universidad y responsabilidad social

8/17/2019 Universidad y Responsabilidad Social

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2/11

.= LA 7EORIA DE 7OMAS BERRY

Seg>n el *n2est*g(or 7o's Berr1 los 2n$es te$nol-g*$os (e los >lt*'ost*e'%os &n lle2(o "n n"e2o or(en l 'gn*t"( (e los %ro!le's (el

"n*2erso 1 l &"'n*((, 1 "e estos &n $'!*(o (e "n 'ner $eler(

l %ro%* nt"rle0. El *n2est*g(or sost*ene "e el %ro!le' e$ol-g*$o no solo

es "n e"*l*!r*o 4#s*$o (e l %ro%* nt"rle0, s* no 's !*en "n e"*l*!r*o totl

(e ls rel$*ones &o'!re=t*err. Ls te$nolog#s re$*entes &n l$n0(o l

$%$*(( (e (eter'*nr el $"rso (e l nt"rle0, lo "e Berr1 $ons*(er

$o'o "n gr2#s*'o %ro!le' (e "n or*ent$*-n "to(estr"$t*2 (e l

&"'n*((.

L le1 4"n('entl "e 'nt*ene el e"*l*!r*o (e l 2*( en l t*err es

"e $( 4"er0 2*tl (e!e tener "n $ontr 4"er0 "e l l*'*te? ls

te$nolog#s $t"les no t*enen en l nt"rle0 (*$& $ontr4"er0 "e ls

l*'*te, no ser l (estr"$$*-n 1 l '"erte. L so$*e(( $t"l "s los re$"rsos,

ls energ#s 1 !elle0s (e l t*err s*n l*'*t$*-n lg"n? l ten(en$* (e l

&"'n*(( es $ortr %e(0os, "e'r, trns4or'r los re$"rsos (e l t*err,

s*n es$r>%"los 1 (es%"és e$&r s"s (ese$&os s*n %reo$"%r ls $onse$"en$*s"e esto o$s*on, "sr l t*err $o'o s* 4"er "n toll (ese$&!le.

Este "tor %lnet )Do$e %r*n$*%*os %r $o'%ren(er el "n*2erso 1 el

%%el (el &o'!re en s" %ro$eso+, en"n$*re'os los "e nos %re$en los 's

(e$"(os %r el %lnte'*ento "e se rel*0r $ont*n"$*-n:

. El "n*2erso, el s*ste' solr 1 el %lnet t*err, $onst*t"1en %r l

$o'"n*(( &"'n el es$enr*o en (on(e ls $oss s"rgen 1 se

(esrrollen.8. El "n*2erso es "n "n*((, "n $o'"n*(( (e seres en *nter$$*-n

'"t" 1 rel$*on(os entre s*, 2*n$"l(os en "n es%$*o 1 en "n

t*e'%o, %or lo "e s" rel$*-n los &$e *nse%r!les est "n*((, se

'n*5est $lr'ente en l t*err.


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@. Est "n*(( (es(e el %r*n$*%*o no sol'ente es 4#s*$ s* no t'!*én

%s#"*$. El or(en &*st-r*$o (e l s"$es*-n (e los %er*o(os $"lt"rles & s*(o:

6Ortoln*, <. El %er*o(o tr*2l=s&'n*$o

!. Ls $*2*l*0$*ones $l3s*$s$. Ls grn(es $"lt"rs rel*g*oss(. El %er*o(o $*ent#5$o=te$nol-g*$oe. El %er*o(o e$ol-g*$o

Berr1 &$e "so $onstnte'ente (e l $on$e%$*-n $on4"$*n l $"l re0

“El hombre es el corazón comprens!o "el celo # "e la $erra% 6L*, ;9<

8.= LA EDUCACIN SUPERIOR EN EL SIGLO HHI: VISIN Y ACCIN

En l $on4eren$* '"n(*l so!re l e("$$*-n s"%er*or $ele!r( el (e

o$t"!re (e en l se(e (e l UNESCO en Pr#s, se %lnte! "e l

e("$$*-n s"%er*or (e!e *r $o'%( (e "n grn (*2ers*5$$*-n 1 "n

'1or to' (e $on$*en$* %r el (esrrollo so$*o$"lt"rl 1 e$on-'*$o (e los

%#ses.

