usability testing leanuxmachine 2011
DESCRIPTION
Daniel Szuc about usability testingTRANSCRIPT
Thank You
About Dan
• The Journey• Home• The Future
http://www.globaldesignresearch.com/
Usability Kit
Global UX
www.uxhongkong.com
UX Thoughts
• Design is key (in all forms)• Cross disciplinary (holistic delivery)• Small & nimble (to make decisions)• Product Roadmap (having one)• Envisioning & UX Vision (outline the dream)
About Usability
Any ideas?
Any observations?
Now?
Now?
5E’s
Effective
help users achieve goals
www.wqusability.com
Efficient
speed & accuracy
www.wqusability.com
Engaging
pleasant, satisfying & interesting
www.wqusability.com
Error Tolerant
prevents errors & allows users to recover
www.wqusability.com
Easy to Learn
supports orientation & deeper learning
www.wqusability.com
Usability Testing
Seeing if people can understand and use the design of the thing you have made, towards
meeting business goals with the greatest amount of happiness, respect, delight and
(fill in your own word) possible
Set Scene
• What do you want to find out?• Who do you need to convince?• How to transfer wisdom into design action?• How will it help everyone improve?
Test Types
1. Political2. Rolling3. Mature4. Broadway5. Infant6. Checkpoint Charlie7. The Big Bang
Organizational Context
• Integrate with business plan• Who do you need to evolve• Think: old & new• Aggregate up
Plan
• Know your users (who)• Goals (discovery)• Scope it (reality)• Hardware (logistics)• Expected results (assumptions)
Recruitment
• Segments = No (remove irrelevant criteria)• Passion for use = Yes (meets a need)• Numbers & Statistical Significance = Yes + No• Mix & match (new & repeat)
Running a test
• Conversation not research• Not all answers in the universe• Be human• Improvise & question
Observation
• Give observers things to do• Patterns in the matrix
– Quotes– Repeats– Roadblocks– Surprises– Ideas
• Spreadsheets good, post it notes better• Debriefs towards understanding• Ground it in your test goals
Communicating findings (1)
• Storytelling (what happened)• Insights (design & business)• Energy (be excited about it)• Envision (what do we do next)
Communicating findings (2)
• Aggregate (screen, component, framework, product, business)
• Clarity (at every point)• Knowledge Transfer (UX Champions)
Organizational Memory
• Log results for lookup (database)• Show improvement history (results)• Map back to design patterns (visual)
USER EXPERIENCE WHITE PAPERBringing clarity to the concept of user experience
Result from Dagstuhl Seminar on Demarcating User Experience, September 15-18, 2010
February 11, 2011
Experiences over time
marketing shop bought friends
Clear CommunicationsEngineering
Marketing
Design
Shared Language
Shared Values
Thank You