unlocking technology how open source drives innovation
Post on 19-Oct-2014
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Unlocking Technology: How Open Source Drives Innovation
Andy Cleff, Moderator Principal, Ampersand Design
Paul Wright Executive Vice President, Micco
World
Lance Weiler Founder, WorkBook
Project and DIY Days
Greg DeKoenigsberg Senior Community Architect, Red Hat
Paul Wright
Executive Vice PresidentMicco
World
CONFIDENTIAL: MICCO WORLD IN.
Unlocking Technology: Open Source & Innovation
Paul E. WrightExecutive Vice President, Micco
World, Inc.
Chairman, Open Source Philadelphia
CONFIDENTIAL: MICCO WORLD IN.
Open Source Creates Economic Benefit
CONFIDENTIAL: MICCO WORLD IN.
BRAND MANAGEMENT
CONFIDENTIAL: MICCO WORLD IN. 7
Challenge #1 Media is fragmenting rapidly
Radio → TV →
Mobile →Webcasts → Blogs → Social Nets →Microblogs
→ White Space
10/13/2009
CONFIDENTIAL: MICCO WORLD IN. 8
Challenge #2 Consumers are in control
10/13/2009
CONFIDENTIAL: MICCO WORLD IN. 9
Challenge #3 Discovery is difficult
10/13/2009
CONFIDENTIAL: MICCO WORLD IN. 10
Challenge #4 Audiences require relevance
10/13/2009
CONFIDENTIAL: MICCO WORLD IN. 11
Media Manager
Distribution& Widgets
Mobile & SocialMedia
Reporting & Analytics
Rights &RoyaltyMgmt
MonetizeContent
ConsumerRelations
Mgmt
Front Office
Systems BackOffice
& Merch
Collaborate& Fileshare
Search & Remix
Challenge #5: Solutions Are Disconnected, Isolated
10/13/2009
CONFIDENTIAL: MICCO WORLD IN. 12
Opportunity: Unify internal & 3rd‐party tools, apps & services
10/13/2009
CONFIDENTIAL: MICCO WORLD IN. 13
Discover, Data, Distribution
10/13/2009
CONFIDENTIAL: MICCO WORLD IN.
One of the things that I’m excited about is to transfer
what we’ve learned from this campaign
in using technology into government
- Barack Obama
CONFIDENTIAL: MICCO WORLD IN.
CONFIDENTIAL: MICCO WORLD IN.
Sharing Our Philadelphia ‐
WalkPhilly
CONFIDENTIAL: MICCO WORLD IN.
Power In Self Organizing
CONFIDENTIAL: MICCO WORLD IN.
Lance Weiler
FounderWorkBook
Project and DIY Days
Greg DeKoenigsberg
Senior Community ArchitectRed Hat
Question & Answer
Please complete the survey being distributed by the volunteers.
Surveys may be returned to the volunteers or at the Registration
Desk in Ballroom A.
Thank you to our sponsors