UNDERSTANDING THE APACONLINE SHOPPING MARKET

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TUNDERSTANDING THE APACONLINE SHOPPING MARKET

Online shopping

spend 2014ASIA: US$525 billion

North America: US$482 billion

By 2016, 40% onlinesales will come

from APAC

Online shopping packages

delivered in China in 2014

8.3 billion

on online shopping in Asia comes from China

6 out of every US$10 spent

China’s APAC

online sales

buy goods from retailers overseas

14% in 2010

49% in 2014

Projected 56% in 2016

More than 650k

shopping sites

74% of consumers rely

on social networks to

make a purchasing decision

APAC Online

Buying Intentions

Clothing, accessories & shoes - 57%

Hardcopy books - 50%

Mobile phone - 44%

Cosmetics - 43%

Sporting goods - 4

2%

In the next 6 months

shoppers intend to buy:

for global consumers

to choose from

61% of shoppers

say they have

bought clothing

and apparel online in

the last 6 months

87% of Chinese online shoppers

APAC projected

online shopping

spend will top

US$1 trillionin 2017

Yearly average

online spend

per personin US$

81% will buy via Desktop

52% will buy via Mobile phone

35% will buy via Tablet

In the next 6 months, APAC online shoppers say:

– global average is just 33%

— well above the global average of 26%

APAC purchase prediction

37% APAC purchases

are made via Mobile

82% of online shoppers worldwide

have bought something from a

cross-border merchant

67% of global shoppers

go online to do at least 10%

of their m

onthly spending

49% of women in Asia

prefer to shop online

than in store

67% of global consumers use online

retailers to shop internationally,

but fewer than 1 in 5 say the

experience exceeds expectationsMore than 157m online shoppers

a year are referred to purchase

points through social mediaMore than 5% of online retail

spending will come directly

from social media in 2015

1 in 2 shoppers are more likely

to purchase a product through

social media via a ‘Buy Now’ button

39% of Asian shoppers

discover international merchants

through word of mouth

BUYNOW

14%

49%

56%

301*2012

20132014

383*525*

681*855*

1,052*

20152016

2017

232 269 300347

368

*Billion US$

35% 52%

81%

37%26%

39%33%

Latin

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EA

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Am

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a

94.6%

New Zealand94.1%

Australia

92.4%

South Korea86.2%

Japan

80.9%

Hong Kong

80.0%

Singapore

80.0%

Taiwan

67.0%

Malaysia

47.4%

China

43.9%

Vietnam

41.1%

Philippines

29.7%

Thailand

Internet penetration

Asia Pacific

34.7%

Asia

42.3%

Global