En el rt*$"lo n>'ero (e %lnte l or*ent$*-n lrgo %l0o 4"n(( en l

%ert*nen$*:< L %ert*nen$* (e l e("$$*-n s"%er*or (e!e e2l"rse en 4"n$*-n (e l

(e$"$*-n entre lo "e l so$*e(( es%er (e ls *nst*t"$*ones 1 lo "e

ésts &$en. Ello re"*ere nor's ét*$s, *'%r$*l*(( %ol#t*$,

$%$*(( $r#t*$ 1, l '*s'o t*e'%o, "n 'eor rt*$"l$*-n $on los

%ro!le's (e l so$*e(( 1 (el '"n(o (el tr!o, 4"n(n(o las

oren$acones a lar&o plazo en ob'e$!os # neces"a"es socales(

compren""os en el respe$o "e las c)l$)ras # la pro$eccón "el

me"o amben$e. El o!et*2o es 4$*l*tr el $$eso "n e("$$*-n

generl '%l*, 1 t'!*én "n e("$$*-n es%e$*l*0( 1 %r

(eter'*n(s $rrers, 'en"(o *nter(*s$*%l*nr*, $entr( en ls

$o'%eten$*s 1 %t*t"(es, %"es '!s %re%rn los *n(*2*("os %r

2*2*r en s*t"$*ones (*2erss 1 %o(er $'!*r (e $t*2*((. 6Un*te(


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Nt*ons E("$t*onl, S$*ent*5$ n( C"lt"rl Orgn*0t*on 6UNESCO


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l (es*g"l(( en l (*str*!"$*-n (e *ngresos, l r*"e0 1 los re$"rsos

e("$t*2os? l $r*s*s (e %rt*$*%$*-n 1 re%resent$*-n 1 res%ons!*l*(( %ol#t*$

%or l rel*0$*-n (e los (ere$&os so$*les? l re%er$"s*-n (e n"estro (esrrollo

en el 'e(*o '!*ente, el 'r$(o retro$eso (e sent*(o, (e 2lores 1 (e

s%e$tos ét*$o='orles $on re%er$"s*-n en l gest*-n 1 el (esrrollo &"'no.

.= RESPONSABILIDAD SOCIAL UNIVERSI7ARIA

L "n*2ers*((, $o'o orgn*0$*-n, es "n es$enr*o %r*2*leg*(o %r l

%oten$*$*-n (e re$"rsos &"'nos, so$*les 1 %r l %ro'o$*-n (e

%ro4es*onles so$*l'ente res%ons!les en "n '"n(o $on n"e2s ne$es*((es.

Por tnto, (es(e "n gest*-n res%ons!le, se & (e *'%l*$r en "n 4or'$*-n

"e res%on( (*$&s ne$es*((es, tr2és (e l (o$en$*, l *n2est*g$*-n,l 2*n$"l$*-n 1 gest*-n "n*2ers*tr*.

Entre los (es4#os "n*2ers*tr*os '3s *'%ortntes, $t"l'ente

en$ontr'os el (e l *n$l"s*-n en los $onte$*'*entos so$*les.

As#, l "n*2ers*(( se leg*t*' so$*l'ente en l 'e(*( "e, (es(e l

(e$"( $%$*(( (e n3l*s*s (el $onte/to, s" rel$*-n *n$l"1ente 1 $lr $on

los gr"%os 1 rel*((es so$*les, res%on(e l %ro'o$*-n 1 $l*(( (e 2*( (elentorno (el "e 4or' %rte. Ello re"*ere "n $"*(( sens*!*l*(( &$* ls

ne$es*((es 1 (e'n(s so$*les 1 "e est (*'ens*-n %re2le0$ s*e'%re, en

l (o$en$*, l *n2est*g$*-n, l gest*-n 1 ls rel$*ones $on l so$*e((, so!re

los *ntereses, ls l-g*$s o los "egos (e %o(er *nternos (e l %ro%*

orgn*0$*-n.

