uproxx mediakit

7/27/2019 Uproxx mediakit

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Where Web Culture Meets News &Entertainment


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UPROXX USERS ARE HARD TO REACH EARLY ADAPTERS AND INFLUENCERS

UPROXX AND ITS BLOGGERS ARE FREQUENTLY ENGAGEDBY THEIR SUBJECTS ON SOCIAL MEDIA

8x More likely to have watched a live concert online in the last 30 days6x More likely to have listened or watched an online technology show in the last 30 days4x More likely to have listened or watched online politics or policy show in the last 30 days4x More likely to have read Rolling Stone magazine in the last 30 days3x More likely to have read ESPN Magazine in the last 30 days3x More likely to read gaming and computer magazines3x More likely to provide frequent gaming advice3x More likely to have purchased movie tickets online in last 30 days3x More likely to provide frequent online shopping/E-commerce advice3x More likely to have shopped for clothes online in the last 30 days3x More likely to have purchased computer hardware online in the last 6 months3x More likely to collect comics as a hobby 3x More likely to have purchased music online in the last 30 days3x More likely to have made an internet purchase via cell phone in the last 30 days3x More likely to have uploaded a video to a sharing site in the last 24 hrs

2x More likely to participate in sports as a hobby 2x More likely to provide online shopping advice for clothes2x More likely to provide computer/hardware inuence2x More likely to provide frequent electronic advice2x More likely to have purchased a PDA/handheld computer in the last 12 Months2x More likely to have purchased gaming software online in the last 30 days2x More likely to have rented a foreign movie in the last 30 days2x More likely to drink craft brew and imported beer

Source Nielsen @Plan 2010em o

Business Inuence5x More likely to inuence Business Purchase of Hardware or Infrastr ucture4x More likely to inuence Business IT consulting services

All Users: 18-54Concentrated Users: 2x More likely to be 21-3464% MaleHHI: $25K - $149,9992x More likely to be African American

Personal


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Kissing Suzy Kolber RealTalk NY

UPROXX

The Smoking Section

Film Drunk Warming Glow With Leather

Gamma SquadURL: smokingsectionUproxx.com

URL: FillmdrunkUproxx.com URL: WarmingGlow.Uproxx.com URL: WithLeather.Uproxx.com

OVER 3 MILLION UNIQUE VISITORS AND RISING ARE ON UPROXX.COM EVERY MONTH

URL: KissingSuzyKolberUproxx.comURL: RealTalkNY.Uproxx.com

URL: Uproxx.com

URL: GammaSquadUproxx.com

Web culture meets news and entertainment Film news TV news Sports News

Outrageous NFL Opinion Geek and Fan boy news Music and Urban lifestyle Tastemakers Urban celebrity and music

Source: Google Analytics


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Homepage &Featured Content

Uproxxs homepage is the portal toour popular blogs, home to the most

viral content on the web and whereour feature content lives.

Uproxx featured posts focus on thesweet spot where web culture meetsnews and entertainment.

Our features are also a soapbox forthe blogospheres most popularpersonalities and trusted authorities


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SportsUPROXXs sports blog network includesthe award-winning NFL blog, Kissing Suzy Kolber , and With Leather , ahumorous blog covering the entirespectrum of sports.

Both are written and edited by an A-listcollection of the best figures in sportsblogging.

Drew Magery, Author of Men With Balls and host of DeadspinsDeadcast

Mike Tunison Author of The Football Fans Manifesto

Jack Kogod, Deadspin Weekend Editor

Matt Ufford, Renowned writer and blogger

Josh Zerkle, Deadspin Contributor

Reed Ennis Deadspin Commenter Turned blogger


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TelevisionWarming Glow is a blog dedicated to the best and worst of television programming.

From cable to networks TV, Warming Glow makesyour favorite show and even your most hated showmore fun.

Written by famed blogger Matt Ufford, warmingGlow stands as one of the funniest and mostinfluential voices for TV news and gossip on the web.

