units 1 & 2 economic decisions and systems principles of business, finance and marketing
TRANSCRIPT
Units 1 & 2Economic Decisions and Systems
PRINCIPLES OF BUSINESS, FINANCE
AND MARKETING
Satisfying Wants & Needs
Economic Choices
Economic Systems
Supply and Demand
UNIT 1.01
WantsNot necessary for survival, but add comfort and pleasure to our lives
i.e. video games, designer clothes, Needs
Things that are necessary for survival i.e. food, clothing, shelter
Question: Is a car a want or a need?
SATISFYING WANTS AND NEEDS
Unlimited wants and needs, limited economic resources
ScarcityNot having enough resources to satisfy every need
Limited supplies of goods and servicesSomeone’s going to go without
BASIC ECONOMIC PROBLEM
Opportunity CostValue of the next best alternative that you were not able to chose
Trade Off – what you make when you give something up to have something else
College vs. Work
ECONOMIC CHOICES
Job College
Year
Annual Income/ Expense Cumulative
Annual Income/ Expense Cumulative
1 $ 20,000
$ (20,000)
2 $ 20,000
$ 40,000
$ (20,000)
$ (40,000)
3 $ 20,000
$ 60,000
$ (20,000)
$ (60,000)
4 $ 20,000
$ 80,000
$ (20,000)
$ (80,000)
5 $ 20,000
$ 100,000
$ (20,000)
$ (100,000)
6 $ 20,000
$ 120,000
$ 50,000
$ (50,000)
7 $ 20,000
$ 140,000
$ 50,000
$ -
10 $ 20,000
$ 200,000
$ 50,000
$ 150,000
15 $ 20,000
$ 300,000
$ 50,000
$ 400,000
20 $ 20,000
$ 400,000
$ 50,000
$ 650,000
25 $ 20,000
$ 500,000
$ 50,000
$ 900,000
6 StepsDefine the problem Identify the alternatives
List all pros and cons
Choose among alternatives
Act on your choiceEvaluate your decision
Example Can’t get to workWalk, bike, car, mooch ride
Lazy, embarrassing, cool
CAR!
Spend $20K on used car
Can’t afford gas
DECISION MAKING PROCESS
ValuesThings that are important to you in life
GoalsThings a person wants to accomplish i.e. college degree, starting a business
Freedom of Choice – the freedom to make decisions independently while accepting the consequences of those decisions
FACTORS THAT AFFECT DECISION-MAKING
Factors of ProductionNatural Resources: raw materials (water, oil, trees)
Renewable resources can be replaced Non-renewable resources cannot be replaced
Human Resources: people who contribute physical or mental energy
Capital Resources: tools, equipment, buildings, money, etc. used to produce goods and services
ECONOMIC RESOURCES
Initiative to combine natural, human and capital resources to produce goods or services
The 3 economic questions1. What to produce?2. How to produce?3. What needs and wants to satisfy?
Who decides this determines a countries economic system
ENTREPRENEURIAL RESOURCES
Traditionalism or Traditional EconomyDo things the way they’ve always been done
Pros: everyone has a role in the economy; economic life is stable
Cons: discourages new ideas; growth is limited
Examples: parts of Africa, Latin American rain forest
ECONOMIC SYSTEMS
Communism or Command EconomyGovernment owns/controls all resources
Pros: everyone has a job and benefits; can make a dramatic change in a short time on production of goods
Cons: consumer goods rank low on priority list, few consumer wants are met; lack of incentive to work hard
Examples: North Korea, China, Cuba
ECONOMIC SYSTEMS
Capitalism or Market EconomyPeople owns/controls all resources
Pros: produce goods & services people want and need; freedom of choice; income: input ratio; competition keeps prices lower
Cons: wealth of economy not equally distributed
Examples: US, Japan, Canada, Great Britian
ECONOMIC SYSTEMS
Socialism or Mixed EconomyGovernment owns major industries; allows for private ownership of other businesses Pros: gov’t and private business work together;
insurance/social security benefits provided
Cons: high tax rates; smaller spendable income; discourages private business
Examples: Sweden, France
ECONOMIC SYSTEMS
Private PropertyBusiness or individual owns their own property, not the government
Freedom of ChoiceFreedom to make decisions independently while accepting the consequences of those decisions
ProfitAmount of money available to a business after all costs and expenses have been paid
