understanding & leveraging digital marketing and social media tools for branding

U d t di & L iUnderstanding & Leveraging Digital Marketing and Social g gMedia Tools for BrandingPresentation at AIMA‐DMA’s program on Creativity & AdvertisingPresentation at AIMA DMAs program on Creativity & Advertising Campaign Planning

India Habitat Centre, Saturday, 30 July 2011

Ankur Sethi, Founder & Volunteer, ChitrakaarProgram Head – Corporate Resource Centre, GDGWI, Lancaster University

1© 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

.

About Myself

Founder, Chitrakaar - a non-profit social development initiative.Program Head – CRC, GDGWI, Lancaster University .Chair of Promotions Taskforce & Member, National IYV+10Committee, United Nations Volunteers , UNDP IndiaFounding member of HR Talks (a collaborative web2.0 and socialg (media initiative) at National HRD NetworkWorked with companies, both Fortune 500 as well as early age andVC funded start-up.pExperience in Banking & Financial Services, Knowledge ProcessOutsourcing, Human Resources, ITES and Non-Profit sectors.Masters’ in Business Management from Narsee Monjee Institute ofMasters in Business Management from Narsee Monjee Institute ofManagement Studies and Bachelors’ degree in Commerce (Hon.)from Delhi University.Writes at the Virtual Learning Blog and Photography at Pho2 Blog.Writes at the Virtual Learning Blog and Photography at Pho2 Blog.


Learning Agenda1.What is a Brand?

g g

2.What is Digital Media?

3 h S i l di l ?3.What are Social Media Tools?

4.Leveraging Digital Media and Social Media Tools g g gfor Branding.


What is aWhat is a Brand?Brand?


Quiz

Answer & Win a copy ofAnswer & Win a copy of Knowledge Handbook on

Challenges of Growing Brands in Disruptive Era

Published by DMA-GDGWI, Lancaster University


Who is the singleWho is the singlel t i t illargest music retailer

th l t?on the planet?


A lApplea comp ter compana computer company


Who is the worldWho is the worldl tlargest camera

f t ?manufacture?


N kiNokiaa mobile phone man fact rera mobile phone manufacturer


Who has the 5thWho has the 5th

l t GDP i thlargest GDP in theld?world?


BeBaylargest online marketplacelargest online marketplace


What isWhat is Digital Media?Digital Media?


Traditional Media Vs Digital (New) Media• only a few publishers • any one can be a publisher

l i h d f d• control in hands of few

i i l f db k

• control in hands of end user• conversation is king• minimal feedback

• limited mediums• conversation is king• tons of user controlled mediums

"the creative convergence of digital arts science technology and

mediums

the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and

education".*


* Definition by Florida's digital media industry association, Digital Media Alliance Florida. Source: Wikipedia

Social MediaSocial Media ToolsTools.


Leveraging Digital Media d l d land Social Media Tools

for Brandingfor Branding.


Global Comsumer2 0 Global Comsumer2.0 Facts.


.

Thank you

Email ankur@ankursethi comEmail - [email protected]/in/ankursethiFacebook.com/sethi.ankurTwitter.com/ankursethiBlogs - blog.ankursethi.com I pho2.ankursethi.comwww.chitrakaar.com I www.ankursethi.com


understanding & leveraging digital marketing and social media tools for branding

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