Social Media Tradebook Review

Whitney Gonzalez

Shel Israel@shelisrael

Writer (coauthor of Naked Conversations)

CEO, SI Associates A global management

consulting firm Top business

blogger (globalneighbourhoods.net) SM Global Report

• 400 interviews, 50 countries on social media

What I Learned From Twitterville

Origins of Twitter Different ways it

was embraced Twitter is a

listening tool It can be more

intimate than it seems to be

Surprises from Twitterville

Easy-read Lots of case-studies Fail Whale launched

artist Yi Yung Li’s career

Twitter was originally TWTTR

Google “sucks” test

Twitterville Favorites

Folks will tell you when you suck and when you are wonderful with

equal bluntness.- @richardatdell

Twitter is the most intimate social media platmorm. It’s as natural a

way to interact as a telephone conversation.

Exploring Twitterville

Tweeting for different industries

Personal Twitter accounts representing a business

Get Twitterville!

Great overview of Twitter for business (and Twitter in general)

Beneficial information for PR or Social Media jobs

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