CompetitionRivalry among businesses to sell their goods and services
THE US ECONOMIC SYSTEM
The process of choosing which needs and wants will be satisfi ed
Consumer – person who buys and uses goods & services
Producer – business that makes the goods & services
Demand – the quantity of a good or service that consumers are willing to buy The cheaper an item is, the more people will want/be able to afford it
(and visa versa)
Supply – the quantity of a good or service that businesses are willing and able to provide The more expensive it is to produce, fewer businesses are willing to
make it (and visa versa)
Consumers set demand, producers establish supply
ECONOMIC DECISION-MAKING
SUPPLY AND DEMAND
Price
of 3
-day Pa
ss
Number of Passes Sold
100000 150000 200000 250000 300000 350000 400000 450000 500000 5500000
100
200
300
400
500
600
700
800
900
1000
ACL
Demand
SUPPLY AND DEMAND
Price
of 3
-day Pa
ss
Number of Passes Sold
100000 150000 200000 250000 300000 350000 400000 450000 500000 5500000
100
200
300
400
500
600
700
800
900
1000
ACL
Supply
SUPPLY AND DEMAND
Price
of 3
-day Pa
ss
Number of Passes Sold
100000 150000 200000 250000 300000 350000 400000 450000 500000 5500000
100
200
300
400
500
600
700
800
900
1000
ACL
Demand
Supply
MarketPrice
Private Enterprise System
Role of the Individual as a Producer
Role of the Individual as a Consumer
Role of the Individual as a Citizen
UNIT 1.02KEY CHARACTERISTICS OF THE PRIVATE ENTERPRISE SYSTEM
An economic system that rewards firms for their ability to perceive the needs and demands of consumers
Capitalism20 million US businesses in operation3 main types of business
1. Sole Proprietors2. Partnerships3. Corporations
Fortune 500
PRIVATE ENTERPRISE SYSTEM
Role of the Individual as a Producer
Role of the Individual as a Consumer
Role of the Individual as a Citizen
HOW DO BUSINESSES AND CONSUMERS INTERACT?
Contribution to Economy Goals – Things a person wants to accomplish, such as
getting a college education, buying a car, or starting a business
Values – Things that are important to you in life
Standard of Living Measure of how well people in a country live Quality and quantity of wants and needs that are satisfied Often determined by your choice of career
Career Choices www.careercruising.com
INDIVIDUAL AS A PRODUCER
Someone who takes a risk in starting a business to earn a profit
The bad news: Over 1 million businesses start up in America each
year Over 500,000 close each year Most start ups close within 16 months
The good news: Average income for small business owner is $233,600
ENTREPRENEUR
The amount of money available to the business after all costs and expenses have been paid
How to increase profits? Increase sales Increase priceDecrease costs
PROFIT
Consumes goods and services Vitale role in economic system Buy/Not-Buy decision effects what goods and
services are produced Heavily targeted by businesses
Pay for Needs First Food Clothing Shelter
Consumer Wants are a Huge Market!
INDIVIDUAL AS A CONSUMER
GALLUP DAILY: U.S. CONSUMER SPENDING
HOUSEHOLD SPENDING BY CATEGORY
Customer Service Key 70% of Americans are willing to spend 13% more
with companies they believe provide excellent customer service
78% of consumers have bailed on a transaction because of poor customer service
Advocacy Groups Protect people from corporate abuse (unsafe
products, predatory lending, false advertising, etc.) Prevention & Awareness (anti-smoking groups,
parental advisory labels, etc.)
STRENGTH OF THE CONSUMER
Bill of Rights1. Freedom of religion, speech, press, assembly, and petition.2. Right to keep and bear arms in order to maintain a well
regulated militia.3. No quartering of soldiers.4. Freedom from unreasonable searches and seizures.5. Right to due process of law, freedom from self-
incrimination, double jeopardy.6. Rights of accused persons, e.g., right to a speedy and
public trial.7. Right of trial by jury in civil cases. 8. Freedom from excessive bail, cruel and unusual
punishments.9. Other rights of the people. 10.Powers reserved to the states.