Des(e este en4o"e, l res%ons!*l*(( so$*l (e ls "n*2ers*((es es

(e5n*( $o'o )"n %ol#t*$ (e $l*(( ét*$ (el (ese'%eo (e l $o'"n*((

"n*2ers*tr* 6est"(*ntes, (o$entes 1 %ersonl ('*n*strt*2o< tr2és (e l

gest*-n res%ons!le (e los *'%$tos e("$t*2os, $ogn*t*2os, l!orles 1

'!*entles "e l "n*2ers*(( gener, en "n (*3logo %rt*$*%t*2o $on l

so$*e(( %r %ro'o2er "n (esrrollo sosten*!le+ 6OEA 6Orgn*0$*-n (e

Est(os A'er*$nos< K BID 6Bn$o Intern$*onl (e Desrrollo


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Ello %lnte "n (es4#o *'%ortnte ls "n*2ers*((es $t"les, esto es,

s" *n$*(en$* en ls $o'"n*((es (e %ren(*0e '"t"o %r el (esrrollo,

tr2és (e $o'%ort'*entos so$*l'ente res%ons!les nte ls ne$es*((es 1

re$"rsos so$*les or*ent(os l %oten$*'*ento (el %rogreso &"'no (es(e l%ro%* "n*2ers*((. El (esrrollo (e ls *nter$$*ones so$*les se %ro("$e

tr2és (e los sent*'*entos, l $on5n0 e *n4or'$*-n re$#%ro$. Ello re4"er0 l

$oo%er$*-n 1 gener 2lor en ls %ersons *'%l*$(s en ests (*n3'*$s.

L De$lr$*-n (e 7llo*res , 4"e el!or( en 899; %or 8 "n*2ers*((es

(e (*2ersos $ont*nentes 1 %#ses, re$oge $on $lr*(( l 4or' (e enten(er l

res%ons!*l*(( so$*l en "n ser*e (e $o'%ro'*sos entre los "e (est$'os

"#:K E/%n(*r n"estros %rogr's (e $o'%ro'*so $#2*$o 1 res%ons!*l*((

so$*l 4"n('ent(os en %r*n$*%*os ét*$os 1 tr2és (e l ensen0, l

*n2est*g$*-n 1 el ser2*$*o %>!l*$o.

K As"'*r l res%ons!*l*(( %>!l*$ 'e(*nte el ee'%lo %ersonl 1 ls

%ol#t*$s 1 'eores %r3$t*$s (e n"estrs *nst*t"$*ones (e e("$$*-n

s"%er*or.

K Constr"*r "n 'r$o *nst*t"$*onl %r 'ot*2r, %re'*r 1 re$ono$er ls

!"ens %r3$t*$s en el ser2*$*o so$*l rel*0(o %or est"(*ntes,(o$entes, %ersonl ('*n*strt*2o 1 en ls $o'"n*((es 5l*(s

%rogr's (e $o'%ro'*so so$*l (e n"estrs "n*2ers*((es.

K Aseg"rr "e los %r3'etros (e e/$elen$*, el (e!te $r#t*$o, l

*n2est*g$*-n 1 el "*$*o $r#t*$o sen %l*$(os l $o'%ro'*so

$o'"n*tr*o, $on l '*s' r*g"ros*(( "e se t*ene en otrs 4or's (e l

$t*2*(( "n*2ers*tr*.

K Ele2r el *nterés en ls gen$*s g"!ern'entles, ls e'%ress, ls

orgn*0$*ones $o'"n*tr*s 1 los orgn*s'os *ntern$*onles en rel$*-n

l $ontr*!"$*-n (e l e("$$*-n s"%er*or l 2n$e so$*l 1 el !*enestr

$ole$t*2o. Col!orr $on otros se$tores %r seg"rr '1ores *'%$to 1

gnn$*s so$*les 1 e$on-'*$s sosten*(s %r n"estrs $o'"n*((es.

