User EXperience Design

Tecnopuc Lightning Talk 23/08/2012

O que é UXD?

Design da UX (Experiência do Usuário).

UX... Mmm, fale-me mais sobre isso.

Boa ou má, sempre há uma experiência. Melhor se ela

for projetada.

Peraí... projetada?

Uma experiência pode ser projetada?

Agora vamos falar de...

http://usabilitygeek.com/the-difference-between-usability-and-user-experience/

Brand Experience:

My overall feeling about the product is good

Usability: I am able to use the product easily

Utility: It is useful to me. It meets my needs

Desirability: I like the way the product

look and feels

This helps create an overall brand experience

The way it look and feels must be pleasing

Functionality, people must be able to use

UX starts by being useful

UXD na prática:

Business What will sustain a

business?

Users What do people desire?

Technology What can we build?

Alan Cooper and the Goal Directed Design Process http://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf

Mais um diagrama.

(Quem não gosta levanta a mão.)

The Disciplines of User Experience Design

http://www.kickerstudio.com/blog/2008/12/the-disciplines-of-user-experience/

The Disciplines of User Experience Design Ok, vamos ser amigos de novo.

AI

IxD

Usabilidade

Pesquisa

Design Visual

The User Experience Iceberg http://www.slideshare.net/trevor.vangorp/ux-iceberg1

UX Iceberg

UXD é empatia.

Mas não vamos confundir: você não é um usuário.

“Be a user of your own product. Make it better based on your own desires. But don’t trick yourself into thinking you are your user.”

Evan Williams, founder Blogger & Twitter

“Our customers did a lot of stuff that I would never do. We think differently. We solve our problems differently. We have different needs and wants. Repeat after me: You are not your customer.”

Eric Ries, Lean Startup leader

“Get Out of the Building.”

Steve Blank

Tá bom. E onde eu entro nisso tudo?

The Customer Experience Journey http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-journey/

Planning your UX strategy http://johnnyholland.org/2010/04/16/planning-your-ux-strategy/

UX MATURITY MODEL

@thiagoesser @PedroBelleza