1. 1. Understanding of Gamification 2015.08.13
2. 2. Gamification ? Gamification ? Gamification ?
3. 3. PART 1: Why Gamification?
4. 4. Why Gamification? Understanding of Gamification 4 http://www.gartner.com/newsroom/id/2819918 Hype Cycle of Gamification
5. 5. Gamification? Understanding of Gamification 5 : (Gameification) : : , , : , , ,
6. 6. Gamification ? Understanding of Gamification 6 Google Naver
7. 7. Gamification 1/2 Understanding of Gamification 7 Digital Age Sabermetrics SDx:Software define Anything Moneyball
8. 8. Gamification 2/2 Understanding of Gamification 8
9. 9. Gamification : Motivation Understanding of Gamification 9 / - Self-Determination Theory SDT Edward Deci (Flow) Mihaly Csikszentmihalyi
10. 10. Gamification : Motivation Method Understanding of Gamification 10 , , , , , ,, // , , , , Motivation Design Fist Game Design later
11. 11. Gamification : (Behavioral Economics) Understanding of Gamification 11 (Nudge)
12. 12. Gamification : (Behavioral Economics) Understanding of Gamification 12 http://youtu.be/SByymar3bds http://youtu.be/qRgWttqFKu8 FUN Theory http://www.thefuntheory.com/
13. 13. PART 2: Gamification Structure & Mechanism
14. 14. ? Understanding of Gamification 14 Homo Ludens = Johan Huizinga FUN
15. 15. Gamification: Four basic structure Understanding of Gamification 15 Rule, Story, Design, Interaction 1. RULE 2. Story 3. Design 4. Interaction
16. 16. Gamification: Four Gamer Type Understanding of Gamification 16
17. 17. Gamification Mechanism Understanding of Gamification 17 Challenge Competition Accomplishment Reward Relationship
18. 18. Gamification Components 01 Understanding of Gamification 18 Mission Quest
19. 19. Gamification Components 02 Understanding of Gamification 19 Level Ranking Leader Board Progress Bar
20. 20. Gamification Components 03 Understanding of Gamification 20 Point Badge Status Cyber Money
21. 21. Gamification Components 04 Understanding of Gamification 21 Invitation Recommendation Gift
22. 22. Gamification Mechanism & Components Understanding of Gamification 22
23. 23. Gamification Framework Understanding of Gamification 23
24. 24. Gamification for HR Understanding of Gamification 24 [/// ] - 64% - 10% 147% () - . - . - '' '' . - . - . - . - 7 . - . - . - 6 . - . - .
25. 25. Gamification for Education / Wellfare Understanding of Gamification 25 Simense Suitability Momentum
26. 26. Gamification for News Understanding of Gamification 26 http://www.5580.sisa.in/
27. 27. Gamification for Marketing Understanding of Gamification 27 Nike+
28. 28. Gamification for Off-line Understanding of Gamification 28
29. 29. (Cheater) / Understanding of Gamification 29 - Demarketing / Black Consumer * 1) 2) :: 3) WHY THEY DO Cheating? - (Cost-benefit analysis)
30. 30. Understanding of Gamification 30
31. 31. (Cheater) / Understanding of Gamification 31 Method 1: : Perceived Value - Method 2: : - - / - 4 (, , , ) 1: 2: ( )
32. 32. Gamification Understanding of Gamification 32 Gamification Gamification Project Program Point, Badge, Leaderboard(PBL)
33. 33. Gamification Understanding of Gamification 33 1. Gamification 2. PBL 3. 4. 5. Gamification 6. WHY : Gamification ? HOW : ? WHAT : ? WHY
34. 34. Gamification : PBL Understanding of Gamification 34 http://www.youtube.com/watch?v=pEDsERv-rFA Chok 15 1 38 TV , (Weibo, ) 900 700
35. 35. Reference Understanding of Gamification 35 TED Gamming can make a better world http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world How games make kids smarter http://www.ted.com/talks/gabe_zichermann_how_games_make_kids_smarter The game layer on top of the world http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world Site/ http://biz.marketcast.co.kr/ https://www.facebook.com/groups/gamification.kr/
36. 36. Reference Understanding of Gamification 36 Gamification Wiki http://badgeville.com/wiki
37. 37. Q&A taewook.hwang@gmail.com 010-9576-5105 kakao:: aldemaya http://www.slideshare.net/taewookh 37