資料編：平成 21年度「製造業」研究会実績

内閣府経済社会総合研究所委託事業

「サービス・イノベーション政策に関する国際共同研究」

Auchan….price Whole Food….variety and quality

Unilever: Back to the future?

Where is the difference between

Ecopoint and these examples?

A check of Customer’s feelingFig.2. The Ecopoint benefits

Price 63,1%

Environment 34,2%

Customisation 33,2%

Entertainment 25,1%

Source: Internal field interviews - panel of 280 customers

What about price?

Ecopoint is cheap and avoids

direct comparison on brand prices

I’ s a little help to prevent price wars

製造業研究会 2009 年度報告書 66