twitter training deck 1 2013.10.14

23
Tweet Well for Good Alan Rosenblatt, Ph.D. Partner, Turner Strategies [email protected] Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com

Upload: alan-rosenblatt

Post on 01-Sep-2014

509 views

Category:

Technology


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Twitter Training Deck 1 2013.10.14

Tweet Well for GoodAlan Rosenblatt, Ph.D.

Partner, Turner [email protected]

Me on Twitter@DrDigipol

@TakeActionNews@HaikuProgress

My Weekly BlogsSocialMediaToday.comTakeActionNews.com

Turner Strategies@TurnrStrategies

TurnerStrategies.com

Page 2: Twitter Training Deck 1 2013.10.14

What we’ll cover

• Twitter?• Why tweet?• What to tweet?• How to tweet well?• How to build your audience?• How to build your community?• How to know how well you are doing?

Page 3: Twitter Training Deck 1 2013.10.14

Twitter?

How people see you on Twitter?

Page 4: Twitter Training Deck 1 2013.10.14

Who’s engaging with you on Twitter?

Twitter?

Page 5: Twitter Training Deck 1 2013.10.14

Your Twitter Homepage

Twitter?

Page 6: Twitter Training Deck 1 2013.10.14

Not on Twitter, Yet?

Twitter?

Page 7: Twitter Training Deck 1 2013.10.14

Your Account Settings

Twitter?

Page 8: Twitter Training Deck 1 2013.10.14

Why Twitter?

• To grow your professional reputation• To connect with old friends and new• To comment on life, love and happiness

– (or not)• To share what you learn• To champion your cause• To influence

Why should you tweet?

Page 9: Twitter Training Deck 1 2013.10.14

What to tweet?

• Your latest publications and work• Something you read, heard or saw• Your professional opinion about something

you read, heard or saw• BREAKING NEWS, news and your analysis of it• What you had for breakfast… no… really

Content Rules!

Page 10: Twitter Training Deck 1 2013.10.14

Tweet About Your Work• Tweet about your colleagues’ work• Tweet about your organization’s work• Tweet about allied organizations’ work• Tweet about live events• Tweet about your cause

• Tweet your comments• Share their comments• Engage in conversations

What to tweet?

Page 11: Twitter Training Deck 1 2013.10.14

How to tweet well?.@PatMcCrory... #MoralMonday is outside your door. Join us. http://twitpic.com/xyzw ;

http://bit.ly/moralmonday #NC #p2 @NCNAACP @Adv_Project

140 characters is plenty 9-second sound-byte Syllogisms Links to more content (blog post, video, image…) Haikus

3 ways to make a link in Twitter @mention, #Hashtag, URL

Example: Targeting a Member of Congress Trackable link to measure click thrus Use key audience hashtags Alert watchdogs on Twitter

Anatomy of a tweet

Page 12: Twitter Training Deck 1 2013.10.14

These Tweets Get More Traction• Add an image or video• PUT A HEADLINE: in your tweet• People love lists• Use the right hashtags• Mention someone who might retweet you• Add “Please Retweet” at the end. (less effective:

“Please RT” & “Pls RT”)• Manual RT w/ comment:

– “THIS--> RT @Adv_Project: Sum ipso Latin wordsius. #MoralMonday”

How to Tweet Well?

Page 13: Twitter Training Deck 1 2013.10.14

How to build your audience?• Connect – Follow people you want following you

• If you tweet about their interests 15-30% will follow you back.• Engage – Talk to people you want following you

• Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse.

• Recommend – RT/#FF followers you want• Recommend people you want following you to your followers.

• Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE

Follow, Engage, Recommend, Repeat

Page 14: Twitter Training Deck 1 2013.10.14

Finding People to Follow

• Serendipity – People you follow mention and RT others• Research – Keyword & hashtag searches• Directories – Special Twitter search tools• Drilling Down – Into followers, followed & lists of other

tweeters

How to build your audience?

Page 15: Twitter Training Deck 1 2013.10.14

Directories & List Builders

• Directories of influential tweeters– WeFollow.com – Keyword & location– Tweetbe.at – Keywords– ListAtlas.com – Twitter Lists– Twiangulate.com – Mine Followers

• Register on the directories so people find you

How to build your audience?

Page 17: Twitter Training Deck 1 2013.10.14

Find influencers to follow – Drilling on Twitter

• Find an issue expert– Follow who they

follow– Follow their followers– Follow their lists

How to build your audience?

Page 18: Twitter Training Deck 1 2013.10.14

Search on Twitter

• Twitter’s Advanced Search

– Search keywords– Search hashtag– Search by tweeter– Search by location– Search by sentiment

How to build your audience?

Page 19: Twitter Training Deck 1 2013.10.14

Clean your list – Unfollow dead weight

• Twitter limits– Until you have 2,000 followers, you can only follow

2,000– Beyond that, you can follow 10% more than follow you

• Purge followers to maintain room to grow– People who don’t follow you back (unless they are

interesting)– People who never retweet others– People who SPAM, shills, etc.

How to build your audience?

Page 20: Twitter Training Deck 1 2013.10.14

How to build your community?

• When you find people with shared interests, engage them in conversations.

• Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc.• Link your conversation with a common hashtag• It’s just like doing it offline…

Create conversations

Page 21: Twitter Training Deck 1 2013.10.14

How to know how well you are doing?

• Audience engagement– You want RT, #FF, shares, comments, likes, repins & 1+

• Audience quality (& size)– You want influencers, press & policymakers

• Driving traffic to your website & email lists– You want clicks & views

Measuring Success

Page 22: Twitter Training Deck 1 2013.10.14

Tools to Use• Klout.com• Twitalyzer.com• TweetReach.com• Topsy.com• SocialMention.com• TwitterCounter.com

How to know how well you are doing?

Page 23: Twitter Training Deck 1 2013.10.14

Tweet Well for GoodAlan Rosenblatt, Ph.D.

Partner, Turner [email protected]

Me on Twitter@DrDigipol

@TakeActionNews@HaikuProgress

My Weekly BlogsSocialMediaToday.comTakeActionNews.com

Turner Strategies@TurnrStrategies

TurnerStrategies.com