unit 2 son trang

8/10/2019 Unit 2 Son Trang

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Running head: UNIT II ASSIGNMENT 1

Unit II Assignment

MBA 5101-12J-11

Trang Thanh Sn

!"um#ia Suthern Uni$ersit%


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UNIT II ASSIGNMENT 2

Introduction

I&ea is a 'r"d'ide (ri$ate"% he"d rgani)atin* The rgani)atin is ((u"ar +r its s"id

s,ia" and e,"gi,a" strateg%* Their greatest resur,e is the (i,ture + $a"ue and mderateness

+urthermre ,m(a,tness and mre (rminent st,&(i"ing "imit #e,ause + their e.,e(tina"

,hi,e t g t "e$e" (a,&s* I&ea has shrt,mings "i&e an% standard rgani)atins* Their mst

nte'rth% shrt,ming is a hesitan,e t ,hange* Mre$er there is an a#sen,e + trans(aren,%

#et'een di$isins high sta++ turn$er rate and ,ha""enges in estimating interest* The

rgani)atin/s ,han,es are situated in the (atterns t stream"ined traditins e.(anding e-#usiness

dea"s +ran,hising/s de$e"(ing u#iuit% and the ,urrent ((u"arit% + mderatin* There are

dangers +r e.am("e e.,e(tina" ri$a"r% +rm su(erstres g$ernment regu"atins and "a's

and #e,ause + their snai"/s (a,e ,hange engineering (rgressins and sensatina" st%"e ,hanges

(sture $ast dangers*


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UNIT II ASSIGNMENT

Strengths

Sme e.trardinar% ua"ities + I&ea 'hi,h ught t #e s(e,i+ied are s"id s,ia" and

natura" a((ra,hes I&ea 20034* I&ea/s s,ia" a((ra,hes ,n,entrate n &ids a"" in a"" and

"essening t%&e 'r& (arti,u"ar"% Barner 2003 I&ea 20034* Their mantra is e.(ressed n their

site 6"' ,st h'e$er nt at an% ,st6 ut"ines the essentia" suggestin #ehind their %ungster

#ene$"ent and green a((ra,hes I&ea 20034* 7es(ite the +a,t that "' ,sts are a ,riti,a" &e% t

I&ea/s (rs(erit% the% 'i"" gi$e u( #igger net re$enue +r %ungsters r the nature* The% dn/t

mdest +ar +rm managing su(("iers t ensure (assi$e ,nsent 'ith I&ea/s s,ia" destinatins* T

ma&e that (r,ess "ess demanding the% are #"ending and diminishing the uantit% + su(("iers

+rm 2500 t 100 Barner 20034*

E,"gi,a""% ta"&ing I&ea/s desire has set t 6turn int 1008 de(endent n rene'a#"e

$ita"it%9 and t ,ut genera" $ita"it% uti"i)atin #% 2586 Barner 20034* rm the "argest

amunts n d'n !r(rate S,ia" Res(nsi#i"it% !SR4 is a (aramunt (art + I&ea and

assumes a signi+i,ant (art in the ,hi,e ma&ing methd"g% Barner 20034* B% #eing an

e.,"usi$e rgani)atin I&ea 'i"" ha$e the ,a(a,it% t ma&e this (sitin "ess demanding n the

grunds that the 6,nne,tin in the midd"e + +inan,ia"s and !SR ad$an,ement is "ess + an

issue6 Barner 20034* ;$er the "ng hau" thse !SR (sitins 'i"" (r#a#"% additin 'rth and

im(rtan,e in "ight + the +a,t that administratins are (rgressi$e"% ,nstraining ,hara,teristi,

assets a#use and s(reads and #"iging reusing (r


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UNIT II ASSIGNMENT =

intended +r sim("er trans(rtatin st,&rm and ,n$e% hme #% the ,"ient 'h then 'i""

gather it int the "ast item M,Ginn 20024*

Weaknesses

I&ea has se$era" rea" shrt,mings* Initia""% is its snai"-"i&e (a,e + (rgress* Thus the%

are regu"ar"% "ate t indu"ge the needs + their ,ustmers* !ase in (int the% at +irst ,ntradi,ted

st,&ing Ameri,an-si)ed in+rma" "dging in their stres M,ginn 20054* A+ter the% ,hanged the

si)es as (er their US ,"ients/ tastes dea"s e.(anded M,ginn 20054* Mre$er this mderate

de$e"(ment ther% is &e(t d'n #% an a#sen,e + trans(aren,% #et'een di$isins S,heraga

20054*

>igh 'r&er turn$er rates r 6re(resentati$e stir6 is a ,st"% issue* It ,sts ,ash t en"ist

and am("i+ies the measure + e.ertin needed t (re(are e$er% ne' 'r&er* I&ea e.(erien,es a

high 'r&er turn$er in their stres Barner 20034* >en,e this im(edes I&ea +rm 6insta""ing