Film Film Drunk is the movie blog that plays rough justthe way you like it (if you are an influential andhard to reach film fan).

As one of the premium destinations for down and

dirty film news and gossip on the web, Film Drunkhas become one of the most influential film blogson the net.

Authored by Vince Mancini, Film Drunk issyndicated to top portals and serves as a top linksource for social media


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Sci-Fi and Fan BoyNews Gamma Squad is the geek blog that knows

who shot first, but isnt telling.

As one of the newest additions to theUPROXX network, Gamma Squad hasamassed a faithful following and is quickly

becoming one of the foremost authoritieson everything from science fictiontelevision and film to comic books, gamesand geek culture.

Gamma Squad is led by social media starRobopanda and features contributions fromtop bloggers in fan boy culture includingcontributors from io9, Geeks of Doom, Farkand more.


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Urban Music,Celebrity and StyleRespect Our Fresh is the taglineof The Smoking Section. Editedby respected music tastemakerand former sneaker addict Gotty,Smoking Section is the go todestination for thoughtful insightfor everything from Kanye Westto MGMT

Real Talk NY dominates othercopy cat urban celebrity blogs

with a big serving of original

videos, interviews and photos.Real Talk NY is overseen byphotographer, blogger, and

video producer Nigel D. If youhave ever been to any event withrappers or basketball players,you have seen Nigel.


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http://withleather.uproxx.com/2009/09/coach-punching-mountain-west-style

UPROXX creates professional content that allows websites like AOL.com and their webnetwork to syndicate its content to a vast audience. UPROXX content is also regularlysyndicated through Fark, College Humor and recommendation engines like Digg, Reddit

and StumbleUpon.

http://filmdrunk.uproxx.com/?attachment_id=22604

MAINSTREAM NEWS PORTALS ARE LISTENING AND LINKING TO US


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Brand: K-Swiss SneakersGoal:

Help generate trafc for KSPACE.TV, amens lifestyle destination created by K-Swiss, which posts unique editorial andoriginal video on spor ts, music and thearts.Solution:

Syndicate relevant KSPACE content through various UPROXX blogs asadvertorials, use the UPROXX ULink program to help drive additional trafc

to the KSPACE.TV from 3 rd party sites

and support on social media.Results:

In just 2 weeks UPROXXscontentsyndication increased KSPACEs trafcfrom 4,000 unique viewers to over 50,000.

CASE STUDIES

Custom Social &

Media Solutions


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Brand: Lugz Footwear Goal :

Make Lugz culturally relevant toyoung male MMA fans consumingcontent on the web through a socialmedia platform.Solution :

Recall, a branded UPROXX blog withcontent curated by Lugz. 1-3 daily Posts were crafted by UPROXXeditors to be become viral in socialmedia environments.Results:

Recall Launched with 0 users andgrew to 97,000 unique visits within

the rst four weeks, and ultimately increased trafc to Lugz.com. Recallsposts were very reactive as socialmedia. They were tweeted Dugg andcommented on.

CASE STUDIES

Custom Social &

Media Solutions


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CASE STUDIES

Brand: Champion Spor ts Wear Goal :

Gain exposure for Champion duringNCAAA March Madness without

traditional branding

Solution :Create a series of 1min videos at differentMarch Madness locations in conjunctionwith Yardbarker and Fox Sports and featurevideos on every UPROXX sports postResults: 40k video views to hardcorecollege basketball fans and 700kimpressions of the video campaign to ourcore sports users.

Custom Social &

Media Solutions


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CASE STUDIES

Brand: Sony Pictures - Takers & DeathAt FuneralGoal : Create awareness of new movieswith integrated contentSolution : A series of advertorials onsubjects related to the lms but crafted for social media sharing.Results: Highly shared viral content thatblended into UPROXXs regular blog postsand features. Sponsored content was very well received while being heavily branded

Custom Social &

Media Solutions


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