uhvatiti pravu ideju
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KakoTRANSCRIPT
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Tomislav Buljubašić
7innovation.net
Uhvatiti pravu ideju
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Nema riječi za KREATIVNOST u tibetanskom jeziku.
Najbliži prijevod je “PRIRODNO”.
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Pokretač kreativne iskre
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Lijenost
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“Ako kopirate od jednog, to je plagijat; ako kopirate od dvojicem to je istraživanje.” Wilson Mizner - scenarist
(Kombinacija je esencija kreativnosti)
Kopiranje
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Uzimamo “zipper” zdravo za gotovo...
Inženjer Scott Peters je došao do ideje gledajući svog ujaka s miotoničnom distrofijom i velikim problemima s zakopčavanjem dugmadi.
Magzip
“Mislio sam da mogu napraviti bolji zatvarač od onoga kojeg cijeli svijet koristi već 100 godina.” Scott Peters
Sve, baš sve se može napraviti i bolje...
Potreba
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Frustracija
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Pick-up nije izmišljen u Detroitu nego na farmama oko njega...
Frustracija User generated design
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“Dar maštanja, značio mi je više, nego moj talent upijanja pozitivnog znanja.”
Albert Einstein
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Pronaći pravu ideju
Business
Ljudi
Tehnologija
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Primjeri “Conjoint” inovacija: Apple: Steve Jobs & Steve Wozniak Google: Larry Page & Sergey Brin Facebook: Mark Zuckerberg & Eduardo Saverin Microsoft: Bill Gates & Paul Allen Netflix: Marc Randolph & Reed Hastings Intel: Robert Noyce & Gordon Moore Marks and Spencer*: Michael Marks & Thomas Spencer Skype: Niklas Zennström & Janus Friis Sony: Masaru Ibuka & Akio Morita Formula One: Bernie Ecclestone & Max Mosley Rolls Royce: Henry Royce & Charles Rolls Elektrifikacija: George Westinghouse & Nikola Tesla Parni stroj: James Watt & Matthew Boulton
Spajanje kreativnosti, inovacija i poduzetništva
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51. produkt Ideja omogućena tehnlogijom
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Možemo li biti 14. u svijetu u ostalim domenama? Već 5-godišnjaci treniraju nogomet, mogu li “trenirati” ili razvijati druge vještine?
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Prvih 100 dana ideje kao filmski projekt
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Primjer: Irski inkubator
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NCI
• 90% kompanija ne radi ono što su imale za plan kada su osnovane!
• Lokalno tržište je premalo, pa sve tvrtke rade na međunarodnom tržištu.
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www.7innovation.net