!SR6 r 6im(arting t indi$idua"s 'hat the%/re ding6 Barner 20034* I&ea e.(erien,es di++i,u"t%

getting re(resentati$es at the retai" "e$e" 'hi,h #"iges immediate ,nta,t 'ith the ,"ients

understanding the !SR (sitin and getting t #e a (ie,e + it*

An a"ternate issue that I&ea needs understanding is the a#sen,e + trans(aren,% #et'een

di$isins 'hi,h eases ++ the gain+u"ness (r,ess and reasns $u"nera#i"it% S,heraga 20054* A

de,ent arrangement 'u"d #e mre trans(aren,% and the ad


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"' st,& "e$e"s #ringing n dea"s "st and suandered assets tied u( in $era#undan,e st,& are

#ad* 7es(ite the +a,t that I&ea is resear,hing sme ne' te,hniues 'hi,h ,an he"( 'ith the st,&

administratin the estimating issue 'i"" in an% ,ase #e the mst serius issue t #e dea"t 'ith

S,heraga 20054*

Opportunities

Tda%/s #usiness se,tr #rings I&ea 'ith sme true (en drs* E.tensin 'n/t #e an

issue an% mre 'ith the (attern t stream"ining traditins +rms +r e.tensi$e ranges* The% ,an

m$e uninhi#ited"% amng natin (arts + the Eur(ean Unin 'ith n"% ne signi+i,ant set +

traditins ,he,&s 'hi,h is a su#stantia" de$e"(ing #usiness*

Mre ,"ients are ,mmn("a,e and getting sett"ed 'ith n"ine #u%s tgether 'ith the

ines,a(a#i"it% + 'e# a"" arund "ead t an e.(ansi$e ,han,e t e.(and dea"s and e++rt t mre

(tentia" mar&ets 'ithut the need t manu+a,ture a (h%si,a" stre* Nt


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UNIT II ASSIGNMENT @

hme* It is an e.trardinar% e$ent t e.tend and tru"% su((rt the n"ine stre 'ith a de,ent"%

situated (rmting #att"e*

Threats

In the e$ent that I&ea is mind+u" + ,n,ei$a#"e utside dangers it ,an 'ant t neutra"i)e

them* The dangers t I&ea stem +rm e.treme ri$a"r% +rm su(erstres "i&e a"-stre and Target

'hi,h are ,urrent"% ++ering their 'n (arti,u"ar $ariant + #.ed +urniture* Business se,tr

,m(e"s mre ,ntenders entering the "' $a"ue +ami"% and de,ratins mar&ets* a"-Mart

es(e,ia""% has an e.,e(tina""% s"id $i,init% in the US and ,u"d unuestina#"% ,ntend n

,st in additin t the% (ssess a 'e"" meeting e.(e,tatins a((r(riatin s%stem 'hi,h uses

radi re,urren,e re,gni)a#"e (r+*

The ris& + managing the ne,essities +rm g$ernment regu"atins ,u"d #e an issue %et

'ith I&ea/s !SR the% are "ia#"e t sta% in +rnt + this* The% are (resent"% de,ent"% situated t

meet this ris&*

resent da% ut+itting #usiness is ,n+rnting 'ith #th sensatina" ,hanges in st%"e and

in te,hn"g%* This re(resents a danger t I&ea* Un"ess the% ,hange their ,urrent (a,e + 'r&ing

tgether the% 'i"" #e ut + date and nt arranged t r"" ut im(r$ements at 'hate$er (int

emtina" m$ements ha((en* In an% ,ase mre $ita" is inn$atin (rgresses* Ne'

de$e"(ment materia"s that


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T 'ra( things u( +inan,ia" $aria#"es +r e.am("e su#siden,e ,an #a,& ++ (ur,haser

using and hen,e dis(sa#"e sa"ar% "essens* B% (rdu,ing ne' thughts I&ea ,an uti"i)e a s(e,i+i,

ua"it% t sa+eguard against dangers in the #usiness*

Re+eren,es

Barner M* 20034*Be a socially responsible corporation* >ar$ard Business re$ie'* Retrie$ed

+rm Business Sur,e remier data#ase*

M,Ginn 7* 20024*IKEA case study: home, Swede home.MBA Jung"e* Retrie$ed +rm

htt(:CC'''*m#a


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UNIT II ASSIGNMENT H

S,heraga 7* 20054*Balancing act at IKEA* !hain Stre Age* Retrie$ed +rm ABICIN;RM

G"#a" data#ase*

hee"en T* * >unger J* 7* 20104* Concepts in strategic management and business policy

12th ed*4* U((er Sadd"e Ri$er NJ: earsn renti,e >a""*

unit 2 son trang

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