University of Missouri – Kansas City Marketing & Media Proposal

UMKC Going Places…And Growing

February 2016

2015 Accomplishments• We achieved $10 MM in 2015 sales or sales delivery for clients across

products, financial services and telecom. 

• Executed End to End solutions for WHOLE FOODS MARKET, including program design, digital technology implementation, analytics and program outsourcing.

• $50MM Practice sales pipeline

Uniquely. Differentiated • Developing GTM strategic partnerships

• Fjord Customer Experience Design• Smarbutton loyalty engine in Personalization Platform

OneFirm• Presented offering asset to a standing room only attendance of 250

associates globally. • Shared practice offering with 50+ clients and MDs, 20+ managers,

consultant & analysts• Regularly support global colleagues in sales pitches and as delivery as

SMAs

CURRENT CLIENTS

HIGH POTENTIAL PROSPECTS

OUR WORK

Delano David MasseyChief Executive Officer

www.jacobseye.com

Cathy Ann JohnsonInternational Account Manager & Art Director Core Competencies

Ben ButinCinemtographer, Executive in Charge of Production

www.benbutin.com/

Mark A. WilliamsDigital & Brand Strategist

www.linkedin.com/in/marketingwilliams

Digital Marketing, Campaign Management,

Customer Loyalty Strategy and Brand Marketing

Core Competencies

Core Competencies

The JACOB’S EYE team is a collection of industry experts, who in aggregate, have worked with some of the world’s largest brands. We are strategically grounded, data influenced and creatively driven. Representing a full service offering of integrated marketing communications.

OUR TEAM

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Objective: To provide the audience with a brief view of the beautiful landscape of UMKC, while giving them a feel for the vibe of the cultural atmosphere.

Deliverable: Our :30 second commercial spot is designed with brief overview of the University of Missouri – Kansas City and the metropolitan area, while highlighting the voice and tone of what it’s like being a UMKC student, “going places”. Imagery will include:

• Continuation of the branded original music• Culmination of aerial views of the beautiful campus, intimate classroom moments and insightful

voiceovers from the diverse “student body“.

Objective: To provide the audience with a snapshot warming culture of UMKC.

Deliverable: Our :15 second commercial spot is designed to highlighting the UMKC active student “going places.” Imagery will include:

• Continuation of the branded original music• Culmination of Instagram photos following the #UMKCGoingPlaces campaign• Powered by insightful voiceovers from the diverse “student body“• Closing with multiple clips of diverse students saying, “Going Places!”

Objective: To provide the audience an extensive view of UMKC.

Deliverable: Our :60 second commercial spot is designed with the full layout of what the University of Missouri – Kansas City and the metropolitan area. Imagery will include:

• Upbeat original music• Beautiful time lapse photography of the campus• Insightful “student” interviews• Narrated by a diverse females

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OUR MEDIA APPROACH

:15

“APPAREL”

• T-shirts, sunglasses, pens and backpacks

Building a successful brand is just as important as the content portrayed in media channels. By continuing the brand growth to the above outlets, organizations can expand the lifetime value and business results of the campaign, by integrating marketing across diverse business components.

WEARABLES DIGITAL MARKETING SOCIAL MEDIA

OUR BRAND GROWTH APPROACH

The innovation of brand growth and marketing has grown exceptionally in recent years, just as technology has. The creative integration of traditional and non-traditional marketing strategies are vital to a brands lifecycle.

“INSTAGRAM & TWITTER”

• #UMKCGoingPlaces• Personal Experiences• Include snippets of shooting

as social media content

“GEOTARGETING”

• Personal Experiences• “Brand Love”• Social & Communities

LET’S GO PLACES…TOGETHER.