E"*%o (e re$tores en De$lr$*-n so!re F"n$*ones $#2*$s 1 res%ons!*l*(( so$*l(e l e("$$*-n s"%er*or, 7llo*res, Frn$*, se%t*e'!re (e 899;.


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K A%o1r 1 %ro'o2er so$*$*ones $(é'*$s, (e $r3$ter *ntern$*onl,

reg*onl 1 n$*onl, $o'o %rte (el es4"er0o (e 4ortle$*'*ento (el

$o'%ro'*so $#2*$o "n*2ers*tr*o 1 (el re$ono$*'*ento $(é'*$o l

ser2*$*o 1 $$*ones (o$entes 1 (e *n2est*g$*-n en el 3'!*to (e l

res%ons!*l*(( so$*l "n*2ers*tr*.K Prt*$*%r $t*2'ente en $t*2*((es $#2*$s (e *'%ortn$* en

n"estrs $o'"n*((es.

;.= PLAN DE DESARROLLO INS7I7UCIONAL GES7ION 89@=89

En el Pln (e Desrrollo Inst*t"$*onl 89@=89, (e l Bene'ér*t Un*2ers*((

A"t-no' (e P"e!l, se %lnte en el Ee VII.@ el $o'%ro'*so so$*l "e l

"n*2ers*(( t*ene el 'r$o (e l s"stent!*l*((.

JUS7IFICACIN:

A tr2és (e est *n*$*t*2 se %reten(en generr los %ro$e(*'*entos ne$esr*os

"e %er'*tn l Bene'ér*t Un*2ers*(( A"t-no' (e P"e!l *n$*(*r en l

gener$*-n (e "n e("$$*-n *ntegrl en s"s egres(os, "e %ro'"e2n el "so

s"stent!le (e los re$"rsos nt"rles (el est(o, $on *ntel*gen$*, $ret*2*((,

ét*$ 1 $on "n 2*s*-n e'%ren(e(or "e $o(1"2e l (esrrollo e$on-'*$o 1so$*l reg*onl, esttl 1 n$*onl, $o'%et*t*2o en el 'r$o (e l glo!l*0$*-n.

Est *n*$*t*2 se logrr3 'e(*nte el tr!o (el gr"%o '"lt*(*s$*%l*nr*o

%r l s"stent!*l*(( 1 (esrrollo (e l $o'"n*((, "*en se en$rgr3 (e (r

"n (*gn-st*$o so!re el est(o $t"l (e l e("$$*-n, *n2est*g$*-n 1

$o'"n*$$*-n (el (esrrollo s"stent!le l *nter*or (e l "n*2ers*((.

El !ene5$*o (e est *n*$*t*2 %r l Bene'ér*t Un*2ers*(( A"t-no'

(e P"e!l ser3 l 4or'$*-n (e %ro4es*on*sts $on "n e("$$*-n (e $l*((,

tolerntes e *n$l"1entes, %osee(ores (e los $ono$*'*entos $*ent#5$os,

te$nol-g*$os 1 &"'n*sts "e *'%"lsen "n )$re$*'*ento 2er(e+ "e s" 2e0

%ro%*$*r3 l %reser2$*-n (e n"estro %tr*'on*o $"lt"rl, l '*s'o t*e'%o "e


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genere r*"e0, $o'%et*t*2*(( 1 e'%leo, (e $"er(o o!et*2os (e los %lnes

(e (esrrollo esttl 1 n$*onl.

OBJE7IVO GENERAL:

For'r "n $o'"n*(( "n*2ers*tr* "e %ose los $ono$*'*entos, &!*l*((es,

e/%er*en$*s, l $"lt"r 1 l e("$$*-n "e se en$"entre $l*5$( %r

*'%le'entr l s"stent!*l*(( en s"s (*4erentes (*'ens*ones: '!*entl,

e$on-'*$ 1 so$*l, en s" (ese'%eo %ro4es*onl 1 en s" 2*( $ot*(*n.