INDIVIDUAL AS A CITIZEN
Vote
Pay Taxes
Obey the Law
CITIZEN’S ECONOMIC RESPONSIBILITY
WHAT HAPPENS IF ECONOMIC RESPONSIBILITY IGNORED?
Different Types of Businesses
Forms of Business Ownership
Determining Type of Business Ownership
Other Considerations
UNIT 1.03
Sole Proprietor
Partnership
Corporation
TYPES OF BUSINESS
A business owned by one person
Most common legal form of ownership for new businesses
15-20 Million sole proprietors in United States
Accounts for 75% of businesses in US
SOLE PROPRIETOR
Pros:Control the entire businessKeep all of the profits Make decisions quicklyEasy to establishPay fewer taxes
ConsUnlimited liability
SOLE PROPRIETOR
A business owned by 2 or more persons who share responsibilities and profi ts/losses
Partnership Agreement (not fi led with the government) Name of the new business Amount each person is to invest in the business Amount each partner is to draw in salary/profit How profits/losses after salaries are paid will be shared in
proportion to each partner’s investment Responsibilities of the partners in the entity What will happen in the event of death of a partner(s)
3 Million business partnerships in United States
PARTNERSHIP
Pros:Combine talents and financial resourcesShare in responsibility of running the business and making decisions
Relatively easy to establishPays less taxes than a corporation
Cons:Unlimited liabilityPotential for disagreementsLoss of partner could mean end of business
PARTNERSHIP
A business organization that operates as a legal entity separate from its owners
Recognized as a person under the law
Articles of Incorporation
Sell Stock
Most revenue generated from this type of business
CORPORATION
Key Terms Stockholders/Shareholders: People who own stock in
a corporation
Board of Directors: A group of people elected by shareholders to guide a corporation
Corporate Offi cers: are the directors and senior level management of a corporation
Charter: a license to operate from that state
Proxy: ability of a shareholder to vote on the affairs of a company
CORPORATION
Pros:Limited liabilityShare of the profitsNo management responsibilityCan raise money by selling stockEasier to get credit
Cons:Legal red tape Increased tax burden
CORPORATION
BUSINESS OWNERSHIP DISTRIBUTION
the potential risks and liabilities of your business
the formalities and expenses involved in establishing and maintaining the various business structures
your income tax situation
your investment needs
DETERMINING TYPE OF BUSINESS OWNERSHIP
Franchise
Extractor
Producer
Processor
Manufacturer
Distribution
Service Firms
OTHER TYPES OF BUSINESSES
FRANCHISE
A contractual agreement to sell a company’s products or services in a designated geographic area
Franchisee: the person or group of people who have received permission from a parent company to sell its products or services
Franchisor: the parent company that grants permission to a person or group to sell its products or services
McDonald’s 75% of restaurants worldwide are owned by franchisees Minimum $500,000 non-borrowed funds (25% cash) Monthly Service Fee – 4% of sales
FRANCHISE
Pros: Name brand recognition Established method of doing business Access to centralized advertising Professional help in startup/training
Cons: High startup costs in purchasing rights to use the
business name Must follow corporate standards
FRANCHISE
Extractors: A business that grows products or takes raw materials from nature
Producers: A business that gathers raw products in their natural state
Processors: Businesses that change natural materials (raw goods) into a more finished form for manufacturers to process further i.e. paper mills, oil refineries, steel mills, etc.
OTHER TYPES OF BUSINESSES
Manufacturers: A business that takes an extractor’s products or raw materials and changes them into a form that consumers can use Industrial production i.e. General Motors, GE, Dell, Intel
Service Firms: A business that does things for you instead of making products Intangible goods i.e. hospitality, banking, legal
OTHER TYPES OF BUSINESSES
Distribution: Wholesale: A middle firm that assists with distribution
activities between businesses i.e. Sams, CostCo
Retail: A business that sells directly to the consumer i.e. Gap, Target,
OTHER TYPES OF BUSINESSES
The Business Cycle
Measuring Economic Activity
UNIT 1.04
Recurrent periods during which the nation’s economy moves in and out of recession and
recovery phases
Major ups and downs of economy
Short Term (2-3 years)
Long Term (50-60 years)
THE BUSINESS CYCLE
Peaks
Growing economy
Increasing investor confidence
Anticipation of future price increases
BULL MARKET
Troughs
General decline in the stock market over a period of time
Transition from high investor optimism to widespread investor fear and pessimism price decline of 20% or more over at least a two-month
period sometimes referred to as "The Heifer Market"
BEAR MARKET
A phase of the business cycle where most people who want to work are working and businesses produce
goods & services in record numbers.
