types of links to acquire post penguin
DESCRIPTION
Q: What types of backlink profiles did well post penguin? I've analysed over 40 sites which were big winners and loosers from Penguin to discover image links and news links were well received by Google while over optimised product anchor text did quite poorly.TRANSCRIPT
WhatTypesofLinksDoYouNeedtoRankPost
Penguin?
@ChelseaBlacker
@Quaturo
@ChelseaBlacker
Whatisa
“QualityBacklinkProfile”?
@ChelseaBlacker
Directories?
Blogs?
News?
Others?
TypesofLinks
@ChelseaBlacker
NonBranded?
Products?
Images?
Other?
TypesofAnchorText
@ChelseaBlacker
• Furniture• Finance• Mobilephones• Holidays• Musicalinstruments• OnlinedaLng• Coupons
TheSectors
@ChelseaBlacker
TheTools
@ChelseaBlacker
ExternalLinks
@ChelseaBlacker
WinnersLosers
@ChelseaBlacker
0%
5%
10%
15%
Winners Losers
6%
14%
%ofLinksFromDirectories
@ChelseaBlacker
0%
1%
2%
3%
Winners Losers
1%
3%
%ofLinksFromAr;cles
@ChelseaBlacker
0%2%4%6%8%
10%
Winners Losers
9%
4%
%ofLinksFromNews
@ChelseaBlacker
0%5%
10%15%20%25%
Winners Losers
16%
25%%ofLinksFromBlogs
@ChelseaBlacker
0%
20%
40%
60%
80%
Winners Losers
68%54%
%ofLinksFromOther
@ChelseaBlacker
Blogs25%
News4%
Directories14%ArLcles
3%
Other54%
Losers
@ChelseaBlacker
Blogs16%
News9%
Directories6%
ArLcles1%
Other68%
Winners
@ChelseaBlacker
• Bulletpoint1
1.Blogsarenottheonlyanswer
@ChelseaBlacker
• Bulletpoint1
@ChelseaBlacker
• Bulletpoint1
3.QualityNews
@ChelseaBlacker
AnchorText
@ChelseaBlacker
• VoucherCodesIndustry• 4WinnerSites• 4LoserSites• Anchortextabove1%ofasite’sbacklink
profile
TheData
@ChelseaBlacker
WinnersLosers
@ChelseaBlacker
• Branded• Product• Image• NonBranded• Other
TypesofAnchorText
@ChelseaBlacker
0%
5%
10%
Winners Losers
3% 2%
%ofLinksFromNonBranded
@ChelseaBlacker
0%20%40%60%80%
100%
Winners Losers
61%72%
%ofLinksFromOther
@ChelseaBlacker
0%
10%
20%
30%
Winners Losers
26%
18%
%ofLinksFromBranded
@ChelseaBlacker
0%2%4%6%8%
10%
Winners Losers
0%
7%
%ofLinksFromProduct
@ChelseaBlacker
0%2%4%6%8%
10%
Winners Losers
10%
1%
%ofLinksFromImages
@ChelseaBlacker
Branded;26%
NonBranded;3%
Product;0%
Images;10%
Other;61%
Winners
@ChelseaBlacker
Branded;18%
NonBranded;2%
Product;7%
Images;1%
Other;72%
Losers
@ChelseaBlacker
SubTitle1
1. BuildaBrand
@ChelseaBlacker
SlideTitle
• Bulletpoint1
@ChelseaBlacker
3.Over‐op;misa;onistooobvious.
@ChelseaBlacker
Wherediditallgowrong?
@ChelseaBlacker
Inthebeginning…
@ChelseaBlacker
Apublicvalueonyoursite
@ChelseaBlacker
=£
@ChelseaBlacker
It’sScary
• Bulletpoint1
@ChelseaBlacker
Calmbeforethestorm
It’sScary
• Bulletpoint1
@ChelseaBlacker
Itjustgotscary.
It’sScary
• Bulletpoint1
@ChelseaBlacker
KillerContentCanWin!
SlideTitle
• Bulletpoint1
@ChelseaBlacker
SuccessfulContentinAcLon
• Bulletpoint1
@ChelseaBlacker
Shi`ingMindsettowardsLinkBuilding
• Bulletpoint1
@ChelseaBlacker
@ChelseaBlacker
• Bulletpoint1
@ChelseaBlacker
@ChelseaBlacker
146Backlinks108UniqueDomains
@ChelseaBlacker
18
18
9
WhatIExpectedtoSee…top10foodshighestinpotassium
thisarLcle
hcp://www.healthaliciousness.com/arLcles/food‐sources‐of‐potassium.phphighpotassiumfood
potassium
healthaliciious.com
hcp://www.healthaliciousness.com/ar...‐potassium.phpfantasLclist
foodlist
NA
driedapricots
@ChelseaBlacker
9018
18
9
3
2
ActualAnchorTextDistribu;on
(10foodshighinpotassium)
top10foodshighestinpotassium
thisarLcle
hcp://www.healthaliciousness.com/arLcles/food‐sources‐of‐potassium.php
highpotassiumfood
potassium
healthaliciious.com
hcp://www.healthaliciousness.com/ar...‐potassium.php
fantasLclist
foodlist
@ChelseaBlacker
ConcludingThoughts
ImagesareGems!
FocusonBrandedAnchorText@ChelseaBlacker
SlideTitle
• Bulletpoint1
FocusonBrandedAnchorText@ChelseaBlacker
SlideTitle
• Bulletpoint1
@ChelseaBlacker
SlideTitle
• Bulletpoint1Mixitup
@ChelseaBlacker
SlideTitle
• Bulletpoint1(andbuyfrompicknmix.co.uk)