OBJE7IVOS ESPECFICOS:

• F2ore$er el (esrrollo s"stent!le (e l Un*2ers*((.

• In$l"*r en l $"rr#$"l (e los %rogr's e("$t*2os l s"stent!*l*(( $o'o "n

ee trns2ersl (e %ren(*0e.

ME7AS:

• Vlorr el *'%$to '!*entl (e l Bene'ér*t Un*2ers*(( A"t-no'

(e P"e!l l *nstlrse en (*st*nts %rtes (e l $*"(( (e P"e!l 1 en

(*4erentes reg*ones (el est(o.

• O!tener l $ert*5$$*-n !o nor's (e $l*(( *ntern$*onl re4erentes

l $"*((o (el 'e(*o '!*ente.

• I'%le'entr "n %ln (e $$*-n *n$l"1ente %r el (esrrollo

s"stent!le (e l "n*2ers*(( "e $o(1"2e 4o'entr l

res%ons!*l*(( so$*l en l $o'"n*(( "n*2ers*tr*.

POL7ICAS:

• Rel*0r "n (e$lrtor* *nst*t"$*onl 'e(*nte l $"l se (é $ono$er

el $o'%ro'*so (e l Bene'ér*t Un*2ers*(( A"t-no' (e P"e!l $on el

(esrrollo s"stent!le 1 s" orgn*s'o o *nstn$* res%ons!le.

• Ls "n*((es $(é'*$s, ls "n*((es reg*onles 1 ls (e%en(en$*s

('*n*strt*2s ten(r3n l res%ons!*l*(( (e %l*$r ls %ol#t*$s (e


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$"*((o (el 'e(*o '!*ente est!le$*(s %or el s*ste' (e

('*n*str$*-n '!*entl.

• Pro'o2er el est!le$*'*ento (e "n %rogr' (e seg"*'*ento %r l

$onsol*($*-n (el s*ste' (e ('*n*str$*-n '!*entl $o&erente $on los

est3n(res (e $ert*5$$*-n *ntern$*onl.

ES7RA7EGIAS:

• I'%le'entr 'e$n*s'os "e seg"ren l e$o e5$*en$* en el 'neo

e$on-'*$o, '!*entl 1 so$*l (e los re$"rsos 'onetr*os 1 &"'nos

"e "s l "n*2ers*((, tr2és (e "n s*ste' (e ('*n*str$*-n

s"stent!le.

• D*ser "n %rogr' %er'nente (e e("$$*-n '!*entl %r to( l

$o'"n*(( "n*2ers*tr*, (e 'ner "e se *'%rt (e 'ner $ont*n"

("rnte to(o el o.

• Crer "n gr"%o '"lt*(*s$*%l*nr*o %r el est"(*o s"stent!le (e l

!*o(*2ers*(( $on "n en4o"e $o'er$*l grn es$l.

• Rel*0r "n n3l*s*s FODA "e %er'*t $ono$er ls %r*or*((es en

'ter* '!*entl en l "n*2ers*((.

.= EL 7URISMO Y LA SUS7ENABILIDAD

En l $t"l*(( el t"r*s'o es "n 4en-'eno so$*oe$on-'*$o (e grn

*'%ortn$* (e!*(o l grn trns*to (e %ersons "e en el *nter2*enen 1 %or s"s

$onse$"en$*s "e estos or*g*nn. Bst 'en$*onr "e en el o 89

2*ron lre(e(or (el '"n(o ,@@ '*llones (e %ersons (en(o "n (err'

e$on-'*$ (e ,8;, '*llones (e (-lres 1 se est*' "e %r el o 89@9 se

en$"entren 2*n(o ,99 '*llones (e %ersons 6Orgn*0$*-n M"n(*l (el

7"r*s'o, 89;


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C( $*"((, %"e!lo, (*str*to o $o'"n*(( lo$l t*ene s"s %ro%*s t*errs,

g"s, e(*5$*os, 'on"'entos 1 $"lt"r 2ern3$"l. D"rnte '"$&s

gener$*ones, s"s res*(entes &n "t*l*0(o estos re$"rsos.