Economic Growth1945-1973
$200B in war bonds matured GI Bill financed well-educated work force Middle class swelled Increase in GDP and Productivity
PROSPERITY
A period where demand begins to decline, businesses lower production of goods & services, unemployment
begins to rise, and GDP growth slows for several quarters
Reduced Economic Activity GDP negative for 2 or more quarters 1.5% rise in Unemployment in 12 months
Late 2000s Collapse of the housing market Bank failures High Unemployment Low Consumer Confidence Escalating Debt Inflation Rising gas and food prices
RECESSION
A phase marked by high unemployment, weak sales of goods & services, and business failures
Sustained, long-term economic downturnLarge increases in UnemploymentReduced credit availabilityLarge number of bankruptciesDeflationBank failures
DEPRESSION
1929 – late 1930sStock Market Crash October 29 th
“Black Tuesday”Massive Bank FailuresMillions lost jobsGlobal in scale
THE GREAT DEPRESSION
Economic Indicators United States
Great Britain
France
Germany
Industrial Production -46% -23% -24% -41%
Wholesale Prices -32% -33% -34% -29%
Foreign Trade -70% -60% -54% -61%
Unemployment +607% +129% +214%
+232%
1930s1. Overproduction in
agriculture
2. US banks recalling international loans
3. Large stockpiles of agricultural commodities released in to market
4. Gold standard
5. Defl ationary policies reduced government spending
2008
1. 8 th year in a row world’s 6B people consumed more food than produced
2. US owes world between $4-$5T
3. World’s stockpiles at lowest in 37 years
4. No currency is redeemable in gold
5. Increased government spending
DEPRESSION OR RECESSION?
A phase of the business cycle in which unemployment begins to decrease, demand for goods & services
increases, and GDP begins to rise again
High levels of growth following a RecessionGovernment stimulus packages
Are we in a Recovery now? Timeline of late 2000 global recession
RECOVERY
Gross Domestic Product (GDP)
Inflation
Consumer Price Index (CPI)
Productivity
Unemployment
Debt
Consumer Confidence
ECONOMIC INDICATORS
The total value of all final goods & services produced in a country in one year
GDP = private consumption + gross investment + government spending +(exports – imports)
Often reflects a country’s Standard of living
GROSS DOMESTIC PRODUCT
An increase in the general price level
When prices increase, each unit of currency buys fewer goods & services
Caused by excessive growth of the money supply
INFLATION
Shows change in the average prices of goods & services bought by consumers over a period of time
Related to inflationShows how much your money can buy
CONSUMER PRICE INDEX
The quantity of a good an average worker produces in an hour
Measure of output from a production processGDP per hour worked
PRODUCTIVITY
State of being without paid work, though willing and able to work and actively seeking work
Proportion of labor force that is without paid work
UNEMPLOYMENT
money borrowed by the federal government of the US at any one time through the issue of securities by the
Treasury and other federal government agencies
Deficit – the diff erence between the total amount spent by Congress and the amount received by the IRS Was $14.7T last year, this year it’s $16.0 TRILLION US National Debt Clock
Surplus – revenues exceed spendingBalanced Budget – revenues = spending
President Clinton, 1998-2001 ?
DEBT
Top 10 largest world economies
Trading Economics
STRENGTH OF US ECONOMY TO OTHER COUNTRIES
Gross domestic product in $ trillion
World Rank Country GDP
1 United States 14.7
2 China 5.75
3 Japan 5.4
4 Germany 3.31
5 France 2.56
6 United Kingdom 2.26
7 Italy 2.04
8 Brazil 2.02
9 Canada 1.56
10 Russia 1.47