UNIQLO497120352 Bella 鍾曉雲497120572 Linda 邱欣怡497120663 Agnes 冼敏婷498702468 Ted 吳建德498702418 Alice 陳欣亞498702248 Jessie 侯君潔

Outline• Introduce• Logo• Advertisement• Strategy• SWOT• Suggestions• Reference

Introduction UNIQLO• Founded:1974.9.2• Headquarter: Tokyo, Japan• Key people: 柳井正やない ただし

• Japan's leading clothing retail chain• Store number in the world

• Never show its logo.

Japan China Korea USA

854 97 65 3US Russia France HK

13 2 1 15

UNIQLO in Taiwan• UNIQLO TAIWAN ， Ltd• Founded:2010.04.06• Store number:7

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陳柏霖

Strategy1.Developing products of exceptionally high quality

DemandChange the clothes, change the world

※Product development based on customer feedback※Material procurement from around the world※Expert technical guidance at factories emphasizes quality

2. Expanding the women’s line of apparel※Market for Women's Wear Twice that of Men's

3.Global flagship storesThe first global flagship store opened in New York's Soho area in fall 2006. Since then, global flagship stores have opened in London, Paris, Shanghai, and Osaka's Shinsaibashi. Preparations are now underway to open another global flagship store on New York's Fifth Avenue in fall 2011.

4.HEATTECHUNIQLO developed HEATTECH in response to customers’demands for functional innerwear to complement UNIQLO’s previous lineup of mostly cotton innerwear.

What is SWOT analysis?SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

UNIQLO SWOT analysisInternal factors(Strength) Internal factors(Weaknesses)

Products diversificationGreat service attitudeReal-time services and description

No return or exchange for certain products

External factors(Opportunities) External factors(Threats)High exposures Variety of consumersInternational enterprise

Intensive competitionLow in market share Insufficient branch

Suggestions• Price difference between countries• The amount of stores• Sales persons

Reference• http://www.uniqlo.com/tw/corp/

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