A$t"l'ente l $t*2*(( t"r#st*$ &$e "so t'!*én (e estos re$"rsos,est (*s$*%l*n t*ene l o!l*g$*-n (e %ro$"rr s" %rote$$*-n 1 $onser2$*-n, 1

"e l '1or# (e los (est*nos t"r#st*$os %re4er*(os %or los $l*entes, (e%en(en

(e entornos 4#s*$'ente l*'%*os, '!*entes nt"rles %roteg*(os 1 rsgos

$"lt"rles (*st*nt*2os (e ls $o'"n*((es lo$les. El t"r*s'o est ll'(o ser

"n 4$tor $r"$*l %r l $onser2$*-n (el 'e(*o '!*ente, (%tn(o el

entorno 1 l so$*e(( lo$l 'e(*nte "n %ln*5$$*-n 1 gest*-n $"*((os

to'n(o en $"ent tres %r*n$*%*os:

. L sosten*!*l*(( e$ol-g*$, l $"l grnt*$e "e el (esrrollo se

$o'%t*!le $on el 'nten*'*ento (e los %ro$esos e$ol-g*$os8. L sosten*!*l*(( so$*l 1 $"lt"rl, l $"l grnt*$e "e el (esrrollo se

res%et"oso $on l $"lt"r 1 los 2lores (e ls $o'"n*((es 'nten*en(o

1 $onsol*(n(o l *(ent*(( lo$l@. L sosten*!*l*(( e$on-'*$, "e grnt*$e "e el (esrrollo e$on-'*$o

se e5$*ente 1 e"*l*!r(o $on l so$*e((.

Estos en"n$*(os %o(r3n $ontr*!"*r l 'eor'*ento (e l $l*(( (e 2*(

(e l $o'"n*(( re$e%tor, 4$*l*tr l 2*s*tnte o t"r*st "n e/%er*en$* (e

lt $l*(( 1 (e est 'ner $ontr*!"*r l 'nten*'*ento (e l $l*(( (el

'e(*o '!*ente 1 (e s" $onser2$*-n. 6Orgn*0$*-n M"n(*l (el 7"r*s'o,

@<

.= LICENCIA7URA EN ADMINIS7RACION 7URS7ICA=BUAP

Pr "e %"e( &!lrse (e "n "tent*$o (esrrollo, &!r3 "e seg"rrse "e

se %ro("0$ "n 'eor *ntegrl en l $l*(( (e 2*( &"'n, 1 esto *'%l*$

nl*0r el es%$*o (on(e trns$"rre l e/*sten$* (e ls %ersons. Los


11/11

es$enr*os "e nos ro(en *n"1en en n"estro 'o(o (e 2er l 2*(, (e sent*r 1

$t"r.

Es %or ello "e l re4or' $"rr*$"lr "e %lnte n"estr *nst*t"$*-n nos

%er'*te ser "n *'%ortnte &err'*ent %r l $t"l*0$*-n 1 'eor'*ento(e l $"rr#$"l (e l L*$en$*t"r en A('*n*str$*-n 7"r#st*$.

L (*s$*%l*n t"r#st*$ es "n $t*2*(( %ol*e(ro' (on(e $o*n$*(en

(*2ersos ees trns2ersles, s# tene'os l %rte ('*n*strt*2, "r#(*$,

5nn$*er 1 $"lt"rl. S*en(o el t"r*s'o "n 'o2*'*ento e'*nente'ente so$*l,

este nos %lnet el *'%ortnte $o'%ro'*so "e (e!e'os tener 1 4rontr nte

el %ro!le' e$ol-g*$o en el $"l est'os *n'ersos 1 "e sol'ente $on el

$o'%ro'*so 1 l res%ons!*l*(( so$*l "e ("*r'os en ls "ls %o(re'oss"!snrlo, 1 "e est %ro!le'3t*$ se & $on2ert*(o en "n rel$*-n (e 2*(

%r el %lnet.

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