Eija Hakakari!Henkilöstöjohtaja!

Finnair Oyj!

Digital Finnair & People Eija Hakakari

SVP People & Culture Finnair Oyj

Year 2015 was a turnaround year

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Digital Transformation

People Experience

Growth

FINNAIR VALUES

Commitment to care

Simplicity

Courage

Vision: Unique Nordic Experience

Customer Experience

Linking people to business

FINNAIR PEOPLE VISION

We together deliver unique Nordic experience

People Experience – is all about people

CONFIDENTIAL | © Finnair | Strategy 2016-2018 6

Resourcing

Leadership

Learning & Development

Ways of working

Workability

Engaged & Inspired people

Finnair culture in our DNA

Strong HR basics in place

THE BIG PICTURE – WHAT DIGITAL TRANSFORMATION IS ALL ABOUT?

Picture of change

Strategy, not just technology

Entire company, all functions

Business benefits

Opportunities for new ways of working

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Culture seamlessly supports strategy

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TECHNOLOGY IS NOT ENOUGH – IT IS ALL ABOUT PEOPLE

VISION AND STRATEGY

PEOPLE, SKILLS AND CULTURE

ORGANIZATION & PROCESSES

SERVICES & PRODUCTS

BUSINESS MODELS

TECHNOLOGY

OUR BUILDING BLOCKS FOR DIGITAL TRANSFORMATION ARE ALSO THE KEYS TO OUR COMMERCIAL SUCCESS

VISION AND STRATEGY Clear direction and strategy for digital transformation

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COMMERCIAL Being where our customers are, marketing and selling our services&products in a personalised way, also through new partners

OPERATIONS New ways of working for our personnel across all functions, utilizing the possibilities by latest digital technology

CUSTOMER EXPERIENCE New ways of delivering value through new/improved services and interactions along the customer journey

DIGITAL PEOPLE EXPERIENCE Digital awareness and skills development across the company

INNOVATIVE IT AND WAYS OF WORKING A bi-modal IT model with agile teams

ENHANCED CAPABILITIES Focusing on data and innovations capabilities

Digital People Experience

•  Goal –  Highly adaptive and intelligent organisation with experimentation culture in place –  Enhance knowledge of digitalization, skills development and digital culture across the organization –  Empower organization's ability to adapt, renew and implement efficient new ways of working

•  Key focus areas in H2 2016 –  Embrace digitalisation as a strategic capability: definition, maturity review and competence

development path –  Ensure the adequate HR support for ongoing digital transformation projects –  Increase awareness level and engagement: Digi mornings, Fit for Future – Slush Edition, LT

roadshow –  Leadership Forums (building leaders own change capability)

Case

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Transformation needs more! From change management to change capability

EXPERIMENTATION PRODUCTIVITY COLLABORATION

EMPOWERMENT OVERCOMING CONSTRAINS ADAPTABILITY RECOGNISITION

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Finnair wellbeing model

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Engagement

Resilience

Performance

Wellbeing

Individual wellbeing & self-management

Empowering Leadership

Great place to work together

Proactive wellbeing culture

Healthy and safe place to work

Commitment & drive

Work-life –balance

Preventative occupational health

Commitment to care - Courage - Simplicity

What do we at Finnair believe in when planning for the future?

•  Our people – 5300 professionals in all parts of our value chain

•  Our culture – courage, simplicity and commitment to care

•  Our vision - Unique Nordic Experience

•  Our way-of-working - in cross-functional teams, breaking down the silos

•  Our mindset - future is on everyone’s agenda from top management to all operations

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