cutting edge designer, developer, and all around creative visionary - has earned more than 25 industry awards. !

Direct Effect

Codio Enterprise has a diverse pool of talented developers with over a decade of experience who work in a multitude of environmental platforms such as: Flash, PHP, .NET, Java, and animation - and have experience in intranet/extranet technology, community applications, social networks, information gateways/portals, desktop applications, and data management. Codio Enterprise works hard to provide superior client service by providing realistic time lines for projects and meeting all deadlines. Clients are walked through every step of the process to assure them that their needs are understood and being executed in a systematic fashion.

Codio Enterprise